Boosting Individual Power to Create Japan's Future. The Dream of SPAXIE Co., Ltd.
SPAXIE announced its corporate vision to create a society where human potential is maximized through products like untie-able shoelaces and heatstroke sensors, responding to Japan's labor shortage.
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- 📰 Published: April 2, 2026 at 00:30
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We support "April Dream," a project that aims to make April 1st a day to broadcast dreams.
This press release is the dream of SPAXIE Co., Ltd.
"Boosting individual power to create Japan's future."
Japan faces various social issues, such as a declining birthrate, an aging population, labor shortages, and productivity challenges.
In the coming society, it will no longer be an era where the population grows and the economy expands, but an era where a limited number of people must support society.
We believe that in such an era, the "power of each individual" becomes crucial.
Whether in sports, work, or education, it is ultimately the power of the individual that creates value.
However, that power can change drastically depending on the environment, tools, and systems.
Even for the same person, if the environment changes, their performance changes significantly.
A safe environment, easy-to-use tools, and systems that raise motivation—these can multiply a person's power many times over.
By providing environments, products, and services that allow people to maximize their inherent power,
we want to become a company that "boosts individual power and creates Japan's future."
SPAXIE's Business to Boost Individual Power
SPAXIE Co., Ltd. develops its business based on the concept of "boosting individual power."
One of these is the "BOOSTRIDE Untie-able Shoelace" business.
Adopted as original merchandise for sports teams and corporate novelty goods, it is deployed as a product that allows individuals to express their personality and team unity from the ground up.
Shoelaces are small products, but they are used daily and support human performance in all situations, such as sports and work.
By stabilizing the feet, individuals can perform more safely and at a higher level.
We are also working on a business involving heatstroke countermeasure sensors used in schools, factories, and outdoor work sites. In recent years, as accidents and poor health due to extreme heat have increased, creating an environment where people can work and be active safely is an essential element for demonstrating individual ability.
In addition, we are engaged in businesses related to creating environments where people can demonstrate their inherent power, such as posture measurement and health-related initiatives.
While they may seem like different businesses at first glance, they are all connected by the idea of "creating an environment where human power can be maximized."
Becoming a Company That Boosts Great Power With Small Products
The products we handle, such as shoelaces and sensors, are by no means large individually.
However, if those products increase safety, improve performance, or raise motivation, human power changes significantly.
Rather than being a company that changes big things all at once, we want to be a company that gradually boosts human power through small products and services, improving society through that accumulation.
In the future, we aim to expand our business into areas that support human challenges and efforts, such as developing a footgear brand that allows for the expression of individuality from the feet up, as well as in the fields of sports, education, and on-site safety.
"Boosting individual power to create Japan's future."
That is the dream of SPAXIE Co., Ltd.
Contact Information Regarding This Matter
SPAXIE Co., Ltd. Contact: Kenta Nishio
Mail: info@spaxie.com
Company Overview
SPAXIE Co., Ltd.
Location: 5F Daiichi Sugita Building, 2-13-6 Kurihama, Yokosuka City, Kanagawa Prefecture, 239-0831
Representative Director: Kenta Nishio
Business Description: Planning, manufacturing, sales, and consulting business in the sports, wellness, and safety fields.
Company URL: https://spaxie.com/
"April Dream" is a project by PR TIMES where companies broadcast the dreams they eventually want to achieve on April 1st. We are seriously aiming to realize this dream.
Currently on sale at the BOOSTRIDE specialty EC! Click here to purchase!
https://shoelace.fashionstore.jp
This press release is the dream of SPAXIE Co., Ltd.
"Boosting individual power to create Japan's future."
Japan faces various social issues, such as a declining birthrate, an aging population, labor shortages, and productivity challenges.
In the coming society, it will no longer be an era where the population grows and the economy expands, but an era where a limited number of people must support society.
We believe that in such an era, the "power of each individual" becomes crucial.
Whether in sports, work, or education, it is ultimately the power of the individual that creates value.
However, that power can change drastically depending on the environment, tools, and systems.
Even for the same person, if the environment changes, their performance changes significantly.
A safe environment, easy-to-use tools, and systems that raise motivation—these can multiply a person's power many times over.
By providing environments, products, and services that allow people to maximize their inherent power,
we want to become a company that "boosts individual power and creates Japan's future."
SPAXIE's Business to Boost Individual Power
SPAXIE Co., Ltd. develops its business based on the concept of "boosting individual power."
One of these is the "BOOSTRIDE Untie-able Shoelace" business.
Adopted as original merchandise for sports teams and corporate novelty goods, it is deployed as a product that allows individuals to express their personality and team unity from the ground up.
Shoelaces are small products, but they are used daily and support human performance in all situations, such as sports and work.
By stabilizing the feet, individuals can perform more safely and at a higher level.
We are also working on a business involving heatstroke countermeasure sensors used in schools, factories, and outdoor work sites. In recent years, as accidents and poor health due to extreme heat have increased, creating an environment where people can work and be active safely is an essential element for demonstrating individual ability.
In addition, we are engaged in businesses related to creating environments where people can demonstrate their inherent power, such as posture measurement and health-related initiatives.
While they may seem like different businesses at first glance, they are all connected by the idea of "creating an environment where human power can be maximized."
Becoming a Company That Boosts Great Power With Small Products
The products we handle, such as shoelaces and sensors, are by no means large individually.
However, if those products increase safety, improve performance, or raise motivation, human power changes significantly.
Rather than being a company that changes big things all at once, we want to be a company that gradually boosts human power through small products and services, improving society through that accumulation.
In the future, we aim to expand our business into areas that support human challenges and efforts, such as developing a footgear brand that allows for the expression of individuality from the feet up, as well as in the fields of sports, education, and on-site safety.
"Boosting individual power to create Japan's future."
That is the dream of SPAXIE Co., Ltd.
Contact Information Regarding This Matter
SPAXIE Co., Ltd. Contact: Kenta Nishio
Mail: info@spaxie.com
Company Overview
SPAXIE Co., Ltd.
Location: 5F Daiichi Sugita Building, 2-13-6 Kurihama, Yokosuka City, Kanagawa Prefecture, 239-0831
Representative Director: Kenta Nishio
Business Description: Planning, manufacturing, sales, and consulting business in the sports, wellness, and safety fields.
Company URL: https://spaxie.com/
"April Dream" is a project by PR TIMES where companies broadcast the dreams they eventually want to achieve on April 1st. We are seriously aiming to realize this dream.
Currently on sale at the BOOSTRIDE specialty EC! Click here to purchase!
https://shoelace.fashionstore.jp
FAQ
What kind of company is SPAXIE?
It is a company providing products in the sports, novelty, and safety sectors to boost individual potential.
What is BOOSTRIDE?
It is a brand of 'untie-able shoelaces' developed by SPAXIE to stabilize feet and improve performance.
What social issues are they addressing?
They aim to counter labor shortages and an aging population by creating environments where people can maximize their abilities safely.