Sonton Foods Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Shinichiro Ishikawa; hereinafter "Sonton"), which manufactures and sells paper cup jams and creams under the "Family Cup" brand, celebrated its 65th anniversary in October 2025. To commemorate this, we are implementing a collaboration project with Sanrio Co., Ltd.'s "Pompompurin," which is celebrating its 30th anniversary this year.
Limited Quantity! "Family Cup Melting Custard Cream" x "Pompompurin" Collaboration Package Released
"Family Cup," launched in 1960, celebrated its 65th anniversary in October 2025. To commemorate this, a limited-edition package featuring "Pompompurin," which is celebrating its 30th anniversary this year, has been released for "Family Cup Melting Custard Cream."
The collaboration package comes in a total of three design patterns. Pompompurin is designed wearing a hat and spoon matching Sonton's mascot "Ton-chan," and Pompompurin's friends from Team Pompompurin are also cutely depicted holding Family Cups. Please pick them up and enjoy them.
<Collaboration Package Designs>
Collaboration packages come in a total of 3 patterns (Lid: 3 patterns, Container: 1 pattern)
<Collaboration Package Overview> Release period: Currently on sale (limited quantity, ends when stock runs out) Sales locations: Supermarkets and drugstores nationwide, etc. *Please note that some stores may not carry the collaboration package.
Win Original Pompompurin Goods! "Family Cup 65th Anniversary Thank You Campaign"
To commemorate the 65th anniversary of Family Cup's launch, we will be holding a campaign titled "Family Cup 65th Anniversary Thank You Campaign."
By purchasing Family Cup and registering a receipt image on the campaign website, a total of 65 lucky winners will receive original "Family Cup" x "Pompompurin" goods that can only be obtained here.
*Photos are for illustrative purposes. *Example of prizes.
<Campaign Overview> ●Campaign name: Family Cup 65th Anniversary Thank You Campaign ●Campaign website: https://familycup65th-cp.campar.jp ●Campaign period: April 1, 2026 (Wed) - April 30, 2026 (Thu) 23:59 ●Eligible products: All 8 types of Family Cup (Strawberry Jam with Pulp, Blueberry Jam with Chunks, Marmalade with Zesty Peel, Crunchy Apple Jam, Rich Peanut Cream, Aromatic Chocolate Cream, Melting Custard Cream, Fragrant Black Sesame Cream) *Both regular and collaboration packages are eligible. ●Prizes and number of winners: (5-item purchase course) Original design BRUNO Compact Hot Plate (flat plate only)…5 winners (3-item purchase course) Original design Lunch Set (lunch box/cooler bag)…10 winners (1-item purchase course) Original design Digital Gift (Digico) 1,000 yen…50 winners ●How to apply: ①Purchase eligible products during the receipt validity period ②Take a photo of the purchase receipt ③Upload the photographed receipt to the campaign website and enter the necessary information ●Receipt validity period: April 1, 2026 (Wed) - April 30, 2026 (Thu) ●Inquiries: Family Cup 65th Anniversary Thank You Campaign Office (Email address) familycup65th-cp@campar.jp (Opening period) April 1, 2026 (Wed) - May 29, 2026 (Fri) (Operating hours) 10:00-17:00 (*Excluding Saturdays, Sundays, and national holidays *Emails are received 24 hours a day, including Saturdays, Sundays, and national holidays) *Please note that due to unavoidable circumstances, this campaign may be canceled or terminated without prior notice, and the content and specifications of prizes may change. Thank you for your understanding.
"Family Cup" x "Pompompurin" Collaboration Movie Now Exclusively Released
To commemorate the collaboration project between "Family Cup," celebrating its 65th anniversary, and "Pompompurin," celebrating its 30th anniversary, a collaboration movie is now being released. You can watch Pompompurin cutely making Family Cup Melting Custard Cream. Please check it out.
<Collaboration Movie Overview> URL: https://youtube.com/shorts/sa4nMhUs0Is
Release period: April 1, 2026 (Wed) - April 30, 2026 (Thu)
<Pompompurin Profile>
A golden retriever boy whose trademark is a dark brown beret. He's laid-back, his favorite word is "going out," and his least favorite word is "staying home." His hobby is collecting shoes.
With 2026 as his 30th anniversary year, Pompompurin will deliver healing that makes you chuckle and relax from your busy daily life, with the key message "Don't worry about difficult things, Pompompurin♪."
https://www.sanrio.co.jp/characters/pompompurin/
© 2026 SANRIO CO., LTD. APPROVAL NO. L662930
What is Family Cup?
"Family Cup," launched in 1960, celebrated its 65th anniversary in October 2025. It offers a total of 8 types. Sonton's unique paper cup specification is adopted, with工夫 (ingenuity) to maintain the freshly made taste. It also has features unique to paper cups such as being "light," "unbreakable," and "easy to dispose of." It is a product that is easy for all generations to use.
[Sonton Foods Official Instagram] https://www.instagram.com/sonton.official/ Sonton Foods Official Instagram provides product information and special offers. It's full of fun content such as arrangement recipes and jam art! Please follow us.
We, the Sonton Group, contribute to the health and development of a rich food culture for people worldwide through the power of people and technology.
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- Source: PR TIMES
- Category: News