Sprocket Launches Corporate Site to Communicate Its Worldview

Sprocket Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Fukada), a provider of a CX improvement platform, launched its corporate site (https://www.sprocket.co.jp) on July 1, 2026. This site is positioned separately from the service site (https://www.sprocket.bz) as a platform to directly convey Sprocket's corporate philosophy (VMV: Vision, Mission, Value) and management stance. Sprocket will communicate its worldview to all stakeholders, including customers, partners, prospective employees, and investors.

Background for the Corporate Site Launch

In today's era of personalized and diverse consumer behavior, merely providing functional value is no longer enough to resonate with people's hearts. Companies that are now expected by society are those that can articulate their "desired world (worldview)" and meticulously design customer experiences that convey this vision.

Sprocket has been supporting companies in improving their customer experience (CX) by leveraging data and technology to understand human psychology and deeply comprehend "people." Designing experiences where a company's worldview is conveyed to customers is one aspect of this endeavor. Through such support, the question, "Shouldn't companies be entities that express their worldview?" is also directed at Sprocket itself.

The current service site (https://www.sprocket.bz) primarily provides information on business content and case studies. It will continue to play an important role as a platform for disseminating information to those considering our services. On the other hand, with business growth, Sprocket's stakeholders have expanded beyond customers and prospective employees to include partners and investors. There is a growing demand for a platform that addresses the desire to know Sprocket's aspirations and management stance, not just its business content.

Therefore, Sprocket has launched its corporate site as a platform to directly communicate its worldview.

Practicing Relationships Connected by Worldview

Sprocket's vision is "CONNECT, EMPOWER, BOOST ~A world where aspirations connect, empower each other, and move towards greater heights.~" This is the world Sprocket envisions: where companies and customers deeply connect through their worldview (CONNECT), mutually empower each other through excellent experiences and support (EMPOWER), and together ascend to new heights within this cycle (BOOST).

Sprocket, which has continuously grappled with the importance of a company's worldview, will now embody it itself. The new corporate site is a platform where Sprocket itself practices "connection through worldview," the starting point of this virtuous cycle. It will serve as a hub for communicating Sprocket's corporate philosophy, management stance, and aspirations, connecting not only with customers but also with partners and society through its worldview.

Corporate Site Overview

The corporate site (https://www.sprocket.co.jp) primarily features the following content:

Corporate Philosophy (VMV: Vision, Mission, Value)

Company Overview & History

Message from the Representative

Introduction of Management Team

Business Overview

News

Recruitment Information

Detailed service information will continue to be provided on the service site (https://www.sprocket.bz).

About the CX Improvement Platform "Sprocket"

Sprocket is a CX improvement platform composed of multiple products, integrating functions such as MA, CDP, and BI. It deepens customer understanding through data and enables overall CX optimization by facilitating personalized communication with each customer. https://www.sprocket.co.jp/prt.html

About Sprocket Inc.

Sprocket Inc. supports companies' marketing activities with the mission to "create relationships where people and companies enhance each other through technology." By providing a platform that meets the need for overall optimization of customer touchpoints, coupled with support services to ensure a solid PDCA cycle, we address each company's unique challenges and commit to achieving results.

Company Name: Sprocket Inc. Established: April 2014 Location: K.U. Building 6F, 7-24-4 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031 Business Activities: Development and operation of the CX improvement platform "Sprocket," and provision of results-commitment services through consulting. Representative: Koji Fukada