Sony Network Communications Launches 'Data Insight Marketing Solution' to Provide End-to-End Support from Data Collection to Analysis and Execution
Sony Network Communications launched an end-to-end data marketing solution on March 30, utilizing Sony's AI to help companies build CDP, analyze customer insights, and execute strategies in a cookie-less era.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:10
- 🔍 Collected: March 30, 2026 at 22:56 (2h 45m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 05:51 (582h 55m after Collected)
Sony Network Communications Inc. will launch the "Data Insight Marketing Solution" on March 30, providing end-to-end support for corporate data marketing.
This solution offers vertically integrated, hands-on support for corporate marketing activities, ranging from data collection and infrastructure building to analysis using Sony Group's AI, and data-backed consulting and execution of strategies.
With this, companies can build an environment where data is not treated simply as numbers, but used to grasp the intentions and emotions of individual customers, allowing for the design of consistent customer experiences across multiple channels.
[Background of Provision]
As momentum for privacy protection grows and regulations on third-party cookies advance, companies are required to have the "ability to directly understand customers" through their own touchpoints, without relying on external data. Providing personalized experiences that meet individual needs based on high-quality first-party data is essential in next-generation marketing.
On the other hand, there are many issues regarding data utilization within companies, such as data being siloed by department or channel, data merely being accumulated without beneficial analysis, and marketing measures failing to design consistent experiences, resulting in only short-term outcomes.
This service integrates data scattered throughout the company, uses Sony Group's AI technology to decipher the customer insights behind the data, and supports the execution of strategies that resonate with customers' hearts.
[Service Details]
1. Data: Development and Construction of Data Infrastructure
- Clarify data evaluation criteria and conduct data assessments to confirm validity.
- Organize and redefine collected data into a usable state.
- Build a Customer Data Platform (CDP) that can collect, aggregate, and centrally manage decentralized data.
2. Insight: Multifaceted Analysis using AI
- Build a BI dashboard that visualizes data for intuitive understanding.
- Extract and determine customer insights using Sony Group's unique data analysis logic, including data analysis using the AI predictive analysis tool "Prediction One" and multifaceted analysis focusing on consumer sensitivities and values using the sensitivity AI "SENZAI" (*1).
- Provide human resource development solutions to strengthen AI/data literacy.
3. Action: Consulting and Execution Support for Data-Driven Strategies
- Design cross-channel customer experiences based on data analysis results of extracted customer preferences and emotions.
- Plan and deliver advertisements at optimal timing tailored to the customer's preferences and state.
- Propose content and promotions utilizing advanced technologies such as XR.
This service can be introduced starting from a small amount by narrowing down to the necessary functions according to the company's challenges and phases. It is characterized by the ability to start with highly effective measures without assuming large-scale system investment, as well as providing neutral consulting that does not depend on specific tool vendors.
(*1) "SENZAI" is an AI consumer sensitivity analysis service provided by SMN Corporation, a group company. It can analyze sensitivities such as consumer values and preferences for brands and products, and can be used to formulate communication strategies for SNS, videos, and advertisements.
This solution offers vertically integrated, hands-on support for corporate marketing activities, ranging from data collection and infrastructure building to analysis using Sony Group's AI, and data-backed consulting and execution of strategies.
With this, companies can build an environment where data is not treated simply as numbers, but used to grasp the intentions and emotions of individual customers, allowing for the design of consistent customer experiences across multiple channels.
[Background of Provision]
As momentum for privacy protection grows and regulations on third-party cookies advance, companies are required to have the "ability to directly understand customers" through their own touchpoints, without relying on external data. Providing personalized experiences that meet individual needs based on high-quality first-party data is essential in next-generation marketing.
On the other hand, there are many issues regarding data utilization within companies, such as data being siloed by department or channel, data merely being accumulated without beneficial analysis, and marketing measures failing to design consistent experiences, resulting in only short-term outcomes.
This service integrates data scattered throughout the company, uses Sony Group's AI technology to decipher the customer insights behind the data, and supports the execution of strategies that resonate with customers' hearts.
[Service Details]
1. Data: Development and Construction of Data Infrastructure
- Clarify data evaluation criteria and conduct data assessments to confirm validity.
- Organize and redefine collected data into a usable state.
- Build a Customer Data Platform (CDP) that can collect, aggregate, and centrally manage decentralized data.
2. Insight: Multifaceted Analysis using AI
- Build a BI dashboard that visualizes data for intuitive understanding.
- Extract and determine customer insights using Sony Group's unique data analysis logic, including data analysis using the AI predictive analysis tool "Prediction One" and multifaceted analysis focusing on consumer sensitivities and values using the sensitivity AI "SENZAI" (*1).
- Provide human resource development solutions to strengthen AI/data literacy.
3. Action: Consulting and Execution Support for Data-Driven Strategies
- Design cross-channel customer experiences based on data analysis results of extracted customer preferences and emotions.
- Plan and deliver advertisements at optimal timing tailored to the customer's preferences and state.
- Propose content and promotions utilizing advanced technologies such as XR.
This service can be introduced starting from a small amount by narrowing down to the necessary functions according to the company's challenges and phases. It is characterized by the ability to start with highly effective measures without assuming large-scale system investment, as well as providing neutral consulting that does not depend on specific tool vendors.
(*1) "SENZAI" is an AI consumer sensitivity analysis service provided by SMN Corporation, a group company. It can analyze sensitivities such as consumer values and preferences for brands and products, and can be used to formulate communication strategies for SNS, videos, and advertisements.