Popular Global Boy Group INI Appointed as Brand Characters - New MEDULLA CM Depicting 11 Unique "Personalized Haircare" Routines in a "Shared Life" Setting Released April 8, 2026
Personalized haircare brand "MEDULLA" has appointed the popular global boy group INI as its new brand characters. A new commercial was launched on April 8, 2026, kicking off the campaign.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 21:30
- 🔍 Collected: April 8, 2026 at 13:00
- 🤖 AI Analyzed: April 20, 2026 at 15:05 (290h 5m after Collected)
Sparty, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yosuke Miyama) will release a new commercial for its personalized haircare brand "MEDULLA," featuring the popular global boy group INI, who have been newly appointed as brand characters. The commercial is titled "The One-and-Only Haircare in the World that Connects Me and You."
Each of the 11 members of INI possesses different personalities and charms, gathering support as a group that "doesn't fit into a single mold." Their diversity and story of growth have a high affinity with MEDULLA's philosophy of personalization, which proposes the optimal formula for each individual, leading to this appointment.
This commercial is set in a space where the INI members live together, depicting each of them enjoying their "own personalized" haircare, thereby expressing the brand message that "there is an optimal choice for everyone."
Modern times are changing into an era where "originality" and "individuality" are respected. MEDULLA caters to each person's different hair quality and lifestyle, proposing the new option of being "exclusively for you." Through the diverse personalities of INI, this commercial expresses the value that "it's okay to be different" and the essence of personalization.
**【CM Overview】**
The commercial portrays the encounter with MEDULLA and the experience of "personalized" haircare through casual conversations at the washstand after a bath or in the living room. It naturally conveys the brand's appeal through realistic scenes, such as members delighting at their name-engraved bottles and getting excited while showing each other their diagnosis results, as if peeking into their daily lives.
Title: "The One-and-Only Haircare in the World that Connects Me and You"篇
Release: Web distribution
Cast: INI
Period: Starting Wednesday, April 8, 2026
Official Website: https://medulla.co.jp/campaign/ini
Each of the 11 members of INI possesses different personalities and charms, gathering support as a group that "doesn't fit into a single mold." Their diversity and story of growth have a high affinity with MEDULLA's philosophy of personalization, which proposes the optimal formula for each individual, leading to this appointment.
This commercial is set in a space where the INI members live together, depicting each of them enjoying their "own personalized" haircare, thereby expressing the brand message that "there is an optimal choice for everyone."
Modern times are changing into an era where "originality" and "individuality" are respected. MEDULLA caters to each person's different hair quality and lifestyle, proposing the new option of being "exclusively for you." Through the diverse personalities of INI, this commercial expresses the value that "it's okay to be different" and the essence of personalization.
**【CM Overview】**
The commercial portrays the encounter with MEDULLA and the experience of "personalized" haircare through casual conversations at the washstand after a bath or in the living room. It naturally conveys the brand's appeal through realistic scenes, such as members delighting at their name-engraved bottles and getting excited while showing each other their diagnosis results, as if peeking into their daily lives.
Title: "The One-and-Only Haircare in the World that Connects Me and You"篇
Release: Web distribution
Cast: INI
Period: Starting Wednesday, April 8, 2026
Official Website: https://medulla.co.jp/campaign/ini