NURO Offers 'Super-Giant' 3D Chanmina AR Experience at 'CENTRAL', Realistically Recreated Using Sony Group's Proprietary Technology

Sony Network Communications Inc. (hereinafter "the Company"), provider of the network service brand "NURO," will host a 3D experiential booth utilizing Sony Group's technology at the "CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026" (hereinafter "CENTRAL"), an urban music festival held in Yokohama from April 3 to April 5, 2026. Through a collaboration with artist Chanmina, who appears in the "NURO" commercial series, a giant 3D Chanmina will appear at K-Arena Yokohama, alongside content that allows visitors to experience the fusion of music festivals and technology. "NURO" has served as an official sponsor of "CENTRAL" for two consecutive years since 2025, providing network lines and supporting communication environments across four venues in the Yokohama Minato Mirai district and for various online broadcasts. Additionally, in partnership with the YouTube channel "THE FIRST TAKE," the festival will be exclusively live-streamed worldwide as "CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 / THE FIRST TAKE Powered by NURO." At the special booth in K-Arena Yokohama, "NURO" will offer two experiential contents using XR technology and a "3D Chanmina" recreated with 3D Gaussian Splatting (3DGS), a cutting-edge technology that pursues overwhelming realism. 1. AR Experience: 'Super-Giant' 3D Chanmina Appears! A giant 3D Chanmina will appear in immersive AR at K-Arena Yokohama. By holding their smartphones up through the "XR CHANNEL" app, visitors can enjoy an augmented reality experience where a 3D Chanmina appears in the real space. The production features a 3D Chanmina greeting "CENTRAL" attendees at K-Arena Yokohama with a finger heart. 2. Naked-Eye 3D Experience: Meet the 'Super-Real' Chanmina! A photorealistic 3D Chanmina will emerge on a large display installed within the "NURO" booth, providing the surprise of as if she were actually there. Thanks to Sony Group's technology, visitors can enjoy three-dimensional images on a standard display without the need for devices like VR goggles. Furthermore, "NURO" will present a limited quantity of "Don't Stop the Excitement." pop-up cards to booth visitors, allowing them to enjoy a 3D sensation in their own hands. Additionally, a large visual display spanning approximately 30 meters, decorated with the world of the "NURO" commercial series, will be posted on the path leading to the special venue at Yokohama Red Brick Warehouse Park. Please enjoy the message from "NURO" to "CENTRAL" attendees. This year, the internet connection service "So-net," also provided by the Company, will sponsor "CENTRAL" and host a booth at the K-Arena Yokohama special venue. The booth will feature the "Nogizaka46 x So-net Exhibition," displaying costumes worn by five members of Nogizaka46 who appear in "So-net" commercials: Sakura Endo, Haruka Kaki, Teresa Ikeda, Nagi Inoue, and Sakura Kawasaki. 1,000 visitors to the "So-net" booth will be selected by lottery to receive original Nogizaka46 stickers. "NURO," together with "So-net," will continue to provide various entertainment experiences including music, anime, and games...