Sonton Family Cup, Born in 1960, Celebrates 65th Anniversary of Launch! Commemorative Movie Featuring Video Creator Asahi Sasaki and Family Released
Sonton Foods Co., Ltd. is celebrating the 65th anniversary of its "Family Cup" jam and cream product, originally launched in 1960. A commemorative movie featuring video creator Asahi Sasaki and her child has been released to mark the occasion, showcasing the product's place in everyday family life and intergenerational connections. The Family Cup, known for its convenient paper packaging and variety of flavors, has been a beloved staple for mornings since its introduction.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 16, 2026 at 23:21 (373h 5m after Collected)
Sonton Foods Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Shinichiro Ishikawa; hereinafter referred to as Sonton) is pleased to announce that its "Family Cup" jam and cream in paper cups, manufactured and sold by Sonton, celebrated its 65th anniversary of launch in October 2025. To commemorate this milestone, we will release a 65th-anniversary commemorative movie.
■ 'Delicious' and 'Fun.' Continuously delivered across generations [Family Cup]
The 'Family Cup,' jam and cream in paper cups launched in 1960, celebrated its 65th anniversary of launch in October 2025. We will continue to evolve while preserving our commitment, and with Sonton's unique essence, we will be by your side for morning smiles.
Brand Concept
For today's beginnings, 'deliciousness' and 'fun.' Continuously delivered across generations.
■ Video Creator Asahi Sasaki and Family Appear! 65th Anniversary Commemorative Movie Released!
Starting April 1, 2026, we will release the 'Family Cup' 65th-anniversary commemorative movie. Starring video creator Asahi Sasaki and her child. Through seemingly ordinary moments in everyday life captured by this real parent and child, the movie depicts the intergenerational connections woven by Family Cup.
Story
Mother Asahi Sasaki sees her own childhood reflected in her son. This captures a tender moment where she feels, 'Parents and children really are alike.' They are so alike, even down to the tendency to over-apply peanut cream, showing a greedy side. Please pay attention to these charming scenes.
65th Anniversary Commemorative Movie Overview
Release Date: Wednesday, April 1, 2026
Release Location: https://youtu.be/l2hDAwvhJSo
Asahi Sasaki Profile
A leading figure in beauty content creation, she is a mother of one who currently posts a wide range of content including beauty, lifestyle, vlogs, and product reviews. Her unvarnished daily content with her son, in particular, garners support mainly from the parenting generation.
YouTube: https://youtube.com/@sasakiasahi
Instagram: https://www.instagram.com/asahisasaki
■ What is Family Cup
The 'Family Cup,' jam and cream in paper cups launched in 1960, celebrated its 65th anniversary of launch in October 2025. Currently, there are 8 varieties available.
History of Sonton / Origins of Family Cup
Sonton's origins trace back to the Taisho era. Wishing to improve the nutritional status of Japanese people at the time, Christian missionary J.B. Thornton manufactured peanut butter (original spelling). Inspired by his work, the founder, Ikujiro Ishikawa, inherited this mission and began manufacturing in 1942. Later, with the advent of a mass consumer society in the Showa era (1955-1989), the development of new products began with the desire to deliver safe and delicious products to more households. In 1960, 'Family Cup' was born, adopting paper containers that excelled in long-term preservation and safety. It has continued to be loved as a staple for many people's mornings.
Adoption of Sonton's Original Paper Cup Specification
Since 'Family Cup' comes in paper cups, children can safely carry and spread it, and it's easy to scoop and enjoy every last bit deliciously without waste.
By adopting Sonton's original specification paper cup with five layered sheets, the flavor is preserved, and the aroma of the ingredients is maintained. Furthermore, since the container and lid are made of paper, they can be easily discarded after consumption. *Please dispose of according to your local municipality's regulations.
[Family Cup Brand Site]
https://www.sonton.co.jp/family_cup/
[Sonton Foods Official Instagram]
https://www.instagram.com/sonton.official/ Sonton Foods Official Instagram shares product information and special offers. It's packed with fun content like arrangement recipes and jam art! Please follow us.
As the Sonton Group, we contribute to the health of people worldwide and the development of a rich food culture through the power of people and technology.