Sprocket Adds "Virtual Persona Review" Feature to its Data Analysis Agent
Sprocket Inc., a provider of a CX improvement platform, has added a "Virtual Persona Review" feature to its "Data Analysis Agent," an AI-powered service. This function allows marketers to interact with virtual personas generated from their own company data. By using natural language, they can discuss and evaluate marketing strategies, such as website improvements and ad creatives, from a customer's perspective. The feature streamlines the process from data analysis to strategy planning without requiring specialized knowledge.
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- 📰 Published: May 19, 2026 at 18:00
- 🔍 Collected: May 19, 2026 at 09:31
- 🤖 AI Analyzed: May 20, 2026 at 03:44 (18h 12m after Collected)
Sprocket Inc., a provider of a CX improvement platform headquartered in Shinagawa, Tokyo, has announced the addition of a "Virtual Persona Review" feature to its "Data Analysis Agent," part of the SproAgent AI agent series. This new function allows marketers to develop and discuss strategy ideas by conversing with virtual personas.
By issuing commands in natural language, marketers can generate virtual personas based on their own company data. This enables them to instantly verify the direction of various initiatives, including website improvements, ad creatives for commercials, and promotional methods for physical stores.
## About the "Data Analysis Agent"
The "Data Analysis Agent" is a service that facilitates advanced data analysis through chat-based interaction with generative AI. The AI has been trained on over a decade of know-how accumulated by Sprocket through its CX improvement operations. This allows users without expertise in SQL or statistics to perform data aggregation, analysis, visualization, and strategy planning seamlessly using natural language.
## Development Background
The marketing field has long faced several persistent challenges:
- Difficulty in translating data analysis results into genuine customer understanding.
- Discrepancies between created personas and actual customer profiles.
- The significant time and cost associated with depth interviews and quantitative surveys.
To address these issues, Sprocket has introduced the "Virtual Persona Review" feature. This enables marketers to summon a virtual persona directly within their analysis workflow and deliberate on strategies through dialogue.
## Features of "Virtual Persona Review"
This function combines multiple data sources integrated into a data platform—including web behavioral data, member information, purchase history, and survey results—to generate a virtual persona matching specified criteria. Marketers can then refine their strategy ideas based on the persona's anticipated reactions.
The applications extend beyond website improvements. It can serve as a sounding board when considering directions for TV commercials or ad creatives, and provide valuable input for in-store layouts and promotional tactics.
Furthermore, it can be used for competitive analysis. By instructing the generated persona to visit a competitor's site and provide feedback in comparison to one's own, marketers can grasp differences in positioning and appeal from a customer's viewpoint.
The feature is simple to use. By commanding the agent to "start persona talk," the AI interprets the conditions and automatically generates a persona. Users can then ask questions freely via chat and receive responses grounded in their company's data, with no SQL knowledge required.
This function allows marketers to view not just the analysis results, but also the customer voices behind the data on the same screen. This helps them understand customer sentiments while looking at the numbers, enabling them to decide on the next steps in a conversational manner.
## Future Plans
Sprocket is continuing to enhance the "Data Analysis Agent." The company is preparing to release new functions aimed at improving analysis efficiency and reusability, which will be rolled out sequentially.
## About the CX Improvement Platform "Sprocket"
"Sprocket" is a CX improvement platform composed of multiple products, combining the functionalities of MA, CDP, and BI tools. It enables overall CX optimization by deepening customer understanding through data and facilitating personalized communication with each customer.
## About Sprocket Inc.
With the mission "to create mutually enhancing relationships between people and companies through technology," Sprocket Inc. supports corporate marketing activities. By providing a platform that meets the needs for optimizing all customer touchpoints, combined with hands-on support to ensure the PDCA cycle is executed effectively, the company addresses unique client challenges and commits to achieving results.
By issuing commands in natural language, marketers can generate virtual personas based on their own company data. This enables them to instantly verify the direction of various initiatives, including website improvements, ad creatives for commercials, and promotional methods for physical stores.
## About the "Data Analysis Agent"
The "Data Analysis Agent" is a service that facilitates advanced data analysis through chat-based interaction with generative AI. The AI has been trained on over a decade of know-how accumulated by Sprocket through its CX improvement operations. This allows users without expertise in SQL or statistics to perform data aggregation, analysis, visualization, and strategy planning seamlessly using natural language.
## Development Background
The marketing field has long faced several persistent challenges:
- Difficulty in translating data analysis results into genuine customer understanding.
- Discrepancies between created personas and actual customer profiles.
- The significant time and cost associated with depth interviews and quantitative surveys.
To address these issues, Sprocket has introduced the "Virtual Persona Review" feature. This enables marketers to summon a virtual persona directly within their analysis workflow and deliberate on strategies through dialogue.
## Features of "Virtual Persona Review"
This function combines multiple data sources integrated into a data platform—including web behavioral data, member information, purchase history, and survey results—to generate a virtual persona matching specified criteria. Marketers can then refine their strategy ideas based on the persona's anticipated reactions.
The applications extend beyond website improvements. It can serve as a sounding board when considering directions for TV commercials or ad creatives, and provide valuable input for in-store layouts and promotional tactics.
Furthermore, it can be used for competitive analysis. By instructing the generated persona to visit a competitor's site and provide feedback in comparison to one's own, marketers can grasp differences in positioning and appeal from a customer's viewpoint.
The feature is simple to use. By commanding the agent to "start persona talk," the AI interprets the conditions and automatically generates a persona. Users can then ask questions freely via chat and receive responses grounded in their company's data, with no SQL knowledge required.
This function allows marketers to view not just the analysis results, but also the customer voices behind the data on the same screen. This helps them understand customer sentiments while looking at the numbers, enabling them to decide on the next steps in a conversational manner.
## Future Plans
Sprocket is continuing to enhance the "Data Analysis Agent." The company is preparing to release new functions aimed at improving analysis efficiency and reusability, which will be rolled out sequentially.
## About the CX Improvement Platform "Sprocket"
"Sprocket" is a CX improvement platform composed of multiple products, combining the functionalities of MA, CDP, and BI tools. It enables overall CX optimization by deepening customer understanding through data and facilitating personalized communication with each customer.
## About Sprocket Inc.
With the mission "to create mutually enhancing relationships between people and companies through technology," Sprocket Inc. supports corporate marketing activities. By providing a platform that meets the needs for optimizing all customer touchpoints, combined with hands-on support to ensure the PDCA cycle is executed effectively, the company addresses unique client challenges and commits to achieving results.