SoVeC's 'Sound XR Experience': Field Report on the Spatial Audio at the 'Ensemble Stars!!' 10th Anniversary Exhibition 'Bright me up!!'
SoVeC produced the spatial audio for the theater area at the 'Ensemble Stars!!' exhibition using their 'Sound XR Experience'. By controlling 24 speakers, they provided an immersive experience linked to the visuals.
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- 📰 Published: April 15, 2026 at 19:10
- 🔍 Collected: April 15, 2026 at 10:31
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SoVeC Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Mamoru Kamikawa; hereinafter 'SoVeC') was in charge of producing and creating the spatial audio section of the video viewing theater area, 'meeting for the “FIRST TIME”', a special project at the exhibition 'Bright me up!!' held to commemorate the 10th anniversary of the popular smartphone game 'Ensemble Stars!!'.
In this press release, we introduce the details of the acoustic and technical design, which could not be fully conveyed during the exhibition period, as well as the reactions of visitors seen on-site.
■ Exhibition Overview and SoVeC's Role
'Bright me up!!' is a special exhibition commemorating the 10th anniversary of 'Ensemble Stars!!'.
SoVeC was in charge of producing and creating the spatial audio in the video viewing theater area 'meeting for the “FIRST TIME”', a special project for this exhibition.
This area is a video viewing area themed 'encounters with idols', where visitors can experience a special video created for the exhibition along with spatial audio. We performed a spatial audio production where the video and sound were integrated, making it seem as if dialogues were coming from the positions of the characters in the video spreading across the circular theater.
We realized an experience where visitors could gain a sense of immersion in a space shared with the idols through video and sound, while recalling the 'feelings of when they first met' unique to the 10th anniversary.
■ Key Points of SoVeC's Initiatives
■ Immersive Production by 'Sound XR Experience'
SoVeC's 'Sound XR Experience' is a solution that realizes the desired spatial audio environment by having Sony's spatial audio player*¹ comprehensively control multiple speakers in a space with interactive sound generated in real-time by a game sound engine.
At this exhibition, we reconstructed the video sound source produced exclusively for the exhibition in spatial audio, providing an immersive experience where video and sound are integrated.
*¹ Spatial audio technology developed by Sony Corporation's Technology Development Laboratory
▶︎ Details here: https://www.sovec.net/spatial-xr-sound-experience/
■ Spatial Audio Production in the Video Viewing Theater Space
The video viewing area 'meeting for the “FIRST TIME”' is an area where visitors experience a special video created for the exhibition in a circular theater space under the theme of 'encounters with idols'.
A total of 24 speakers were placed in the theater, and acoustic design was carried out to achieve homogeneous sound image localization and a sense of envelopment, considering the special spatial characteristics of a circular theater space.
Furthermore, by creating acoustic productions tailored to the movements of each of the 58 characters appearing in the video, we created a sense of presence where one could feel the existence of the characters.
At the venue, we saw visitors waving at the characters and visitors tearing up with heightened emotions, indicating that the video and sound functioned not just for 'viewing' but as an experience to 'recall the encounter'.
■ Equipment Production for the Area Decorating the Finale
In the area decorating the finale of the exhibition, 'Message for “YOU”', multiple booths for each idol unit were placed within the same space, and different messages could be heard at each location.
In this space, we selected equipment based on the characteristics and directivity of the speakers, emphasizing that the messages spoken at each location would be clearly delivered without interfering with other sounds, while paying attention to the sense of distance and decoration of each booth. As a result, the moment visitors stood in front of a booth, they could naturally receive the message directed only to that location, creating an experience where they could quietly take home the lingering memory of the exhibition.
■ Exhibition Overview
'Ensemble Stars!!' 10th Anniversary Exhibition 'Bright me up!!'
Period: March 19, 2026 (Thu) - March 31, 2026 (Tue)
Venue: Sunshine City Exhibition Halls B, C, D (Toshima-ku, Tokyo)
Admission Ticket: 2,800 yen (tax included) / Admission Ticket with Goods A & B: 3,300 yen each (tax included)
* All designated entry time system
Official Website: https://ensemble-stars.jp/10th_exhibition/
Under the mission of 'evolving communication through the power of technology,' SoVeC Inc. creates new customer experiences and provides solutions in the digital communication domain.
In this press release, we introduce the details of the acoustic and technical design, which could not be fully conveyed during the exhibition period, as well as the reactions of visitors seen on-site.
■ Exhibition Overview and SoVeC's Role
'Bright me up!!' is a special exhibition commemorating the 10th anniversary of 'Ensemble Stars!!'.
SoVeC was in charge of producing and creating the spatial audio in the video viewing theater area 'meeting for the “FIRST TIME”', a special project for this exhibition.
This area is a video viewing area themed 'encounters with idols', where visitors can experience a special video created for the exhibition along with spatial audio. We performed a spatial audio production where the video and sound were integrated, making it seem as if dialogues were coming from the positions of the characters in the video spreading across the circular theater.
We realized an experience where visitors could gain a sense of immersion in a space shared with the idols through video and sound, while recalling the 'feelings of when they first met' unique to the 10th anniversary.
■ Key Points of SoVeC's Initiatives
■ Immersive Production by 'Sound XR Experience'
SoVeC's 'Sound XR Experience' is a solution that realizes the desired spatial audio environment by having Sony's spatial audio player*¹ comprehensively control multiple speakers in a space with interactive sound generated in real-time by a game sound engine.
At this exhibition, we reconstructed the video sound source produced exclusively for the exhibition in spatial audio, providing an immersive experience where video and sound are integrated.
*¹ Spatial audio technology developed by Sony Corporation's Technology Development Laboratory
▶︎ Details here: https://www.sovec.net/spatial-xr-sound-experience/
■ Spatial Audio Production in the Video Viewing Theater Space
The video viewing area 'meeting for the “FIRST TIME”' is an area where visitors experience a special video created for the exhibition in a circular theater space under the theme of 'encounters with idols'.
A total of 24 speakers were placed in the theater, and acoustic design was carried out to achieve homogeneous sound image localization and a sense of envelopment, considering the special spatial characteristics of a circular theater space.
Furthermore, by creating acoustic productions tailored to the movements of each of the 58 characters appearing in the video, we created a sense of presence where one could feel the existence of the characters.
At the venue, we saw visitors waving at the characters and visitors tearing up with heightened emotions, indicating that the video and sound functioned not just for 'viewing' but as an experience to 'recall the encounter'.
■ Equipment Production for the Area Decorating the Finale
In the area decorating the finale of the exhibition, 'Message for “YOU”', multiple booths for each idol unit were placed within the same space, and different messages could be heard at each location.
In this space, we selected equipment based on the characteristics and directivity of the speakers, emphasizing that the messages spoken at each location would be clearly delivered without interfering with other sounds, while paying attention to the sense of distance and decoration of each booth. As a result, the moment visitors stood in front of a booth, they could naturally receive the message directed only to that location, creating an experience where they could quietly take home the lingering memory of the exhibition.
■ Exhibition Overview
'Ensemble Stars!!' 10th Anniversary Exhibition 'Bright me up!!'
Period: March 19, 2026 (Thu) - March 31, 2026 (Tue)
Venue: Sunshine City Exhibition Halls B, C, D (Toshima-ku, Tokyo)
Admission Ticket: 2,800 yen (tax included) / Admission Ticket with Goods A & B: 3,300 yen each (tax included)
* All designated entry time system
Official Website: https://ensemble-stars.jp/10th_exhibition/
Under the mission of 'evolving communication through the power of technology,' SoVeC Inc. creates new customer experiences and provides solutions in the digital communication domain.