SQUEEZE Expands Deployment of 'suitebook' AX Platform within Polaris Group
SQUEEZE Inc. has announced the expansion of its next-generation operations platform 'suitebook' across the Polaris Group, including 'KOKO HOTELS,' following the group's integration with Minasia. The initiative aims to unify operational foundations, address labor shortages, and promote data-driven management.
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- 📰 Published: April 27, 2026 at 22:00
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SQUEEZE Inc. (Headquarters: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi), a leader in driving AI Transformation (AX) in the hospitality industry, announces the sequential introduction of its next-generation operations platform, 'suitebook,' at 'KOKO HOTELS' operated by the Polaris Group. This follows the group integration of Polaris Holdings Co., Ltd. and Minasia Co., Ltd.
Through this initiative, the companies will promote the unification of operational foundations across various brands. By balancing responses to the worsening labor shortage with advanced, data-driven hotel management, SQUEEZE aims to accelerate the construction of a next-generation infrastructure for the hospitality industry, with 'suitebook' serving as the core AX platform.
### Background and Objectives: Establishing a Common Infrastructure for Large-Scale Operations
With the integration of Polaris and Minasia, the group has expanded into one of Japan's leading hotel management scales. In a large-scale operational structure spanning multiple brands, unifying the operational base and centrally managing both operations and data is the key to management efficiency.
SQUEEZE has previously supported the introduction and operation of 'suitebook' at 37 facilities managed by Minasia, achieving standardization of on-site operations and improved efficiency. Leveraging the group integration, SQUEEZE will sequentially expand this track record to other facilities within the Polaris Group, supporting the unification of operational bases across the group and further enhancing management sophistication.
### Proven Results of 'suitebook' on the Front Lines
SQUEEZE has witnessed dramatic improvements in 'staff recruitment and education'—a pressing issue in the hospitality industry—at the hotels where 'suitebook' was introduced. Key features and effects include:
- **Smart Guest Interaction:** Automated via smart check-in and remote support.
- **Data-Driven Decision Making:** Real-time visualization of sales, accounting, and occupancy rates.
- **Operational Efficiency:** Streamlining revenue management and marketing while automating back-office tasks like reporting and billing.
### Key Achievements
- **Reduced Training Costs:** In some cases, the system acquisition period was reduced from one month to one week due to intuitive usability.
- **Staff Feedback:** Over 90% of staff in internal surveys felt improvements in multiple operational categories.
- **Real-Time Management Judgment:** Real-time visualization of data directly linked to GOP, in addition to sales and occupancy.
### Executive Comments
**Kazuyoshi Shimojima, Director and COO of Polaris Holdings Co., Ltd.:**
"With the integration of Polaris Holdings and Minasia, our group has significantly expanded in both operational scale and brand portfolio. Optimizing operations across multiple brands and promoting data-based management are crucial themes for our future growth. The results achieved by 'suitebook' at Minasia go beyond simple efficiency; they balance front-line productivity with stable service quality. We view this as a vital foundation for our 'next-generation hotel operation model.'"
**Shinichi Tatebayashi, CEO of SQUEEZE Inc.:**
"It is an honor to promote this initiative on a larger scale with Polaris, one of Japan's leading hotel operators. As tourism demand recovers rapidly, the industry faces a severe talent shortage. By providing technology born from our own hotel operations, we aim to solve the challenge of 'standardization' unique to large chains and become an infrastructure company that enhances the value of Japan's entire hospitality industry."
### Future Outlook
Moving forward, SQUEEZE will continue to expand the deployment within Polaris Holdings and further evolve 'suitebook' as a platform that integrates human hospitality with digital precision.
Through this initiative, the companies will promote the unification of operational foundations across various brands. By balancing responses to the worsening labor shortage with advanced, data-driven hotel management, SQUEEZE aims to accelerate the construction of a next-generation infrastructure for the hospitality industry, with 'suitebook' serving as the core AX platform.
### Background and Objectives: Establishing a Common Infrastructure for Large-Scale Operations
With the integration of Polaris and Minasia, the group has expanded into one of Japan's leading hotel management scales. In a large-scale operational structure spanning multiple brands, unifying the operational base and centrally managing both operations and data is the key to management efficiency.
SQUEEZE has previously supported the introduction and operation of 'suitebook' at 37 facilities managed by Minasia, achieving standardization of on-site operations and improved efficiency. Leveraging the group integration, SQUEEZE will sequentially expand this track record to other facilities within the Polaris Group, supporting the unification of operational bases across the group and further enhancing management sophistication.
### Proven Results of 'suitebook' on the Front Lines
SQUEEZE has witnessed dramatic improvements in 'staff recruitment and education'—a pressing issue in the hospitality industry—at the hotels where 'suitebook' was introduced. Key features and effects include:
- **Smart Guest Interaction:** Automated via smart check-in and remote support.
- **Data-Driven Decision Making:** Real-time visualization of sales, accounting, and occupancy rates.
- **Operational Efficiency:** Streamlining revenue management and marketing while automating back-office tasks like reporting and billing.
### Key Achievements
- **Reduced Training Costs:** In some cases, the system acquisition period was reduced from one month to one week due to intuitive usability.
- **Staff Feedback:** Over 90% of staff in internal surveys felt improvements in multiple operational categories.
- **Real-Time Management Judgment:** Real-time visualization of data directly linked to GOP, in addition to sales and occupancy.
### Executive Comments
**Kazuyoshi Shimojima, Director and COO of Polaris Holdings Co., Ltd.:**
"With the integration of Polaris Holdings and Minasia, our group has significantly expanded in both operational scale and brand portfolio. Optimizing operations across multiple brands and promoting data-based management are crucial themes for our future growth. The results achieved by 'suitebook' at Minasia go beyond simple efficiency; they balance front-line productivity with stable service quality. We view this as a vital foundation for our 'next-generation hotel operation model.'"
**Shinichi Tatebayashi, CEO of SQUEEZE Inc.:**
"It is an honor to promote this initiative on a larger scale with Polaris, one of Japan's leading hotel operators. As tourism demand recovers rapidly, the industry faces a severe talent shortage. By providing technology born from our own hotel operations, we aim to solve the challenge of 'standardization' unique to large chains and become an infrastructure company that enhances the value of Japan's entire hospitality industry."
### Future Outlook
Moving forward, SQUEEZE will continue to expand the deployment within Polaris Holdings and further evolve 'suitebook' as a platform that integrates human hospitality with digital precision.