[Mother's Day 2026] "A Bouquet of Sparkle for Hair and Heart." Personalized Haircare "MEDULLA" Launches Unique Limited Gift Set, Allowing You to Choose Each Flower Like a Bouquet

Sparty Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yosuke Miyama), which operates the personalized haircare brand "MEDULLA," will launch a limited-edition gift set for Mother's Day 2026, based on the concept of "A Bouquet of Sparkle for Hair and Heart."

This gift is not merely a collection of haircare products, but a new form of gift that offers the "diagnostic experience" itself, tailored to your mother's hair type and preferences. Reservations will begin on Monday, April 6th, on a special website.

Concept A One-of-a-Kind Mother's Day Gift: "A Bouquet of Sparkle for Hair and Heart."

For Mother's Day 2026, MEDULLA's theme is "A Bouquet of Sparkle for Hair and Heart." We have created a special experience that allows you to give a one-of-a-kind haircare product, just as you would choose each flower in a bouquet, by addressing your mother's concerns and preferences. Our unique personalized diagnosis derives the optimal formula for each individual's different hair concerns.

It includes five symbolic fragrances of gratitude, limited-edition labels with nicknames, and a gorgeous limited-edition cosmetic box. From the moment of excitement when the box is opened to the joy of becoming more beautiful with each use, it adds color to your mother's daily life.

5 "Sparkle" Points of the Mother's Day Limited Gift 1. A one-of-a-kind formula, exclusively for your mother. Based on an online diagnosis, we deliver shampoo & repair tailored to your mother's hair type and scalp condition from 50,000 combinations.

2. Five heart-sparkling fragrances. Choose from a lineup of five exquisite fragrances supervised by a perfumer, according to your mother's preferences. The scent filling the bathroom provides a healing time that melts away daily fatigue.

3. Mother's Day limited gift box to enjoy with all five senses. Delivered in a gorgeous and sophisticated Mother's Day exclusive cosmetic box, inspired by a "bouquet of sparkle." Its design makes it desirable as an interior decoration. (Applies only to shampoo & repair)

4. "Selectable label with nickname" to create a sense of personal exclusivity. It is possible to include your mother's name or nickname on the label. Furthermore, you can choose your favorite from 5 designs. The feeling of "being chosen just for me" further enhances the value of the gift.

5. "Message card with carnation" to convey your feelings. We deliver a special message card along with the gift, allowing you to express gratitude that is often difficult to put into words.

Product Lineup ① Personalized Total Care Set (Limited to 500 units) This total care set is given with the wish of "May you always be beautiful," offering youthful shine and manageability like a salon finish, right at home. ・Contents: Shampoo & Repair (limited cosmetic box), Hyper Link Serum (Pink Blossom), Scalp Lift Brush Silk+, Message Card ・Price: 10,890 yen (tax included) *Free shipping

② Personalized Hair Care Set (Limited to 500 units) For mothers concerned about changes in their hair, this set offers a dedicated formula chosen by diagnosis, achieving smooth, manageable hair down to the tips. It's a basic set that offers personalized luxury. ・Contents: Shampoo & Repair (limited cosmetic box), Message Card ・Price: 7,700 yen (tax included) *Free shipping

③ Luxurious Head Spa Set (Limited to 300 units) This limited set offers a blissful time by gently stimulating the scalp with a comfortable sensation. A device that replicates professional hand techniques delivers a moment of peace. ・Contents: Head Spa Lift, Scalp Lift Brush Silk+, Message Card ・Price: 8,980 yen (tax included) *Free shipping

Campaign Overview 【1】Early Bird Campaign for 10% OFF If you use the coupon code on the special page during the campaign period, you can purchase at 10% OFF the selling price. ・Period: Monday, April 6, 2026 – Thursday, April 23, 2026 ・Special Page URL: https://club.ec.medulla.jp/season_gift_mothersday *Scheduled for release on Monday, April 6th

【2】X "#GiftMEDULLAforMothersDay Campaign" We will hold a campaign where you can win a Mother's Day limited gift by following and reposting our official account. Period: Wednesday, April 1, 2026, 10:00 – Wednesday, April 30, 2026, 23:59 Number of winners: 10 people Prize: Mother's Day Limited Shampoo & Repair

How to apply ① Follow the official account (@MEDULLA_JP) after setting your X (formerly Twitter) account to public. ② Repost the target campaign announcement to complete your entry. *Only those who have completed both following and reposting within the application period are eligible. ③ Increase your chances of winning by quoting and reposting with "#GiftMEDULLAforMothersDay." *Winners will be notified via DM around early May. X account: https://twitter.com/medulla_jp?lang=en

About MEDULLA MEDULLA is your personalized haircare program created through diagnosis and consultation. It proposes the optimal haircare formulation, items, and usage methods tailored to your hair type, concerns, and ideals, making it Japan's first (※1) personalized haircare program. Official website: https://medulla.co.jp

Company Profile Company Name: Sparty Co., Ltd. Location: Mimami Building 3F, 1-22-10 Dogenzaka, Shibuya-ku, Tokyo 150-0043 Representative: Yosuke Miyama, Representative Director URL: https://www.sparty.jp/ *According to TPC Marketing Research Co., Ltd. survey in December 2021, providing personalized products according to users' hair quality and concerns.