[Marine Day Exclusive] The option to "return to the sea." Hosting the "Marine Day Ash Scattering Experience Cruise" in Tokyo Bay to experience the reality of ocean burials.

Sea Ceremony (operated by SPICE SERVE Co., Ltd.; Representative Director: Kohei Yamada; hereinafter "Sea Ceremony"), a provider of ocean burial services, will hold its first-ever "Ocean Burial Experience Cruise" on "Marine Day," Monday, July 20, 2026, allowing participants to experience the actual procedures of an ocean burial. While demand for ocean burials has been rising in recent years, many people express concerns such as, "Are there any legal issues?" and "How is it actually performed?" This event will provide an opportunity to reconsider the nature of memorial services by taking a boat out to sea and experiencing the rituals of offering flowers and silent prayer.

Three Features of Sea Ceremony's "Ocean Burial Experience Cruise"

1. A "Simulated Ceremony" Experience Just Like the Real Thing: At an actual scattering point, you will return salt to the sea in place of cremated remains, and experience a series of ceremonies including water offerings, flower offerings, and silent prayer. You will be able to feel the magnificent peace of the ocean firsthand.

2. "Onboard End-of-Life Seminar" by Professional Concierges: While on the boat, we will provide easy-to-understand explanations of the "bone pulverization" process, guidelines for areas where scattering is permitted, and the latest end-of-life planning trends. Individual consultations with qualified first-class funeral directors and end-of-life counselors will also be available.

3. "Open Press Access" for Media and End-of-Life Industry Professionals: To convey the current state of the rapidly increasing practice of ocean burials to society at large, we are inviting members of the press and end-of-life industry professionals to attend free of charge. On the day of the event, it will be possible to film demonstrations and interview participants.

Event Overview

Date and Time: Monday, July 20, 2026 (Marine Day), 11:00–13:00 Location: Waters off Haneda Airport Departure: Hinode Pier Small Ship Terminal (2-7-103 Kaigan, Minato-ku, Tokyo) Content: 11:00 Departure, cruise to off the coast of Haneda. Simulated scattering, flower offering, water offering, and silent prayer at the scattering site. 13:00 Return to port. Cost: General public: 11,000 yen per person (tax included). Press and end-of-life industry professionals: Free (advance reservation required; please bring your business card). *If you wish to cover the event, please contact us in advance via email or phone with the number of people boarding, and arrive at the site by 10:30 on the day. The vessel will be determined based on the number of participants. Please note that interviews with bereaved families (comments or on-camera appearances) will be possible once permission is obtained, which we will inform you of in advance. Capacity: First 20 people Detailed URL: https://sea-ceremony.com/plan/19839/

Background: Pre-need consultations have surged 2.4 times. The "I want to decide for myself" end-of-life need.

In recent years, due to the diversification of lifestyles and a shift in awareness regarding "not wanting to burden family members with grave maintenance," interest in natural burials, particularly "ocean burials," has been rising rapidly.

According to the company's research, the number of inquiries regarding ocean burials in 2025 increased 2.4 times compared to 2023 for pre-need consultations. Furthermore, the proportion of pre-need consultations within total ocean burial inquiries reached 7%, an increase of approximately 1.7 times. The approach to memorial services is shifting significantly from the traditional "family thinks about it after death" model to one where individuals "decide for themselves with conviction while they are still healthy."

Comment from the Person in Charge: Iriyama, Head of End-of-Life Business at Sea Ceremony

"In our end-of-life consultations, we often hear earnest, troubled voices saying, 'There is no one to inherit the grave, and I am worried about the future,' or 'I want to return to the sea, but I don't know specifically how to go about it.'

While the forms of memorial services are diversifying, many people still feel psychological hurdles or anxiety about the procedures for scattering remains into the vast, formless sea. We decided to hold this event to resolve these individual anxieties and to provide a service that allows people to be confident that 'this is a form I can trust.'

We will provide assistance with transparency and sincerity so that the choice to return to the great outdoors becomes a final chapter that is true to the individual, and a positive step forward for the bereaved family."

About the Operating Company: Ocean Memorial Funeral® Sea Ceremony

With the concept of "Making the departure of a loved one a precious anniversary," we provide ocean burial services in 48 sea areas across Japan and overseas, focusing on Tokyo Bay, Yokohama, and Sagami Bay. With an integrated service system featuring our own ships, in-house bone pulverization, and private piers, we support the creation of over 2,000 anniversaries (including cruising businesses) annually. This year marks our 17th anniversary, and we boast the largest number of owned vessels in the industry.

Company Overview Ceremony Division: "Ocean Memorial Funeral® Sea Ceremony" (Official Website: https://sea-ceremony.com/) Mission: Promoting rich funeral practices that connect to the future Company Name: SPICE SERVE Co., Ltd. Address: 1F Bright East Shibaura, 3-18-21 Kaigan, Minato-ku, Tokyo Established: April 2009 Representative Director: Kohei Yamada Business Content: - Operation of ocean burial service "Ocean Memorial Funeral® Sea Ceremony" - Operation of bone pulverization service and sale of home memorial goods "Go-ikotsu Support Tokoshie®" - Operation of private cruising service "Anniversary Cruise®" - Operation of business-specialized private cruising service "Biz Cruise" - Operation of private yakatabune (houseboat) service "Yakatabune no Shukuryoya" - Operation of private event/BBQ space "Lounge CRIB" - Operation of catering BBQ/event service "Honkaku Shutchou BBQ CRIB" - Operation of catering mochi-pounding service "Kaiun Shutchou Mochi-tsuki-tai" - Operation of ship reuse management "Boat HERO®"