What is SPONSORS BOOST 2.0?

It is a system where companies view the costs of supporting club activities as recruitment expenses, which are then circulated back into the community to promote the retention of young people in their hometowns and address the recruitment difficulties faced by local businesses.

Why is it necessary to return recruitment expenses to the community?

To prevent the outflow of young people from rural areas to cities, address the recruitment challenges faced by local businesses, revitalize local communities, and build a sustainable future.

What are the benefits for companies?

Companies can engage with students early, which can lead to better branding, make recruitment activities an investment in the community's future, and be evaluated as part of their CSR activities.

Redirect Recruitment Costs from Job Hunting Sites Back to the Community. Towards a Society Where Recruitment Fees Support the Future of Regions.

Published Apr 1, 2026 8:30 PM ・ Updated Jun 13, 2026 11:45 PM ・ 5 min read ・ Source: PR TIMES

Sponsors Boost Inc. announced 'SPONSORS BOOST 2.0,' an initiative to redirect recruitment costs from job-hunting sites back to local communities. By having companies support club activities and create contact points with students, it aims to prevent young people from leaving their hometowns, promote sustainable regional circulation, and contribute to solving local companies' recruitment difficulties and regional revitalization.

Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is a dream of Sponsors Boost Inc.

We want to change the "structure where recruitment costs continuously flow out of the region." We will review the current situation where a large portion of the recruitment costs paid by companies flow out externally without being returned to the community, and create a mechanism to circulate these funds back to local students, club activities, and local society. Instead of young people flowing out to urban areas without knowing local companies, we aim for a society where they can "choose because they know." Recruitment costs will become an "investment" that supports the future of the region, realizing a sustainable cycle where students, companies, and the region continue to connect. That is the April Dream of SPONSORS BOOST.

Recruitment difficulties for local companies and outflow of young people According to the Ministry of Internal Affairs and Communications' Report on Internal Migration (2025 results), the Tokyo metropolitan area had a net inflow of 112,738 people. By age group, those aged 20-24 were the most numerous (80,443 people), followed by those aged 25-29 (23,546 people), indicating a significant outflow of young people to the metropolitan area. On the other hand, local companies continue to face difficulties in forming applicant pools for recruitment activities due to factors such as "lack of company recognition" and "lack of contact with students." The strong preference of students for urban areas means that the appeal of local companies and employment opportunities are not sufficiently understood, leading to missed employment opportunities in local areas.

Achievements of SPONSORS BOOST "SPONSORS BOOST" is a service where companies can make small-scale donations to clubs they wish to support, allowing them to establish early contact with students in those clubs, which can then be utilized for recruitment. As a new recruitment model that creates corporate branding and student engagement through club support, its adoption is progressing nationwide. Registered Universities: 100 Registered Clubs: 600 organizations Contracted Companies: 95 companies Sponsor Agreements Concluded: 68 clubs (As of end of March 2026)

"SPONSORS BOOST 2.0" where recruitment costs circulate as the lifeblood of the region Keywords: April Dream, April 1st, Recruitment, Club Support, Local, Community Contribution, Regional Revitalization, Challenge

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Source: PR TIMES
Category: News
Products / services: SPONSORS BOOST / SPONSORS BOOST 2.0

Redirect Recruitment Costs from Job Hunting Sites Back to the Community. Towards a Society Where Recruitment Fees Support the Future of Regions.

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"SPONSORS BOOST 2.0" where recruitment costs circulate as the lifeblood of the region Keywords: April Dream, April 1st, Recruitment, Club Support, Local, Community Contribution, Regional Revitalization, Challenge

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