NURO Renews Team Sponsorship Agreement with Professional Esports Team "REJECT"
Sony Network Communications' communication service brand "NURO" has renewed its team sponsorship agreement with the professional esports team "REJECT." NURO aims to support the development and value enhancement of esports through communication, while also providing rich communication experiences as a Sony Group communication service.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 09:00 (472h 12m after Collected)
Sony Network Communications Inc.'s communication service brand "NURO" has renewed its team sponsorship agreement with REJECT Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Shoya Koyama, hereinafter REJECT), which operates the professional esports team "REJECT." "NURO" will continue to support the development and enhancement of the value of esports from a communication perspective, and as a communication service of the Sony Group, aims to provide rich communication experiences.
Through various internet-centric services, "NURO" has delivered inspiring experiences created by the Sony Group, including games and music, through communication. Among these, the "NURO Hikari" high-speed optical fiber service, a "NURO" brand, has been utilized by many game users who value communication speed and stability since its launch in April 2013. Currently, NURO is strengthening the standardization of its 10-gigabit service, which enables even faster and higher-capacity communication. Furthermore, through the team sponsorship agreement with "REJECT," NURO is earnestly incorporating feedback from professional players and members to strive for further service improvement.
With this contract renewal, the design of "REJECT"'s uniform will be changed.
In esports, communication lines are the lifeline of players, and fast and stable communication leads to improved player performance. "NURO," together with "REJECT," will provide an environment where game players and professional esports fans can play comfortably and create rich experiences and value through the internet. By further demonstrating synergy with various Sony Group companies, NURO aims to connect to even deeper and more passionate emotional experiences.
**"REJECT" x "NURO" Initiatives for Fiscal Year 2025**
Starting in April 2023, "NURO Hikari," one of the "NURO" brands, began a team sponsorship agreement with "REJECT." Since then, under the title "Powered by NURO Hikari," various streaming events have been held, supporting the enthusiastic experiences of players and viewers from a communication standpoint.
At "Tokyo Game Show 2025," held in September 2025, "NURO" collaborated with "REJECT" to exhibit an interactive booth where visitors could experience the excitement of esports. On the stage set up within the "REJECT" booth, a special event titled "Five Gods Assemble in TGS Presented by NURO" was held, featuring "Five Gods of Fighting Games" such as Umehara, Tokido, Haitani, Sako, and Oonuki. This event marked the first reunion of the "Five Gods" in 14 years, featuring talks and exhibition matches.
Through various internet-centric services, "NURO" has delivered inspiring experiences created by the Sony Group, including games and music, through communication. Among these, the "NURO Hikari" high-speed optical fiber service, a "NURO" brand, has been utilized by many game users who value communication speed and stability since its launch in April 2013. Currently, NURO is strengthening the standardization of its 10-gigabit service, which enables even faster and higher-capacity communication. Furthermore, through the team sponsorship agreement with "REJECT," NURO is earnestly incorporating feedback from professional players and members to strive for further service improvement.
With this contract renewal, the design of "REJECT"'s uniform will be changed.
In esports, communication lines are the lifeline of players, and fast and stable communication leads to improved player performance. "NURO," together with "REJECT," will provide an environment where game players and professional esports fans can play comfortably and create rich experiences and value through the internet. By further demonstrating synergy with various Sony Group companies, NURO aims to connect to even deeper and more passionate emotional experiences.
**"REJECT" x "NURO" Initiatives for Fiscal Year 2025**
Starting in April 2023, "NURO Hikari," one of the "NURO" brands, began a team sponsorship agreement with "REJECT." Since then, under the title "Powered by NURO Hikari," various streaming events have been held, supporting the enthusiastic experiences of players and viewers from a communication standpoint.
At "Tokyo Game Show 2025," held in September 2025, "NURO" collaborated with "REJECT" to exhibit an interactive booth where visitors could experience the excitement of esports. On the stage set up within the "REJECT" booth, a special event titled "Five Gods Assemble in TGS Presented by NURO" was held, featuring "Five Gods of Fighting Games" such as Umehara, Tokido, Haitani, Sako, and Oonuki. This event marked the first reunion of the "Five Gods" in 14 years, featuring talks and exhibition matches.