Rakuten Marketplace Store Kaimono Palette Launches Tottori Yonago Specialty Saba Shabu Home-Delivery Set

Spollup Inc. (headquartered in Chofu, Tokyo; Representative Director: Shinjiro Yamamoto) has begun selling a home-delivery set for “saba shabu,” a specialty gourmet dish from Yonago City, Tottori Prefecture, through its Rakuten Marketplace store Kaimono Palette. A luxurious chub mackerel shabu-shabu arrives from Sakaiminato, Tottori’s renowned food treasure trove. Sakaiminato in Tottori Prefecture is known as one of Japan’s leading fishing ports and is also nationally famous as a landing site for chub mackerel. “Saba shabu” is a local hot pot dish from Yonago in which fresh chub mackerel landed at Sakaiminato is thinly sliced and enjoyed shabu-shabu style. Introduced by the local acclaimed restaurant Bishukako Yuraku, the dish has attracted attention from inside and outside the prefecture and has now become established as one of Tottori’s representative food cultures. The product features chub mackerel slices, available in sets of 3 to 7 pieces, along with a dedicated broth made from mackerel flakes, ponzu sauce, condiments, and ginger. Even after being briefly swished in hot broth, the rich flavor of the mackerel fat spreads through the mouth, while the sweetness of the mackerel and onion is brought together by the refreshing acidity of ponzu. The set allows customers to recreate the flavor of the renowned restaurant Yuraku at home. The product is named “Saba Shabu Set, Selectable 3 to 7 Pieces.” The production area is Tottori Prefecture. The set includes chub mackerel slices, mackerel-flake broth, ponzu sauce, and condiments. Customers can choose from 3, 5, or 7 pieces. Prices range from 8,000 yen to 15,200 yen, including tax and free shipping. The best-before period is five days including the shipping date. The product should be refrigerated at 10°C or below. Yuraku’s hospitality is based on the principles of “dignified and beautiful service” and “attentiveness without excessive interference.” Customers and cuisine are the main actors, while the setting and space serve as the stage. The staff remain behind the scenes so that customers can enjoy their time. With a once-in-a-lifetime spirit of hospitality, the restaurant welcomes all guests to visit casually and spend a memorable time. Its saba shabu, made with fresh mackerel landed off the San’in coast, is described as exceptional and highly recommended. Kaimono Palette is a Rakuten Marketplace store operated by Spollup Inc. Based on the concept of “helping people encounter excellent products they have not yet discovered,” it runs e-commerce operations that connect production regions across Japan with consumers. Shinjiro Yamamoto, representative of Spollup, the operator of Kaimono Palette, is an e-commerce specialist with a track record of supporting more than 230 companies on Rakuten and Amazon. Drawing on 20 years of experience in the e-commerce industry, he connects production regions directly with consumers. Company name: Spollup Inc. Location: Chofu, Tokyo. Representative: Shinjiro Yamamoto. Established: 2017. Business activities: e-commerce operations, affiliate marketing, event planning, and AI product development and operation.