SQUEEZE to Open "Minn Oku-Asakusa" on June 1, 2026
SQUEEZE, a company promoting AX (AI Transformation) in the hotel and tourism industry, will open its apartment hotel "Minn Oku-Asakusa" in Asakusa, Taito-ku, Tokyo, on June 1, 2026. This project is a high-profitability model achieved by converting a rental property.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 23:00
- 🔍 Collected: May 8, 2026 at 14:31
- 🤖 AI Analyzed: May 8, 2026 at 14:59 (27 min after Collected)
SQUEEZE Inc. (Headquarters: Kitahiroshima City, Hokkaido; Representative Director & CEO: Shinichi Tatebayashi; Securities Code: 558A), which promotes AX (AI Transformation) in the hotel and tourism industry, announced that it will open the apartment hotel "Minn Oku-Asakusa" in Asakusa, Taito-ku, Tokyo, on June 1, 2026.
This project is an asset class conversion case where a property developed for rental housing is converted into an apartment hotel, serving as a demonstration of our end-to-end operational model aimed at maximizing real estate profitability. Compared to operating as rental housing, it achieves higher profitability in terms of per-square-meter revenue, occupancy efficiency, and occupancy rate, thereby increasing the value of the real estate asset.
By undertaking everything from planning to system provision, implementation, and post-opening operation, we aim to integrate conventionally fragmented development and operation processes, establishing an accommodation operation model that balances profitability and operational efficiency.
▼ Book here
https://staytuned.asia/ja/brands/minn/hotels/minn-okuasakusa
■ High-Profitability Model Achieved Through Conversion
This property is a conversion of a building developed for rental housing into an apartment hotel.
The following value-ups have been achieved by converting from rental housing use to hotel operation:
* **Optimization of Accommodation Efficiency:** Guest rooms are configured to accommodate up to 9 people in a private area of 25-45 sqm, maximizing the number of occupants per unit by adopting a bunk bed system. This significantly improves revenue efficiency per floor area.
* **Improvement of Per-Square-Meter Revenue:** With an accommodation business model based on dynamic pricing, per-square-meter revenue is improved compared to housing operation based on monthly rent.
* **Capture Inbound Demand:** Directly monetizes the tourism concentration in the Asakusa and Oku-Asakusa areas, capturing international and domestic travel demand that could not be addressed by long-term rentals.
Additionally, by converting the use while maintaining the physical value of the building, we have achieved a conversion type that utilizes existing stock.
■ SQUEEZE Solution Provision Based on "suitebook"
At SQUEEZE, we integrate on-site operations and management data in hotel operations based on our next-generation operation platform "suitebook." Furthermore, this facility introduces hardware such as check-in KIOSKs, implementing a "One Platform" concept that unifies software and hardware.
Through a one-platform AX infrastructure that comprehensively designs operations, data, and customer touchpoints necessary for accommodation facility operation, we integrate conventionally separated PMS, payment, and check-in operations, linking operational data in real-time. Self-check-in via KIOSK and contactless authentication simultaneously enable a smooth check-in experience for guests and efficient front desk operations.
This achieves efficiency in on-site operations through standardization and visualization of operations, and the construction of a data infrastructure usable for management decisions, supporting increased asset value and stable revenue generation.
Reference Release: SQUEEZE Promotes "One Platform for Hotel Operations" Concept Integrating suitebook and Hardware ~Updating Hotel Operations and Customer Experience with POS/KIOSK Integration~
Reference Release: SQUEEZE to Gradually Introduce AX Platform suitebook and KIOSKs to all 15 Sanco Inn Hotels ~Accelerating On-Site AX in the Hotel Industry, also Supporting Cash Payments~
■ Facility Features
Oku-Asakusa, where this facility is located, is a downtown area dotted with historic temples and shrines, including Senso-ji Temple.
It is a charming area where the Edo-era geisha district still thrives, and geisha can sometimes be seen.
It is also the stage for the "Sanja Matsuri" held every May, and the alleys lined with traditional restaurants and old-fashioned cafes offer a quiet and nostalgic time, distinct from the hustle and bustle of Nakamise-dori.
In Oku-Asakusa, where vibrancy and tranquility coexist, we offer a stay that allows guests to deeply experience the charm of Asakusa.
【Guest Rooms】
Guest rooms are 25-45 sqm, with 4 types available, accommodating up to 9 people.
Some rooms offer views of Tokyo Skytree, making them suitable for group and family stays.
With playful spaces featuring bunk beds and Japanese-inspired furnishings, guests can comfortably enjoy their stay even with a large number of people.
From left: Superior 6-bed, Superior 4-bed Japanese Style
From left: Moderate 4-bed, Standard 4-bed Japanese Style
■ Facility Overview
Facility Name: Minn Oku-Asakusa
Keywords:
This project is an asset class conversion case where a property developed for rental housing is converted into an apartment hotel, serving as a demonstration of our end-to-end operational model aimed at maximizing real estate profitability. Compared to operating as rental housing, it achieves higher profitability in terms of per-square-meter revenue, occupancy efficiency, and occupancy rate, thereby increasing the value of the real estate asset.
By undertaking everything from planning to system provision, implementation, and post-opening operation, we aim to integrate conventionally fragmented development and operation processes, establishing an accommodation operation model that balances profitability and operational efficiency.
▼ Book here
https://staytuned.asia/ja/brands/minn/hotels/minn-okuasakusa
■ High-Profitability Model Achieved Through Conversion
This property is a conversion of a building developed for rental housing into an apartment hotel.
The following value-ups have been achieved by converting from rental housing use to hotel operation:
* **Optimization of Accommodation Efficiency:** Guest rooms are configured to accommodate up to 9 people in a private area of 25-45 sqm, maximizing the number of occupants per unit by adopting a bunk bed system. This significantly improves revenue efficiency per floor area.
* **Improvement of Per-Square-Meter Revenue:** With an accommodation business model based on dynamic pricing, per-square-meter revenue is improved compared to housing operation based on monthly rent.
* **Capture Inbound Demand:** Directly monetizes the tourism concentration in the Asakusa and Oku-Asakusa areas, capturing international and domestic travel demand that could not be addressed by long-term rentals.
Additionally, by converting the use while maintaining the physical value of the building, we have achieved a conversion type that utilizes existing stock.
■ SQUEEZE Solution Provision Based on "suitebook"
At SQUEEZE, we integrate on-site operations and management data in hotel operations based on our next-generation operation platform "suitebook." Furthermore, this facility introduces hardware such as check-in KIOSKs, implementing a "One Platform" concept that unifies software and hardware.
Through a one-platform AX infrastructure that comprehensively designs operations, data, and customer touchpoints necessary for accommodation facility operation, we integrate conventionally separated PMS, payment, and check-in operations, linking operational data in real-time. Self-check-in via KIOSK and contactless authentication simultaneously enable a smooth check-in experience for guests and efficient front desk operations.
This achieves efficiency in on-site operations through standardization and visualization of operations, and the construction of a data infrastructure usable for management decisions, supporting increased asset value and stable revenue generation.
Reference Release: SQUEEZE Promotes "One Platform for Hotel Operations" Concept Integrating suitebook and Hardware ~Updating Hotel Operations and Customer Experience with POS/KIOSK Integration~
Reference Release: SQUEEZE to Gradually Introduce AX Platform suitebook and KIOSKs to all 15 Sanco Inn Hotels ~Accelerating On-Site AX in the Hotel Industry, also Supporting Cash Payments~
■ Facility Features
Oku-Asakusa, where this facility is located, is a downtown area dotted with historic temples and shrines, including Senso-ji Temple.
It is a charming area where the Edo-era geisha district still thrives, and geisha can sometimes be seen.
It is also the stage for the "Sanja Matsuri" held every May, and the alleys lined with traditional restaurants and old-fashioned cafes offer a quiet and nostalgic time, distinct from the hustle and bustle of Nakamise-dori.
In Oku-Asakusa, where vibrancy and tranquility coexist, we offer a stay that allows guests to deeply experience the charm of Asakusa.
【Guest Rooms】
Guest rooms are 25-45 sqm, with 4 types available, accommodating up to 9 people.
Some rooms offer views of Tokyo Skytree, making them suitable for group and family stays.
With playful spaces featuring bunk beds and Japanese-inspired furnishings, guests can comfortably enjoy their stay even with a large number of people.
From left: Superior 6-bed, Superior 4-bed Japanese Style
From left: Moderate 4-bed, Standard 4-bed Japanese Style
■ Facility Overview
Facility Name: Minn Oku-Asakusa
Keywords: