Spiral Inc. (Minato-ku, Tokyo; Representative Director Group CEO: Noriaki Satani), which leads future optimization through digital technology, will hold "Shimokitazawa Spice & Sweets ~Freely Bar Hopping~," a bar hopping event where participants can enjoy limited menus themed around "spice dishes" and "sweets" and discover new favorite shops. The event will take place for 18 days from Thursday, April 23, 2026, to Sunday, May 10, 2026, under the sponsorship of the Shimokitazawa Shopping District Federation (Chairman: Yoichiro Naganuma).

50 restaurants will participate, offering an array of enticing menus, from spicy dishes that are addictively hot, such as "Spicy Chicken GOLD Tacos," to delightful sweets for those with a sweet tooth, like "Rich Masala Chai Cheesecake," which harmonizes rich aroma with the richness of cheese, all perfect for bar hopping.

Why not spend Golden Week in Shimokitazawa, enjoying the refreshing air of new greenery, whether you choose to stroll and eat, or drink with newly met friends? Wander freely wherever your feet take you through the town.

​​▼ "Shimokitazawa Spice & Sweets ~Freely Bar Hopping~" Official Website​

​​URL： ​https://barbar.love-shimokitazawa.jp/

▪️About "Shimokitazawa Spice & Sweets ~Freely Bar Hopping~" This event is a town-wide bar hopping event where you can explore Shimokitazawa's unique and charming restaurants. Since its inception in 2013, over 60,000 people have participated, and this 28th installment will be held with the highly popular themes of "spice dishes" and "sweets."

By presenting a wristband (participation pass), you can order a "limited menu + first drink for 1,200 yen (tax included)" or a "first drink for 400 yen (tax included)" at a special price, without cover charge or seating fee. Limited menus can also be shared. With a common pricing system across all participating stores, you can confidently enter new establishments and hop between multiple venues. Soft drinks are also included in the drink menu, so those who don't drink alcohol or prefer not to can also enjoy the event.

▪️Highlights ​​1.Enjoy limited menus from 50 stores in Shimokitazawa, a gourmet battleground! A grand collection of event-exclusive "spice dishes" and "sweets" menus from 50 stores. You can enjoy stimulating flavors with spice dishes, and indulge in comforting sweetness with sweets, catering to your preferences. In past events, some participants visited an average of 4 stores a day, with some even visiting 9 stores.

Participating Store Menus ​2. Enjoy bar hopping at special event prices! By presenting your wristband (participation pass), there is no cover charge or seating fee. No matter how many places you hop, you can order a "limited menu + first drink for 1,200 yen (tax included)" or a "first drink for 400 yen (tax included)" at a special price.

If two people participate and share the limited menu, it's an incredible value at 800 yen per person per establishment!

3. Discover new stores! We have received numerous positive comments such as "I discovered many wonderful stores I didn't know before" and "I found my favorite store."

Because it's a store-hopping event with a common pricing system across all stores, you can confidently enter new establishments and hop between multiple venues.

​​4. Get luxurious prizes with the stamp rally! Challenge the stamp rally with the "I LOVE Shimokitazawa" app!

You can collect "store stamps" by scanning QR codes installed at stores, and "drinking buddy stamps" by interacting with other participants. Depending on the number of stamps collected, you will receive prizes such as alcoholic beverages.

This is a great value stamp rally where you get more prizes as you collect more stamps. Please join us!

▪️Overview Name Shimokitazawa Spice & Sweets ~Freely Bar Hopping~ ​​Date & Time 18 days from April 23 (Thu) to May 10 (Sun) ​​*Hours are subject to each store's business hours​ ​​Content ​​This is a bar hopping event to enjoy "spice dishes," "sweets," and drinks at 50 restaurants in Shimokitazawa. By presenting a wristband (participation pass), you can easily hop between stores without cover charge or seating fee. In the stamp rally, you can receive prizes according to the number of stamps collected.

Stamp Rally (First-come, first-served prizes) ​​1 Stamp ・Kancha Can Set "Kancha Tantakatan Green Tea Highball" & "Kancha TAN TAKA TAN Shiso Umeshu Tea Highball" (Oenon Group Godo Shusei Co., Ltd.): First 1,000 people

4 Stamps ・Bagged Magic Salt Original (S&B Foods Inc.): First 1,000 people

6 Stamps ・Otoko Ume Sour (Sapporo Breweries Ltd.): First 500 people

8 Stamps ・BLUE MOON (Hakutsuru Sake Brewing Co., Ltd.): First 500 people

10 Stamps ・Soba Unkai Highball 350ml can 5% ABV (Unkai Shuzo Co., Ltd.): First 500 people

12 Stamps ・ZIMA (Hakutsuru Sake Brewing Co., Ltd.): First 500 people

14 Stamps ・333 Bar Bar Bar (Ikemitsu Enterprise Co., Ltd.): First 500 people Reception Location Station square immediately outside Shimokitazawa Station East Exit and Central Exit ticket gates ​​How to Participate By presenting your wristband at participating stores, you can order event-exclusive menus without cover charge or seating fee. ​ ▼Participation Fee (tax included) 1DAY: Early Bird 500 yen, Same Day 700 yen 18DAYS (usable all days): Early Bird 1,000 yen, Same Day 1,200 yen ・Early Bird Sales Period: April 2 (Thu) - April 22 (Wed) ・Same Day Sales Period: April 23 (Thu) - May 10 (Sun) ・Sales Locations: Website, Reception (during event period), Participating Stores (during event period) Organizer ​​Shimokitazawa Shopping District Federation (Shimokitazawa Ichibangai Shopping Street Promotion Association, Shimokitazawa South Exit Shopping Street Promotion Association, Shimokita Shopping Street Promotion Association, Shimokitazawa Higashikai, Daita-dori Kyoeikai, Shimokitazawa South Exit Pure Road Shinei Shopping Association, Odakyu Electric Railway Co., Ltd. (Shimokita Senrogai), Keio Corporation (Mikan Shimokita)) ​​Support Setagaya Ward, Setagaya City Industrial Promotion Public Corporation, Setagaya Machinaka Tourism Exchange Association​ Cooperation Oenon Group Godo Shusei Co., Ltd., S&B Foods Inc., Hakutsuru Sake Brewing Co., Ltd., Ikemitsu Enterprise Co., Ltd., Unkai Shuzo Co., Ltd., Sapporo Breweries Ltd., Showa Shinkin Bank, Burari Shimokitazawa, Aotoki Co., Ltd. Operation & Inquiries​ ​​I LOVE Shimokitazawa (Spiral Inc.) ​​MAIL：info@love-shimokitazawa.jp LINE Official Account：@iloveshimokita​

▪️About Shimokitazawa Shopping District Federation The Shimokitazawa Shopping District Federation is located around Shimokitazawa Station.

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  • Source: PR TIMES
  • Category: News