Conference "ATERUI2026" Bringing Together Challengers from Tohoku, Scheduled for September 3-4, 2026 in Sendai!
Sparkle Inc. will host the "ATERUI2026" business conference, gathering challengers and supporters from Tohoku, on September 3-4, 2026, in Sendai. Under the theme "United Front," it aims to revitalize the regional economy and build a community for new challengers.
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- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:28 (5h 28m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:18 (216h 50m after Collected)
Sparkle Inc. (Headquarters: Sendai City, Miyagi Prefecture, Representative Director: Hideki Fukutome, hereinafter "the Company") is pleased to announce that, as the ATERUI2026 Executive Committee, we will hold "ATERUI2026" for two days on Thursday, September 3, and Friday, September 4, 2026, in Sendai City. We will evolve the excitement of 2025 into a "United Front" in 2026. Our goal is to build an unshakeable community of challengers, involving new allies from within and outside Tohoku.
"ATERUI (ATotsugi and Entrepreneurs' Regional Unity and Innovation)" (hereinafter, "ATERUI") is Tohoku's largest business conference, where successors and entrepreneurs who continue to challenge themselves using Tohoku's traditions and resources gather with support organizations and regional companies to expand the region's potential.
In 2026, under the theme of "United Front," we aim to expand a warm and strong community circle that overcomes industry, position, and indifference barriers, where each other's strengths aid challenges and support fuels passion, in order to confront the loneliness of leaving challengers alone and the resignation of "nothing will change anyway."
"ATERUI 2025," held for the first time in September 2025, recorded over 500 participants, far exceeding expectations.
On the day, over 50 successors and entrepreneurs leading Tohoku held talk sessions discussing the region's present and future. Additionally, eight challengers for the next generation gave pitches, and 18 companies participated in booth exhibitions. New encounters and co-creation occurred throughout the venue, creating an event filled with enthusiasm befitting its theme of "Rally."
Through "ATERUI 2025," we were able to create a venue where challengers and supporters gather to boost the challenges born from the region. We felt the energy from the venue spread, and the circle of people committed to acting for Tohoku has certainly widened.
However, this excitement has only just begun. A strong passion for Tohoku