Soseikai General Hospital Introduces New Logo Starting April 1, 2026

Soseikai General Hospital (Main Hospital: Fushimi-ku, Kyoto; Chairman: Nagaaki Tsuda) is pleased to announce that it will renew its logo mark from April 1, 2026, and simultaneously redefine its brand identity. This renewal is not merely a design change, but an effort to systematize the philosophy, spirit, and mission of our hospital, which has continuously faced community medicine since its establishment in 1952, and connect it to the future. ■ Background of Logo Renewal Our hospital has always provided medical care that stands by patients and their families, starting from the origin of 'compassion'. In recent years, while continuing to strengthen and evolve our system through the arrival of new doctors and the introduction of medical technology, we have once again faced the question: 'What do we value and where are we heading?' In that process, we verbalized our philosophy, mission, and spirit once more and organized them as a brand identity. As a symbol of this, we arrived at the renewal of our logo mark. ■ Symbol Mark Concept We have embedded the will of 'Soseikai' into the symbol mark, aiming to be rooted in the community, a path to healing for patients, and a guidepost for the evolution of medicine continuing to the next generation. Since 1952 in Fushimi, 'Soseikai' has continued to challenge treatment and healing, facing many patients and their families with 'compassion'. By actively incorporating new doctors and diverse advanced technologies, we are still evolving today. These efforts and our sincere attitude towards patients lead to the evolution of medicine in Japan. We expressed in the design our desire to continue being like a 'compass' that guides people to new places. ■ Brand Identity (Excerpt) We will create the medical care of the future by continuing to sincerely face each and every life. We listen deeply to the voices of patients, the feelings of families, and the wishes of the community—and work our minds to understand the hopes and wishes behind them. We believe that this compassionate attitude deeply heals the patient's heart and eventually leads to the cure of the illness. Soseikai General Hospital not only faces life but also questions the possibilities of medical care itself and continues to challenge it. Our stance of 'valuing patients' is an unwavering origin inherited from the former chairman. Without being complacent about the status quo, we always imagine the future, and believe in and encourage our colleagues. We will spare no necessary investment to deliver the best medical care to patients and the community. Continuing to challenge without fearing change, and realizing a society where everyone can envision a bright future, is exactly our mission. 1. Courage to Empathize: Stand by the pain and anxiety of patients, and accept their hearts head-on. 2. Intellect to Challenge: Greedily pursue science and technology, and boldly continue to renew medical common sense. 3. Responsibility to the Future: Pass on the learnings gained through necessary investments and believing in and encouraging colleagues to the next generation. 4. Unwavering Trust: Aim to be a comforting haven for patients and the community from the bottom of our hearts. ■ Future Developments This logo and brand identity will be sequentially deployed to various media inside and outside the hospital (signs, printed materials, websites, etc.).