"First Car" and "Driving with Children" Survey 2026 ~The Number 1 difficulty when driving with children is "children making a mess inside the car", etc. (Part 4)~

A survey by Sony Sonpo found that the top concern for parents driving with young children is messiness inside the car, followed by children fussing and needing attention. When children do fuss, parents typically respond by talking to them or providing entertainment like music or videos. Safety and price are the most important factors when choosing a child car seat.
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📋 Article Processing Timeline

  • 📰 Published: April 3, 2026 at 19:30
  • 🔍 Collected: April 3, 2026 at 11:00
  • 🤖 AI Analyzed: April 17, 2026 at 09:07 (334h 7m after Collected)

Sony General Insurance Co., Ltd. (President: Takayuki Suzuki, Headquarters: Ota-ku, Tokyo, hereinafter referred to as "Sony Sonpo") conducted an internet survey from February 20th to February 24th, 2026, for 5 days, targeting men and women aged 18-39 who purchased their first car within the last 3 years. A total of 1,000 valid responses were obtained.

This release is an excerpt from the "Survey on 'First Car' and 'Driving with Children' 2026" announced by Sony Sonpo on March 31st. The full survey can be viewed at the following URL:

https://from.sonysonpo.co.jp/topics/pr/2026/03/20260331.html

*Survey Overview

◆Survey Title: "Survey on 'First Car' and 'Driving with Children'"

◆Target Audience: Internet monitor members of NetAsia Research as the population, men and women aged 18-39 who purchased their first car within the last 3 years (500 men, 500 women)

◆Survey Period: February 20, 2026 - February 24, 2026

◆Survey Method: Internet survey

◆Survey Area: Nationwide

◆Number of Valid Responses: 1,000 samples (1,000 samples extracted from valid responses)

◆Implementing Organization: NetAsia Co., Ltd.

*Usage Conditions

Figures and text within this article may be freely reprinted, provided all the following usage conditions are met. We may request the cessation of publication if we deem it inappropriate.

≪Usage Conditions≫

1. Please clearly state "Sony General Insurance Co., Ltd." as the source of information.

2. When using on a website, please set a link to Sony Sonpo's automobile insurance top page as the source.

https://www.sonysonpo.co.jp/auto/

*Survey Summary

◆Difficulties when driving with children
1st place "children making a mess inside the car", 2nd place "children fussing", "concerned about children's condition"

◆Methods for dealing with fussing children
 1st place "talking to them", 2nd place "playing music the child likes", "showing videos/DVDs"

◆Top 2 points emphasized when choosing a child seat "Safety", "Price"

Of the 341 individuals with preschool-aged children, when asked about difficulties when driving with children, "children making a mess inside the car" (21.7%) was the most common, followed by "children fussing", "concerned about children's condition" (both 19.1%), "diaper changing location/timing" (18.5%), and "child's dislike of car seats" (13.2%).

What difficulties do you have when driving with children?

When asked how they deal with children fussing during a drive, the top responses were: 1st place "talking to them" (28.7%), 2nd place "playing music the child likes", "showing videos/DVDs" (both 22.6%), 4th place "giving them favorite snacks" (21.7%), and 5th place "giving them toys" (20.2%).

How do you deal with children fussing during a drive?

Of the 341 individuals with preschool-aged children, when asked what they emphasized when choosing a child seat, "safety" (27.3%) was the most common. This was followed by "price" (24.0%), "type (revolving/fixed)" and "installation method (seatbelt fixed/ISOFIX)" (both 22.0%), and "manufacturer/brand" (19.1%).

What points do you emphasize when choosing a child seat?

*The full survey results can be viewed below.

https://from.sonysonpo.co.jp/topics/pr/2026/03/20260331.html

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