SQUEEZE Adds AI Price Optimization Feature to Next-Gen Operations Platform 'suitebook' to Maximize Hotel Profits

SQUEEZE Inc. (Head Office: Kitahiroshima City, Hokkaido; Representative Director & CEO: Shinichi Tatebayashi; Securities Code: 558A), which promotes AX (AI Transformation) in the hotel and tourism industry, announced the implementation of a new 'Price Optimization (Revenue Management) Function' on its next-generation operations platform 'suitebook' to maximize hotel revenue. This enables tasks previously reliant on the experience and intuition of skilled staff, such as 'daily room rate adjustments' and 'reservation status analysis,' to be handled seamlessly within the system, simultaneously improving hotel revenue and operational efficiency.

■ Background: The Personalization and Limitations of 'Pricing' that Affects Hotel Sales

With hotel demand fluctuating dramatically due to the surge in inbound tourism, setting daily room rates is a critical management issue. However, tasks such as data collection, analysis, and price changes still often depend on the judgment of individual staff members.

Furthermore, in the current accommodation industry, data analysis tools and the systems for actually changing prices are often separate, leading to structural problems like 'missing revenue opportunities because price increases lagged despite strong sales.'

■ Three Key Points of This Release

① Truly 'Useful' AI Born from Real Hotel Operations

Developed based on the 'practice' of daily hotel operations and 'real-world on-site judgment,' not just theoretical values or past statistical data. It enables pricing that aligns with actual operations and generates real results (revenue) on the front lines.

② Eliminating 'Fragmentation': From Analysis to Price Change, All on One Screen

Integrates 'checking reservation status' and 'changing sales prices,' which previously required switching between multiple tools. It captures changes in demand and allows for immediate price adjustments on the spot.

③ Solving 'Labor Shortages': Let AI Handle the Work, Humans Focus on 'Hospitality'

The system automates complex daily calculations and management tasks. Hotel staff can concentrate on creative work that only humans can do, such as guest services and planning new hospitality initiatives.

■ New Feature Characteristics: Design Focused on 'Visibility' and 'Reproducibility'

The new feature implemented in 'suitebook' incorporates the following three approaches to enable even staff without specialized knowledge to make intuitive decisions to maximize sales.

- Visualization of Sales Trends (Heatmap Display)

Intuitively displays reservation status by date and room type using color coding. Nearby event information is also automatically integrated into the calendar, enabling proactive pricing based on demand waves.

- Compare 'Past, Present, and Future' Data on the Same Screen

Consolidates key indicators such as 'previous year's results,' 'current booking growth,' 'future forecasts,' and 'target figures' on a single screen, supporting evidence-based pricing decisions.

- 'Data-Driven Recommended Actions' Notifications

The system detects changes such as sudden booking surges and displays alerts on the dashboard. This standardizes data-driven operations across the organization, independent of individual staff experience.

■ Four Benefits for Hotel Management and Operating Companies

By introducing the new 'suitebook' feature, hotel owners and operating companies can enjoy the following specific values.

① Maximizing Hotel-Wide Profit (GOP)

Focuses on maximizing 'GOP (Gross Operating Profit),' which indicates a hotel's substantive profitability, rather than just pursuing occupancy rates or revenue. It captures surrounding events and past trends to boost the essential profit that forms the foundation of hotel management.

② Advanced and Standardized Pricing Based on Real-Time 'Budget vs. Actual' Management

Pricing decisions can be made by comparing 'budget vs. actual' progress in real-time against data consolidated on a single screen, rather than relying on experience or intuition. This enables proactive course corrections toward goals and allows the entire organization to share a consistent pricing strategy.

③ Drastically Reduce Daily Operational Load (Work Hours)

Eliminates the complex work of gathering data from multiple systems and performing manual calculations. Since analysis and price changes are completed on a single screen, daily routine tasks are reduced.

④ Eliminating 'Personalization' Without Relying on Specialized Knowledge

Even without specialized knowledge or years of experience in revenue management (price optimization), the system notifies users of recommended actions. This enables anyone to make highly accurate, market-aligned decisions.

This allows for stable hotel revenue improvement without the worry of hiring or training specialized staff.

■ Future Outlook: Towards 'Automated Decision-Making' with AI Agents

SQUEEZE aims to go beyond simply providing a management system, utilizing cutting-edge AI technology (AI agents based on MCP*, etc.) to achieve 'full automation of pricing' and 'autonomous data integration' in the future. By continuously evolving as a technology development company, SQUEEZE will contribute to updating the entire tourism industry by providing hotel management with 'reliable revenue improvement' and front-line staff with an environment to focus on 'tasks and services that only humans can perform.' (*MCP = Model Context Protocol: A cutting-edge connection standard for AI to smoothly collaborate with various data and tools)

■ SQUEEZE's Hotel AX Platform

SQUEEZE's AX platform is a system that integrates and manages all hotel operations on a single platform, enabling management reform. Centered on its proprietary cloud-based hotel operations system 'suitebook,' it offers a variety of products including mobile check-in and KIOSK terminals. It unifies reservations, customer management, cleaning, revenue management, and accounting, streamlining on-site operations and enabling data-driven management decisions. By creating an environment where staff can focus on genuine hospitality, it maximizes the quality of the guest experience.

■ About SQUEEZE Inc.

Company Name: SQUEEZE Inc.

Listing: Tokyo Stock Exchange Growth Market (Securities Code: 558A)

Location: 1-52 Sakae-cho, Kitahiroshima City, Hokkaido

Founded: September 1, 2014

Representative: Representative Director & CEO Shinichi Tatebayashi

Business: Provision of AX (Accommodation Operations Digital Transformation) platform centered on the next-generation operations platform 'suitebook'; development and provision of AI-powered operations platforms for the accommodation industry; hotel planning, management, and operational support through BPO.

URL: https://squeeze-inc.co.jp/