New TV Commercial Featuring Hiroshi Abe as a Sony Assurance Employee Begins Broadcasting
Sony Assurance will start broadcasting new auto insurance commercials featuring Hiroshi Abe from April 24, 2026. The ads emphasize reliable customer support, with Asuka Saito co-starring in one version.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 21:00
- 🔍 Collected: April 24, 2026 at 12:31
- 🤖 AI Analyzed: April 25, 2026 at 02:23 (13h 51m after Collected)
Sony Assurance Inc. (President and Representative Director: Takayuki Suzuki, Headquarters: Ota-ku, Tokyo, hereinafter "Sony Assurance") announces the nationwide broadcast of a new TV commercial for auto insurance featuring actor Hiroshi Abe, starting sequentially from April 24, 2026.
■ Purpose of CM Production
It was produced with the aim of conveying that customers can entrust us with peace of mind through our auto insurance services aimed at alleviating customer anxiety in the event of an accident or car trouble, and our attitude of being close to the customer.
■ CM Featuring Hiroshi Abe
This is a commercial depicting our company's attitude and services that stay close to customers who feel uneasy due to accidents or troubles, with Mr. Abe appearing as a Sony Assurance employee who thinks earnestly about the customer above all else.
Please also pay attention to Mr. Abe's acting, which is both powerful and human.
"Reliable peace of mind. Sony Assurance" remains the common message of the commercials featuring Mr. Abe.
This time, we produced the "Man Thinking at Lunch" edition and the "Man Speaking Out in a Meeting" edition.
~ Co-starring CM with Hiroshi Abe and Asuka Saito ~
We also produced the "Man Giving Advice in a Parking Lot" edition co-starring Mr. Abe and Ms. Saito, where Ms. Saito played the role of a driver.
Please also pay attention to the interaction between the two regarding sudden car trouble in a parking lot.
■ CM Gallery / Official YouTube Channel Information
The commercials can be viewed in the CM Gallery and are also published on our official YouTube channel. Please take a look.
・CM Gallery: https://www.sonysonpo.co.jp/cm/ccmg000.html
・Official YouTube Channel: https://www.youtube.com/user/sonysonpo
■ Profile of CM Cast ■
Hiroshi Abe
Born in Kanagawa Prefecture
Made his modeling debut while in university.
Graced the cover of the magazine "Men's Non-no" for 3 years and 6 months since its inaugural issue.
Made his movie debut in "Haikara-san ga Toru" upon graduating from university. He became a hot topic playing the main character in the stage play "Atami Murder Case ~Monte Carlo Illusion~" written and directed by Kohei Tsuka.
Subsequently gained massive popularity in a wide range of roles including Taiga dramas "Musashi", "Yoshitsune", "Tenchijin", "What Will You Do, Ieyasu?", dramas "TRICK Series", "Dragon Zakura", "The Man Who Can't Get Married", "Shinzanmono", "Downtown Rocket", and movies "Still Walking", "The Blue Bird", "The Wings of the Kirin", "The Crow's Thumb", "After the Storm", and "The Crimes That Bind".
Won the Best Actor Award at the 36th Japan Academy Film Prize for the movie "Thermae Romae".
In recent years, his accolades include being the first Japanese to win the Star Asia Award at the New York Asian Film Festival (NYAFF) in 2022, the Excellent Supporting Actor Award at the 45th Japan Academy Film Prize ("In the Wake"), the Best Actor Award at the 35th Nikkan Sports Film Awards/Yujiro Ishihara Award ("Tonbi", "Offbeat Cops"), the Excellence in Asian Cinema Award at the 16th Asian Film Awards in 2023, and the Best Supporting Actor Award at the 117th The Television Drama Academy Awards ("VIVANT").
Asuka Saito
Born August 10, 1998
Born in Tokyo
Passed the audition for "Nogizaka46" in 2011 and joined the group as the youngest member of the first generation. Since graduating from the group in May 2023, she has been active as an actor and model.
Her recent major works include NHK Drama 10 "Themis's Uncertain Court" (2026), movie "The Keeper of the Kusunoki" (2026), drama "Lion's Hideout" (2024), drama "[Oshi no Ko]" (Prime Video/2024), and movie "[Oshi no Ko] -The Final Act-" (2024). In 2025, she won the Newcomer Actor Award at the 48th Japan Academy Film Prize.
Instagram (@asuka.3110.official)
■ Purpose of CM Production
It was produced with the aim of conveying that customers can entrust us with peace of mind through our auto insurance services aimed at alleviating customer anxiety in the event of an accident or car trouble, and our attitude of being close to the customer.
■ CM Featuring Hiroshi Abe
This is a commercial depicting our company's attitude and services that stay close to customers who feel uneasy due to accidents or troubles, with Mr. Abe appearing as a Sony Assurance employee who thinks earnestly about the customer above all else.
Please also pay attention to Mr. Abe's acting, which is both powerful and human.
"Reliable peace of mind. Sony Assurance" remains the common message of the commercials featuring Mr. Abe.
This time, we produced the "Man Thinking at Lunch" edition and the "Man Speaking Out in a Meeting" edition.
~ Co-starring CM with Hiroshi Abe and Asuka Saito ~
We also produced the "Man Giving Advice in a Parking Lot" edition co-starring Mr. Abe and Ms. Saito, where Ms. Saito played the role of a driver.
Please also pay attention to the interaction between the two regarding sudden car trouble in a parking lot.
■ CM Gallery / Official YouTube Channel Information
The commercials can be viewed in the CM Gallery and are also published on our official YouTube channel. Please take a look.
・CM Gallery: https://www.sonysonpo.co.jp/cm/ccmg000.html
・Official YouTube Channel: https://www.youtube.com/user/sonysonpo
■ Profile of CM Cast ■
Hiroshi Abe
Born in Kanagawa Prefecture
Made his modeling debut while in university.
Graced the cover of the magazine "Men's Non-no" for 3 years and 6 months since its inaugural issue.
Made his movie debut in "Haikara-san ga Toru" upon graduating from university. He became a hot topic playing the main character in the stage play "Atami Murder Case ~Monte Carlo Illusion~" written and directed by Kohei Tsuka.
Subsequently gained massive popularity in a wide range of roles including Taiga dramas "Musashi", "Yoshitsune", "Tenchijin", "What Will You Do, Ieyasu?", dramas "TRICK Series", "Dragon Zakura", "The Man Who Can't Get Married", "Shinzanmono", "Downtown Rocket", and movies "Still Walking", "The Blue Bird", "The Wings of the Kirin", "The Crow's Thumb", "After the Storm", and "The Crimes That Bind".
Won the Best Actor Award at the 36th Japan Academy Film Prize for the movie "Thermae Romae".
In recent years, his accolades include being the first Japanese to win the Star Asia Award at the New York Asian Film Festival (NYAFF) in 2022, the Excellent Supporting Actor Award at the 45th Japan Academy Film Prize ("In the Wake"), the Best Actor Award at the 35th Nikkan Sports Film Awards/Yujiro Ishihara Award ("Tonbi", "Offbeat Cops"), the Excellence in Asian Cinema Award at the 16th Asian Film Awards in 2023, and the Best Supporting Actor Award at the 117th The Television Drama Academy Awards ("VIVANT").
Asuka Saito
Born August 10, 1998
Born in Tokyo
Passed the audition for "Nogizaka46" in 2011 and joined the group as the youngest member of the first generation. Since graduating from the group in May 2023, she has been active as an actor and model.
Her recent major works include NHK Drama 10 "Themis's Uncertain Court" (2026), movie "The Keeper of the Kusunoki" (2026), drama "Lion's Hideout" (2024), drama "[Oshi no Ko]" (Prime Video/2024), and movie "[Oshi no Ko] -The Final Act-" (2024). In 2025, she won the Newcomer Actor Award at the 48th Japan Academy Film Prize.
Instagram (@asuka.3110.official)