“Designing Sleep with Fragrance.” Wellness Brand Sott to Hold POP UP at Fujisaki Department Store, Proposing a “Rejuvenating Night Routine Experience”

Sott Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture; Representative Director: Mai Takahashi; hereinafter “Sott”), a wellness care product company that supports the moments before sleep through fragrance, will hold a limited-time pop-up event at Fujisaki Department Store. At this event, Sott will propose a “night routine experience” that prepares one for sleep through fragrance products based on natural ingredients utilizing Tohoku-grown hops. Simultaneously, through its first joint exhibition with the fermented skincare brand “1684 AZUMAMINE,” it will deliver a time to rejuvenate the mind and body through the respective approaches of “fragrance” and “fermentation.” 【"Sott’" × "1684 AZUMAMINE" POP UP】 Event Period: May 14 (Thu) – May 20 (Wed), 2025 Hours: 10:00 – 19:00 (Closes at 17:00 on May 20, the final day) Location: Fujisaki Department Store Main Building 2F, Beauty Goods Section (3-2-17 Ichibancho, Aoba-ku, Sendai City, Miyagi Prefecture 980-8652) 【Content】 ・Sott’: Sales of pillow mist and bath powder / Pre-release craft tea tasting event ・1684 AZUMAMINE: Sales of sake lees lotion and sake lees soap / Tester experience About Sott Sott operates under the concept of providing “a moment of pause in busy daily life,” offering fragrance products utilizing Tohoku-grown hops. It is estimated that the economic loss in Japan due to sleep deprivation and sleep debt amounts to approximately 15 trillion yen annually (*), which has become an unignorable social issue. Focusing on “sleep,” which tends to be put off in a daily life constantly chasing tasks, Sott proposes fragrance as a switch to consciously reclaim “relaxing time” during the period leading up to sleep. Instead of asserting itself strongly like perfume, the gentle fragrance that naturally blends into space and body deepens breathing and gradually unwinds. By creating a “rejuvenating flow” within the night routine from bathing to bedtime, Sott delivers an experience that re-evaluates the quality of sleep itself. (*Source: RAND Europe (2016) Why Sleep matters - the economic costs of insufficient sleep) Pick up items ■Pillow Mist (DEEP Earthy / CALM Woody) 30ml ¥5,830 (tax included) Designed with the desire to capture the very breath of nature in its scent, all ingredients, including the base ethanol, are naturally derived. By lightly spraying on pillows and sheets at the end of the day, it quietly switches you into the time leading to sleep. ■Bath powder 50g ¥550 (tax included) The classical scent reminiscent of aged earth and the smooth feel of the water gently envelop the body. Additionally, the carbonation, which expands blood vessels, gently warms the entire body, and the warmth continues even after bathing. ■Various Gift Sets For Mother's Day or as a gift for loved ones, we also offer gifts that give the “time to rejuvenate” rather than just “things.” ・Pillow Mist + 5 Bath Powder Sachets Gift Box ¥8,800 (tax included) ・5 Bath Powder Sachets Gift Box ¥3,300 (tax included) ・5 Bath Powder Sachets Pouch Set ¥2,750 (tax included) Furthermore, at this pop-up, we will hold a tasting event for our new craft tea, which is yet to be released. This will be an opportunity to experience the continuous night routine of “scenting, drinking, and rejuvenating” with all five senses. About 1684 AZUMAMINE “1684 AZUMAMINE” is a fermented skincare brand by 1684 Co., Ltd. It reinterprets sake lees from “Azumamine Shuzo” (founded in 1684, the oldest sake brewery in Iwate Prefecture), a pure rice sake specialty brewery in Shiwa Town, Iwate Prefecture, as a fermented ingredient, proposing a new lifestyle that enjoys sake culture in daily life. 1684 AZUMAMINE Sake Lees Lotion received the 2025 Good Design Award. In this first collaborative event, we propose an “experience of rejuvenating both externally and internally” through different approaches: fragrance (Sott) and fermentation (1684 AZUMAMINE). Company Overview Company Name: Sott Co., Ltd. Representative: Mai Takahashi, Representative Director Head Office: 15-6 Nishishimodai-cho, Morioka City, Iwate Prefecture 020-0065 Official Website (Online Shop): https://sott.jp/ Instagram: https://www.instagram.com/sott.jp/ LINE Official Account: https://lin.ee/UwaI40T Inquiries: info@sott.jp (Contact: Takahashi)