Creative Company Speed Inc. Produces XR Content for "MOOX-RIDE," a Mobility Experience Support System Developed by Toyota Boshoku, Installed in Nagoya City's New Roadway Public Transportation System "SRT"
Nagoya City's new roadway public transportation system, "SRT," which began operation on February 13, 2026, features Toyota Boshoku's "MOOX-RIDE" mobility experience support system. Speed Inc. was responsible for the XR content and sound design, providing CG, spatial audio, and quizzes on transparent displays that introduce the city's history and culture along the route.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 22:00
- 🔍 Collected: April 8, 2026 at 13:30
- 🤖 AI Analyzed: April 20, 2026 at 16:20 (290h 49m after Collected)
Nagoya City's new roadway public transportation system, "SRT (Smart Roadway Transit)," commenced operations on Friday, February 13, 2026.
Speed Inc. was responsible for the XR content and sound design within "MOOX-RIDE," a mobility experience support system developed by Toyota Boshoku Corporation and installed in the vehicles. As content for the transparent displays capable of XR expression installed in the windows, Speed Inc. produced CG and spatial audio introducing information about the city, facilities, history, and culture related to the current operating route, Nagoya Station - Sakae route, such as Horikawa Cruise and the former Nagoya Bank Head Office Building. Quizzes by students were also implemented. Leveraging expertise cultivated in entertainment fields such as games, anime, movies, XR, and app development, and utilizing digital technologies like 3D, 2D, and AI, they created CG that depicts the city's scenery transitioning from past to present, and spatial audio with changing music and sound effects for each area. In the startup scene, "SRT (Smart Roadway Transit)" appears in 3D.
【Staff】
XR Content Direction
Akihiro Shibata (Art Director)
Former Hudson Soft Co., Ltd., Ajia-do Animation Works Co., Ltd.
Achievements:
・XR "Speed XR"
・Metaverse "Nagoya City Library 100th Anniversary Project NAGOYA Metaverse Library"
・Game "Mario Party DS" Art Director
・Movie "Nintama Rantaro the Movie: The Strongest Military Strategist of Dokutake Ninja Corps," etc.
Yubi Minemura (Designer)
Achievements:
・AR "Disaster Prevention Training with Smartphone"
・App "Aichi Aviation Museum"
・Projection Mapping "Nagono Campus Completion Ceremony"
・Transparent Screen Content
"ISPRM2019 / International Society of Physical and Rehabilitation Medicine World Congress," etc.
Yuichiro Iwaki (Producer)
Speed Inc. was responsible for the XR content and sound design within "MOOX-RIDE," a mobility experience support system developed by Toyota Boshoku Corporation and installed in the vehicles. As content for the transparent displays capable of XR expression installed in the windows, Speed Inc. produced CG and spatial audio introducing information about the city, facilities, history, and culture related to the current operating route, Nagoya Station - Sakae route, such as Horikawa Cruise and the former Nagoya Bank Head Office Building. Quizzes by students were also implemented. Leveraging expertise cultivated in entertainment fields such as games, anime, movies, XR, and app development, and utilizing digital technologies like 3D, 2D, and AI, they created CG that depicts the city's scenery transitioning from past to present, and spatial audio with changing music and sound effects for each area. In the startup scene, "SRT (Smart Roadway Transit)" appears in 3D.
【Staff】
XR Content Direction
Akihiro Shibata (Art Director)
Former Hudson Soft Co., Ltd., Ajia-do Animation Works Co., Ltd.
Achievements:
・XR "Speed XR"
・Metaverse "Nagoya City Library 100th Anniversary Project NAGOYA Metaverse Library"
・Game "Mario Party DS" Art Director
・Movie "Nintama Rantaro the Movie: The Strongest Military Strategist of Dokutake Ninja Corps," etc.
Yubi Minemura (Designer)
Achievements:
・AR "Disaster Prevention Training with Smartphone"
・App "Aichi Aviation Museum"
・Projection Mapping "Nagono Campus Completion Ceremony"
・Transparent Screen Content
"ISPRM2019 / International Society of Physical and Rehabilitation Medicine World Congress," etc.
Yuichiro Iwaki (Producer)