Soseikai General Hospital to Introduce New Logo from April 1, 2026

Soseikai General Hospital (Main Hospital: Fushimi-ku, Kyoto City; Chairman: Nagaaki Tsuda) announces the renewal of its logo and the redefinition of its brand identity, effective April 1, 2026.

This renewal is not a mere design change, but an initiative to systematize the philosophy, spirit, and mission that our hospital has continuously upheld in facing community healthcare since its establishment in 1952, and to carry them forward into the future.

Background of the Logo Renewal Our hospital has always provided medical care that stays close to patients and their families, rooted in "compassion."

In recent years, as we continue to strengthen our systems and evolve through the appointment of new doctors and the introduction of medical technologies, we have re-examined the question: "What do we value, and where are we heading?"

In this process, we verbalized our philosophy, mission, and spirit once again, organizing them as our brand identity. The renewal of the logo mark serves as a symbol representing this.

Symbol Mark Concept The symbol mark embodies Soseikai's will to remain rooted in the community, serving as a path to healing for patients and a guidepost for the evolution of medical care extending to the next generation. Since 1952 in Fushimi, Soseikai has continuously faced numerous patients and their families with "compassion," challenging itself in treatment and healing. By proactively incorporating new doctors and various advanced technologies, we continue to evolve even today.

Such initiatives and our sincere attitude toward patients will lead to the evolution of medical care in Japan. We expressed our desire to continue being like a "compass" that guides people to new places through this design.

Brand Identity (Excerpt) By continuing to sincerely face each and every life, we will create the medical care of the future. We deeply listen to the voices of patients, the thoughts of their families, and the wishes of the community—working our hearts and minds to understand the hopes and desires behind them. We believe that this compassionate attitude deeply heals patients' hearts and eventually leads to the cure of their illnesses.

<Purpose> Soseikai General Hospital does not merely face life; it questions the possibilities of medicine itself and continues to challenge them.

Our stance of "valuing the patient" is our unwavering foundation, inherited from the previous chairman. Without becoming complacent with the status quo, we constantly envision the future, believing in and encouraging our colleagues. We will spare no necessary investment to deliver the best medical care to our patients and the community—continuing to challenge without fear of change, and realizing a society where everyone can envision a bright future is our very mission.

<Brand Spirit> 1. Courage to empathize: Stay close to the pain and anxiety of patients, and accept their feelings head-on. 2. Intelligence to challenge: Greedily pursue science and technology, and boldly continue to renew the common sense of medicine. 3. Responsibility to connect to the future: Inherit the learnings gained from necessary investments and from believing in and encouraging colleagues to the next generation. 4. Unwavering trust: Aim to be a place of true comfort and reliance for patients and the community.

Future Developments The new logo and brand identity will be gradually rolled out across various media inside and outside the hospital (signs, printed materials, website, etc.).

Furthermore, we will strengthen initiatives for each employee to embody our philosophy, aiming to further enhance our value as a medical institution trusted by the community.

Hospital Overview Since opening Soseikai General Hospital in 1952, we have been operating a hospital, geriatric health care facilities, and nursing care business offices (visiting nursing, visiting rehabilitation, day care, etc.) to provide medical and nursing care services rooted in the community for over 70 years in Fushimi-ku, Kyoto City.

Organization Name: Medical Corporation Soseikai, Soseikai General Hospital Representative: Chairman Nagaaki Tsuda Location: 101 Shimotoba Hiroosacho, Fushimi-ku, Kyoto City, Kyoto Prefecture 612-8473 Founded: 1952 Established: 1970 Employees: 873 Business Details: Operation of general hospital / Operation of geriatric health care facility / Operation of home support business offices Permitted Beds: Soseikai General Hospital: 290 beds (176 acute care beds [including 9 HCU and 6 SCU beds] / 54 convalescent rehabilitation beds / 60 medical treatment beds / 40 dialysis beds) Soseikai General Hospital Nursing Care Medical Facility: 60 beds URL: https://www.soseikai.or.jp/

[Contact for inquiries regarding this press release] Medical Corporation Soseikai Soseikai General Hospital, General Affairs Division, Morinishi TEL: 075-621-3101 FAX: 075-612-5790 E-mail: jinjika@soseikai.or.jp