"My First Car" and "Driving with Children" Survey 2026 ~ Harrier Ranks 1st for Cars "Given Up On Purchasing" as a First Car. What Was the 1st Car Actually Purchased? (Part 2)
Sony Sompo conducted a survey on "My First Car" and "Driving with Children" targeting individuals aged 18-39. The results showed that the N-BOX was the most purchased first car, while the Harrier was the most frequently abandoned purchase.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 11:40 (474h 52m after Collected)
Sony Assurance Inc. (Representative Director and President: Takayuki Suzuki, Headquarters: Ota-ku, Tokyo, hereinafter "Sony Sompo") conducted an internet research survey titled "'My First Car' and 'Driving with Children' Survey" for five days from February 20 to February 24, 2026, targeting men and women aged 18-39 who purchased their first car within the last three years, and obtained 1,000 valid responses.
This release is an excerpt from the "'My First Car' and 'Driving with Children' Survey 2026" announced by Sony Sompo on March 31. The full survey can be viewed at the following URL:
https://from.sonysonpo.co.jp/topics/pr/2026/03/20260331.html
## Survey Overview
◆Survey Title: "My First Car" and "Driving with Children" Survey
◆Survey Target: Based on internet monitor members of NetAsia Research,
500 males and 500 females aged 18-39 who purchased their first car within the last three years.
◆Survey Period: February 20 - February 24, 2026
◆Survey Method: Internet survey
◆Survey Area: Nationwide
◆Valid Responses: 1,000 samples (1,000 samples extracted from valid responses)
◆Implementing Organization: NetAsia Inc.
## Terms of Use
Both diagrams and texts within this article can be freely reprinted, but only if all the following terms of use are met. Please note that if our company deems it inappropriate, we may request a halt to publication.
≪Terms of Use≫
1. Please clearly state "Sony Assurance Inc." as the source of information.
2. When used on a website, please link to Sony Sompo's auto insurance top page as the source.
https://www.sonysonpo.co.jp/auto/
## Survey Summary
### ◆Cars chosen for the first car: 1st "N-BOX", 2nd "Prius", 3rd "Tanto" and "Freed"
1st place for male respondents: "Prius", 1st place for female respondents: "N-BOX"
### ◆Reasons for choosing the first car
1st "Affordable price", 2nd "Just the right size", 3rd "Good exterior design"
For "N-BOX", "Easy to get in and out" was the most common, and for "Prius", "Good fuel economy" was the most common.
### ◆20.9% "Had a car they wanted to buy as their first car but gave up"
Cars given up on purchasing: 1st "Harrier", 2nd "N-BOX" and "Mercedes-Benz"
### ◆13.2% "Gave a nickname to their first car"
Nicknames given include "Akutan", "Senpai", "Hitoko", "Norimaki", etc.
When asked about the actual car names purchased as their first car, 1st place was "N-BOX (Honda)" (40 respondents), 2nd place was "Prius (Toyota)" (30 respondents), 3rd place was "Tanto (Daihatsu)" and "Freed (Honda)" (25 respondents each), and 5th place was "Sienta (Toyota)" and "Lapin (Suzuki)" (24 respondents each).
Compared to last year's survey results (*2), "N-BOX (Honda)" moved from 5th place in 2025...
This release is an excerpt from the "'My First Car' and 'Driving with Children' Survey 2026" announced by Sony Sompo on March 31. The full survey can be viewed at the following URL:
https://from.sonysonpo.co.jp/topics/pr/2026/03/20260331.html
## Survey Overview
◆Survey Title: "My First Car" and "Driving with Children" Survey
◆Survey Target: Based on internet monitor members of NetAsia Research,
500 males and 500 females aged 18-39 who purchased their first car within the last three years.
◆Survey Period: February 20 - February 24, 2026
◆Survey Method: Internet survey
◆Survey Area: Nationwide
◆Valid Responses: 1,000 samples (1,000 samples extracted from valid responses)
◆Implementing Organization: NetAsia Inc.
## Terms of Use
Both diagrams and texts within this article can be freely reprinted, but only if all the following terms of use are met. Please note that if our company deems it inappropriate, we may request a halt to publication.
≪Terms of Use≫
1. Please clearly state "Sony Assurance Inc." as the source of information.
2. When used on a website, please link to Sony Sompo's auto insurance top page as the source.
https://www.sonysonpo.co.jp/auto/
## Survey Summary
### ◆Cars chosen for the first car: 1st "N-BOX", 2nd "Prius", 3rd "Tanto" and "Freed"
1st place for male respondents: "Prius", 1st place for female respondents: "N-BOX"
### ◆Reasons for choosing the first car
1st "Affordable price", 2nd "Just the right size", 3rd "Good exterior design"
For "N-BOX", "Easy to get in and out" was the most common, and for "Prius", "Good fuel economy" was the most common.
### ◆20.9% "Had a car they wanted to buy as their first car but gave up"
Cars given up on purchasing: 1st "Harrier", 2nd "N-BOX" and "Mercedes-Benz"
### ◆13.2% "Gave a nickname to their first car"
Nicknames given include "Akutan", "Senpai", "Hitoko", "Norimaki", etc.
When asked about the actual car names purchased as their first car, 1st place was "N-BOX (Honda)" (40 respondents), 2nd place was "Prius (Toyota)" (30 respondents), 3rd place was "Tanto (Daihatsu)" and "Freed (Honda)" (25 respondents each), and 5th place was "Sienta (Toyota)" and "Lapin (Suzuki)" (24 respondents each).
Compared to last year's survey results (*2), "N-BOX (Honda)" moved from 5th place in 2025...