Sponichi Inc. (Chuo-ku, Tokyo), which operates a sports-specific crowdfunding platform supporting teams, organizations, and athletes, has launched a new fee structure at an industry-leading low level. This initiative aims to increase the net proceeds for project creators utilizing the "Sponichi" crowdfunding service. With this change, projects that raise 20 million yen or more will save up to 1.4 million yen compared to other companies that charge 20% fees. Furthermore, repeat users within one year will receive an additional 2% discount across the board, potentially saving up to 1.8 million yen with fees as low as 11%.

1. New "Regressive" Fee System: Fees Decrease as Funding Increases

Unlike other companies that offer low fees with a "no support" plan, Sponichi's crowdfunding platform provides overwhelming support to lead projects to success while still achieving lower fees than competitors. This increases the net proceeds for project creators and strongly supports their dreams and goals.

Sponichi adopts a "regressive" fee system, unlike other companies, where fees decrease as more funds are collected. We have newly established fee tiers of "14% for 10-20 million yen" and "13% for 20 million yen or more." This means that for crowdfunding projects that raise 20 million yen or more, project creators can save up to 1.4 million yen compared to other companies charging 20% fees, thereby increasing their net proceeds.

*Please note that these 14% and 13% fees include payment processing fees.

Additionally, Sponichi offers a flat 2% discount for repeat users within one year, meaning that for support amounts of 20 million yen or more, the fee becomes 11%. This translates to a saving of up to 1.8 million yen compared to other companies charging 20%.

2. Overwhelming Support Services Still Provided with the New Fee System

Crowdfunding is generally a empathy-based e-commerce that succeeds by gaining widespread "empathy." One crucial aspect of empathy-based e-commerce is planning attractive rewards and crafting appealing narratives (stories about the background and aspirations of the fundraising project) that generate empathy.

However, club teams, sports organizations, athletic clubs, and athletes often face chronic labor shortages, making it difficult to plan such rewards, create empathetic narratives, and conduct promotional activities. To overcome these hurdles, Sponichi's MBA-holding advisors provide extensive one-on-one support, including planning crowdfunding projects, designing rewards, drafting appealing narratives, creating key visuals, processing reward images, planning promotions, issuing press releases, social media dissemination, web analysis, and system registration.

《Main Support Services by Sponichi Advisors》

A dedicated Sponichi advisor will accompany you. All of the following are provided free of charge within the scope of the fees:

Project planning Support for drafting appealing narratives Key visual creation Brainstorming and proposing reward ideas Support for drafting reward descriptions Support for processing reward images System proxy registration Drafting support questionnaire items Draft promotion plan Drafting press releases and distributing via PRTIMES Reference information and draft posts for SNS like Facebook/Twitter/Instagram Reminders for various promotional activities Weekly Web reports and summary reports Interviewing, writing, and editing column articles Distribution of column articles to various media Aftercare, inquiry response, review, and user interview article creation

3. Original Services and Functions Still Provided with the New Fee System

In addition to the extensive support from Sponichi advisors, Sponichi continues to offer "Column and Media Publication" to widely publicize project creators' passionate stories through interviews and articles, as well as "Original Returns," "Reward Shipping Support," "Funding Simulation," "Tipping (Nagezeni)," and "Coupon Function." These diverse features, along with user-friendly UI/UX, will be provided as before, even with the new fee system.

◆Industry-leading low fees! Extensive one-on-one support, plus free interviews and article creation for wide PR!

Sponichi is recruiting professional, semi-professional, student sports clubs, and athletes who wish to implement crowdfunding projects. Many crowdfunding platforms only provide the system, requiring creators to devise their own strategies. However, at Sponichi, we...

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  • Source: PR TIMES
  • Category: News