Full-Scale Launch of 'Tsunagaru Apo Master': A Call Outsourcing Service for Real Estate Sales Companies

Speee, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Hideki Otsuka; TSE Standard: 4499) is pleased to announce the full-scale launch of 'Tsunagaru Apo Master,' a call outsourcing service for real estate sales companies, effective March 27, 2026, alongside the release of a dedicated service website for new clients.

'Tsunagaru Apo Master' is a service where a specialized team handles initial responses to users considering property sales who inquire through real estate bulk valuation websites. By consistently managing everything from speed-calling immediately after an inquiry to securing appointments, the service prevents lost sales opportunities for real estate companies and helps build a structure that allows sales representatives to focus on the proposal work that truly matters.

Following a successful pilot phase with select clients since March 2023, we are now expanding our sales channels to real estate companies nationwide.

◼️ Background

In the real estate sales market, information gathering by users has increasingly shifted online, leading to a year-over-year increase in inquiries originating from bulk valuation sites. Meanwhile, sales representatives at real estate firms often face heavy workloads due to frequent travel and client meetings. Challenges such as 'managing different dashboards for each media platform,' 'missing inquiries while assisting other customers,' and 'maintaining consistent follow-ups' have created a burden, squeezing the time available for the 'customer proposal' work they should be focusing on.

'Tsunagaru Apo Master' resolves these complex initial response tasks within a single platform, providing an environment where sales representatives can dedicate themselves to negotiations.

◼️ Service Overview

1. Build an 'In-House Inside Sales Team' from Day One

Utilize a professional calling structure as if it were your own organization, without the need for training costs.

• Complete replacement of initial responses: A dedicated team handles everything from speed-calling immediately after an inquiry to securing appointments, minimizing the burden on your field staff.
• Appointment confirmation notifications: Real estate companies simply receive a notification once an appointment is set, allowing them to move directly into negotiations.

2. Specialized Operations to Maximize Appointment Rates

Based on vast data accumulated during the pilot phase, we have standardized unique methods specialized in securing appointments.

• Speed-calling: Immediate approach at the moment of highest user interest right after an inquiry.
• Contact optimization tailored to lifestyles: Maximizing contact opportunities through precise calling, such as varying time slots for customers who are not reached on the first attempt.
• Proprietary scripts: Realizing high-quality dialogue that does not compromise brand image, tailored to each company's strengths and regional characteristics.

3. Dramatic Improvement in Sales Productivity

By outsourcing massive calling workloads, companies can optimize labor costs while maximizing sales activities.

Focus on high-value tasks: Sales representatives can focus on face-to-face negotiations, such as brokerage contracts and sales strategy planning.

Capacity expansion: Build a 'dedicated in-house inside sales department' from the day of introduction without recruitment or training costs. Increase the number of cases handled per person, maximizing profits with minimal staff.

■ Case Studies

'Tsunagaru Apo Master' has been adopted by many companies regardless of size or phase, ranging from single-person offices to large organizations with structured sales operations.