Sony Bank Releases New Web Commercial 'Memories of an Account' Featuring Sawa Suzuki and Nana Oda
Sony Bank will release a new web commercial on March 31, 2026, highlighting the emotional journey of parents opening accounts for their children.
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- 📰 Published: March 31, 2026 at 20:00
Sony Bank Co., Ltd. (President: Keiji Minami; Headquarters: Chiyoda-ku, Tokyo; hereinafter 'Sony Bank') will release a new web commercial titled 'Memories of an Account' on March 31, 2026 (Tuesday). The commercial features actors Sawa Suzuki and Nana Oda, warmly depicting the 'thoughts' behind opening an account for a child, wishing for their growth as it is passed down from mother to child.
The commercial's tie-up song is 'Seikatsu' (Life), a new track by the four-piece rock band yutori. This song was released on March 4, 2026 (Wednesday) as part of their mini-album 'Kokoro no Binetsu' (Fever of the Heart).
In the 'Memories of an Account' commercial, the story begins when the protagonist visits her parents' home with her newborn daughter. After leaving her daughter with her mother, she goes to her old room and picks up a book from the bookshelf, discovering an old bankbook hidden inside. The bankbook contains notes written by her mother over many years, such as 'Nana's Birth: Birth Weight Deposit,' 'First time raising a child. Mom will do her best,' and 'No matter where you are or what you do, Mom is always on your side.' These notes bring back memories of her childhood with her mother.
Through the image of her mother, who saved money diligently for her future despite occasional conflicts, the protagonist decides to take a new step as a parent. Sending a silent look of gratitude to her mother, she opens an account at Sony Bank for her own daughter's future. The commercial carefully portrays the ease of opening an account online and the peace of mind that comes with choosing it as a first step toward asset building.
Sony Bank will continue to support all families watching over their children's growth as a 'financial option that connects to the future' for the family.
The commercial's tie-up song is 'Seikatsu' (Life), a new track by the four-piece rock band yutori. This song was released on March 4, 2026 (Wednesday) as part of their mini-album 'Kokoro no Binetsu' (Fever of the Heart).
In the 'Memories of an Account' commercial, the story begins when the protagonist visits her parents' home with her newborn daughter. After leaving her daughter with her mother, she goes to her old room and picks up a book from the bookshelf, discovering an old bankbook hidden inside. The bankbook contains notes written by her mother over many years, such as 'Nana's Birth: Birth Weight Deposit,' 'First time raising a child. Mom will do her best,' and 'No matter where you are or what you do, Mom is always on your side.' These notes bring back memories of her childhood with her mother.
Through the image of her mother, who saved money diligently for her future despite occasional conflicts, the protagonist decides to take a new step as a parent. Sending a silent look of gratitude to her mother, she opens an account at Sony Bank for her own daughter's future. The commercial carefully portrays the ease of opening an account online and the peace of mind that comes with choosing it as a first step toward asset building.
Sony Bank will continue to support all families watching over their children's growth as a 'financial option that connects to the future' for the family.
FAQ
What is Sony Bank's family service?
It is a service offering preferential programs based on total family balance, free domestic transfers between family members, and family debit cards for those 12 and older.
What is the 'Birth Weight Deposit'?
It is a unique deposit service by Sony Bank that allows you to set the deposit amount based on your child's birth weight to keep a record of their birth.
Where can I watch the new commercial?
It is scheduled to be released on platforms such as ABEMA, TVer, and YouTube starting March 31, 2026.