SORAIRO produces experiential spaces, content, and goods at Shabon-yama Soap's first pop-up store, 'Our SHABON Room'
SORAIRO produces Shabon-yama Soap's first pop-up store.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:33
- 🔍 Collected: March 28, 2026 at 21:59 (21h 25m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:36 (412h 37m after Collected)
SORAIRO Co., Ltd. (Location: Kokurakita-ku, Kitakyushu City; Representative Director: Masataka Tsuji; hereinafter "SORAIRO") announced that it has produced the experiential space, content, and goods for an immersive experiential event at "Our SHABON Room," held by Shabon-yama Soap Co., Ltd. (Location: Kitakyushu City, Fukuoka Prefecture; Representative Director: Hayato Morita; hereinafter "Shabon-yama Soap") at Fukuoka PARCO for a limited time from Saturday, March 28, 2026, to Sunday, April 5, 2026. This is part of event promotion, and the concept is a "room" for healing and discovery, allowing visitors to step away from their busy daily lives and focus on their mind and skin.
"Our SHABON Room" is an experiential pop-up shop where visitors can try and purchase products from the "Our SHABON" series, including Shabon-yama Soap's first lotion, "Shabon-yama Suhada Lotion," which went on general sale in March 2026, from the pioneer of additive-free soap, Shabon-yama Soap.
Official Special Page:https://www.shabon.com/popup/
■Background and Concept of Production
The goal of "Our SHABON Room" is to foster empathy and attachment to Shabon-yama Soap and the new skin health care brand among visitors by allowing them to deeply understand the "simple, non-overpowering essential beauty" proposed by "Our SHABON," a skin health care brand that supports healthy skin where its natural power can be exerted, which Shabon-yama Soap has started selling. Based on the concept of a "room," we designed three experiential flow lines within the pop-up store: "immersion," "understanding and experience," and "taking it home to daily life," creating a space that nurtures empathy and fans.
■Details of Experiential Space and Content
At the venue, visitors can step away from their busy daily lives and experience a space of healing and discovery where they can face their mind and skin, naturally encountering and experiencing the brand world of "Our SHABON" and its "simple, non-overpowering essential beauty" through the provided content.
"Room Door" as the entrance to an immersive experience
A "room door" symbolizing the world view of the pop-up is installed. It represents the entrance to a "non-daily space" where visitors can relax their mind and skin, stepping away from their busy daily lives. The clean white and pale blue space beyond the slightly open door gently welcomes visitors, raising expectations with a photogenic entrance that makes them want to share it.
