Are Materials for Employees and Investors Really Understood? Survey Shows Gap in Corporate Information Transmission

Spool Blue Dot Green Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Kohei Yabayashi; hereinafter 'Spool Blue Dot Green') conducted a survey on the 'Actual State of Transmission and Promotion of Understanding of Corporate Information.' The survey targeted 1) personnel involved in corporate information dissemination, 2) general employees, and 3) institutional investors who make investment decisions based on corporate information.

Companies disseminate information to various stakeholders, including employees and investors, through integrated reports, IR materials, and internal documents.

However, the increasing volume of information and diversification of formats may be leading to issues such as information 'not being sufficiently conveyed' or 'contents not being correctly understood.'

In particular, there may be gaps in the volume of information received and the level of understanding between the companies sending the information, the employees receiving it, and investors whose goal is to understand corporate value.

What kind of gap actually exists between senders and readers?

To explore this, Spool Blue Dot Green (https://www.bluedotgreen.co.jp/) conducted a survey targeting the three aforementioned groups.

Survey Overview: 'Actual State of Transmission and Promotion of Understanding of Corporate Information' - Survey Period: Tuesday, April 28, 2026 to Thursday, May 7, 2026 - Survey Method: Internet survey via PRIZMA (https://www.prizma-link.com/press) - Target Audience: Monitors who identified as 1) corporate information dissemination personnel, 2) general employees, or 3) institutional investors - Number of Respondents: 1,031 (1) 220 / 2) 610 / 3) 201) - Survey Conducted By: Spool Blue Dot Green Co., Ltd. - Monitor Provider: Sacrisa

Corporate Information is Mainly 'Text' and 'Slides', 'Video' Usage is Limited

First, when personnel involved in corporate information dissemination were asked what formats they use for materials aimed at employees and investors, 'text (reports)' was the mainstream for integrated reports and financial results. Meanwhile, 'slide materials' were the most common for internal manuals. Video usage remained at about 30% for all materials.

Regarding the page count of these materials, the most common response was '31-50 pages' (36.8%), followed by '11-30 pages' (30.5%) and '51-100 pages' (16.4%). It appears that trying to disclose a wide range of information comprehensively has led to an increase in volume.

The Challenge is 'Unclear Main Points'; Efforts to Improve Transmission Power are Underway

When asked if they felt the contents were being conveyed to employees and investors, about 80% of personnel answered 'sufficiently' or 'somewhat' conveyed.

However, those who felt a lack of transmission power cited 'unclear main points' and 'too much information' as the main reasons. The large page counts may also lead to materials simply not being read.

To address this, about 80% of personnel reported they are actively (25.9%) or partially (54.6%) changing or contriving their dissemination formats to make information easier to understand.

For those who feel the need but haven't implemented changes (15.9%), the most common reasons were 'not knowing how to improve' (45.7%), 'difficult to see effects' (37.1%), and 'lack of creation resources (personnel/time)' (31.4%).

Main Cause of Drop-off: 'Format is Hard to Read'

Moving to the 'readers' (general employees and institutional investors), when asked what prompted them to view corporate information recently, general employees cited 'business necessity,' 'part of training/education,' and 'needed for meetings' as the top reasons, integrating it into their daily operations.