No Dedicated App Required! Releasing 'SPICE WebAR', a BtoB AR Solution that Adds New Experience Value to Promotional Tools and Novelty Goods Operated Solely by a Smartphone Web Browser and Camera

Spice Inc. (President: Ryota Okada, Headquarters: Akasaka, Minato-ku, Tokyo) released "SPICE WebAR", a web browser-based BtoB AR solution, on March 31, 2026.

[What is "SPICE WebAR"?] "SPICE WebAR" is an AR system that can be experienced solely with a smartphone's standard browser and camera function, without requiring any dedicated app downloads.

By simply holding a smartphone over images printed on existing promotional tools or goods, 3D characters pop out or limited videos are played, offering digital-specific surprises.

For example, since it can be introduced to almost any printable media such as acrylic stands, posters, T-shirts, postcards, and tourist information boards, companies in any industry can utilize it for their sales promotion campaigns.

This service can be utilized by any company looking to: - "Add new value to goods like promotional tools and novelties" - "Showcase character IP more attractively"

[Three Strengths of "SPICE WebAR"] ### 1: Overwhelmingly Low Barrier to Introduction Because no app is required, users can instantly experience AR simply by scanning a 2D barcode. Since the steps up to the experience are extremely simple, the user drop-off rate can be significantly reduced.

In addition, since it can be experienced on any smartphone or tablet equipped with a camera, all users can enjoy the experience equally.

### 2: Cost-Effective Promotion Compared to existing AR app development, it is possible to realize unprecedented, advanced, and attractive promotions while keeping production costs down. Developing characters in-house...