New standard for dementia countermeasures 'Co-Good' certified as Kanagawa Prefecture's 'ME-BYO BRAND'
SOMPO Well-being's online program 'Co-Good,' designed to prevent cognitive decline, has been certified as Kanagawa Prefecture's 'ME-BYO BRAND' and will be implemented in three local municipalities.
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- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:30
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'Co-Good,' provided by SOMPO Well-being Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yasuhiro Oba; hereinafter 'SOMPO Well-being'), has been certified as a 'ME-BYO BRAND' by Kanagawa Prefecture as a new habit program for preventing cognitive decline.
The 'ME-BYO BRAND' is a certification given by Kanagawa Prefecture to excellent products and services that lead to the visualization and improvement of 'me-byo' (pre-symptomatic disease) in order to promote the improvement of citizens' health and expand the me-byo industry.
Co-Good is scheduled to be implemented in exercise classes for local residents in three municipalities in the prefecture (Ayase City, Yamato City, and Ninomiya Town). It was highly evaluated for its expectation to improve life functions and cognitive me-byo, leading to this certification.
■ Features of 'Co-Good'
- A comprehensive program to improve cognitive functions such as attention and reaction
Co-Good is a unique program that provides a single package of 'exercise, brain training, nutrition, and interaction' in line with national guidelines* for preventing cognitive decline.
* 'Non-pharmacological therapy guidelines for dementia that can be used by healthcare service users and businesses' December 2024
In an empirical study on dementia prevention (TAMBA study) conducted with Kobe University and Kobe Gakuin University, the cognitive function improvement effect of Co-Good was confirmed.
- Can be introduced online to any municipality or region nationwide
Co-Good is basically provided online, realizing the introduction of high-quality programs to local governments, companies, and organizations across the country without geographical restrictions.
- High evaluation from participants
In the program, not only exercise but also interactive communication and the provision of health information have received high praise from participants. In a questionnaire given to trial participants in Chino City, Nagano Prefecture, 100% answered that they 'want to continue' and 'would recommend it to others.'
At the certification certificate award ceremony held on April 8, a 'ME-BYO BRAND' certificate was awarded by Kanagawa Prefecture Governor Yuji Kuroiwa.
The 'ME-BYO BRAND' is a certification given by Kanagawa Prefecture to excellent products and services that lead to the visualization and improvement of 'me-byo' (pre-symptomatic disease) in order to promote the improvement of citizens' health and expand the me-byo industry.
Co-Good is scheduled to be implemented in exercise classes for local residents in three municipalities in the prefecture (Ayase City, Yamato City, and Ninomiya Town). It was highly evaluated for its expectation to improve life functions and cognitive me-byo, leading to this certification.
■ Features of 'Co-Good'
- A comprehensive program to improve cognitive functions such as attention and reaction
Co-Good is a unique program that provides a single package of 'exercise, brain training, nutrition, and interaction' in line with national guidelines* for preventing cognitive decline.
* 'Non-pharmacological therapy guidelines for dementia that can be used by healthcare service users and businesses' December 2024
In an empirical study on dementia prevention (TAMBA study) conducted with Kobe University and Kobe Gakuin University, the cognitive function improvement effect of Co-Good was confirmed.
- Can be introduced online to any municipality or region nationwide
Co-Good is basically provided online, realizing the introduction of high-quality programs to local governments, companies, and organizations across the country without geographical restrictions.
- High evaluation from participants
In the program, not only exercise but also interactive communication and the provision of health information have received high praise from participants. In a questionnaire given to trial participants in Chino City, Nagano Prefecture, 100% answered that they 'want to continue' and 'would recommend it to others.'
At the certification certificate award ceremony held on April 8, a 'ME-BYO BRAND' certificate was awarded by Kanagawa Prefecture Governor Yuji Kuroiwa.