Sprocket Launches "AI Analysis Trial Package" to Solve Data Analysis Challenges for Marketers

Sprocket Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hirotsugu Fukada), a provider of CX improvement platforms, has launched the "AI Analysis Trial Package," a data analysis service for websites. By combining "Sprocket Insights," a dashboard for fixed-point checks, and "Data Analysis Agent," which enables exploration and deep dives using AI, it provides an environment where even field staff without analytical skills can perform advanced analysis and propose measures simply by asking questions in natural language.

Challenges of Insufficient Analysis Resources and Skills

Many organizations aim to become data-driven. However, considering hiring a dedicated analyst as a means to achieve this requires an investment of approximately 6.5 to 9.5 million yen over six months, including recruitment costs, salaries, and training expenses. Moreover, the market for analyst talent is scarce, making it difficult to secure immediate contributors.

Even if Google Analytics 4 or general-purpose AI tools are introduced, field staff often find themselves in situations where they "don't know where to start looking" or "have the tools but can't use them effectively." For staff without analytical skills to derive meaningful insights, the ability to form hypotheses and give precise instructions to AI is necessary, which remains the biggest barrier.

Three Changes Brought by the "AI Analysis Trial Package"

Sprocket's AI Analysis Trial Package changes this structure. It provides an analysis environment that field staff can start using immediately, without the need for hiring or skill acquisition, starting from 200,000 yen per month. Upon introduction, three changes will occur in the field and the organization.

No More Waiting for Analysis Requests

Simply by typing "Tell me the effect of last month's campaign," the AI will formulate an analysis plan, verify data, and even output proposed measures. What used to take "two weeks when asked to the analysis team" now changes to immediate results.

Reports to Superiors Include "Why"

Not only the fact that "sales have dropped" but also "why they dropped" and "what to do next" are provided as a set. This design ensures stable analysis with the same perspective every month, regardless of the staff's skills.

Team Data Utilization Begins Without Hiring an Analyst

Even staff without analysis experience can initiate analysis by inputting a query, and proposed measures will be generated. Organizational data utilization begins without waiting for skills to develop.

The two products that make this possible are as follows:

Sprocket Insights: A fixed-point check tool that allows users to confirm monthly metrics on the same screen and from the same perspective. It features contribution analysis, behavior path analysis, N1 analysis, and behavior cluster analysis, with AI automatically providing interpretations and improvement ideas.

Data Analysis Agent: An AI agent that automatically executes data analysis and explains the results simply by giving instructions in everyday language, such as "Tell me the effect of last month's campaign." No SQL knowledge is required.

Detect anomalies with Sprocket Insights and identify causes with the Data Analysis Agent. This back-and-forth process completes the flow from analysis to policy decision in one go.

AI Implemented with Analysis Know-how Accumulated from Supporting Over 400 Companies

Even with general-purpose generative AI, it is possible to analyze proprietary data. However, to obtain meaningful insights, users need the skill to form hypotheses and give precise instructions to the AI. This is why many cases get stuck with "not getting good analysis results."

The AI Analysis Trial Package incorporates specialized analysis know-how and perspectives accumulated through over 400 Web consulting support cases and more than 120,000 A/B tests, pre-programmed as prompts. Even if staff are in a state of "not knowing what to ask," the AI designs the analysis from the outset. It also includes a continuous prompt improvement mechanism that allows the AI to learn company-specific terminology and analysis patterns, optimizing itself for the company with continued use.

Download the Sprocket AI Analysis Trial Package service brochure here:

https://www.sprocket.bz/download/ai-analysis-trial-package/

About Sprocket Inc.

Sprocket Inc. is committed to supporting corporate marketing activities with the mission of "creating a relationship where people and companies enhance each other through technology." By providing a platform that meets the needs for overall optimization of customer touchpoints and accompanying support to reliably execute the PDCA cycle, we address company-specific challenges and commit to generating results.
Name: Sprocket Inc.
Established: April 2014
Location: K.U. Building 6F, 7-24-4 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031
Business Activities: Development and operation of the CX improvement platform "Sprocket" and provision of commitment services for results generation through consulting.
Representative: Hirotsugu Fukada