Solvvy Partners with Branding Technology Inc. in the Housing Sector

Solvvy Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Keitaka Adachi; hereinafter "the Company") has commenced a business partnership with Branding Technology Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yuki Kimura; hereinafter "Branding Technology"), a company specializing in providing support for branding and marketing in the housing industry.

Background and Objectives of the Business Partnership

The housing and real estate industry is currently facing intensified competition in the new construction market and challenges in maintaining relationships with existing customers (retention) due to factors such as a declining population, rising material costs, and diversification of customer needs. In this market environment, we are convinced that simultaneously offering "customer acquisition and brand strength enhancement" and "improved customer engagement and enhanced after-sales support" to real estate and housing companies nationwide will lead to increased added value for the entire industry, which has led to this business partnership.

We will combine our "systematization of membership-based businesses and solutions" with Branding Technology's "expertise in support for branding and marketing" to develop mutual customer referrals and joint initiatives. Through this partnership, we will mutually provide the customer bases and expertise held by both companies, aiming to create new value and foster development in the entire housing industry by solving the management challenges faced by real estate companies, house builders, construction companies, and carpentry contractors nationwide.

Key Initiatives Leveraging the Strengths of Both Companies

1. For Real Estate Brokerage Businesses: Offering Warranty Products for Used Homes

We will provide support for "improving customer engagement and enhancing after-sales support" to real estate brokerage businesses supported by Branding Technology, utilizing our unique expertise. In particular, we will promote the proposal of warranty products for used homes.

2. Branding and Marketing Support for House Builders, Construction Companies, and Carpentry Contractors

For house builders, construction companies, and carpentry contractors nationwide that we support and require "customer acquisition support" or "branding enhancement," Branding Technology will provide support from branding to marketing, utilizing its unique expertise.

3. Collaborative Seminar Hosting and Sales Collaboration Promotion

We will promote the joint hosting of seminars and webinars by both companies on themes such as strengthening customer touchpoints for housing businesses and increasing LTV (Lifetime Value), as well as collaboration in sales activities.

Going forward, the Company will continue to support the sustainable growth of client companies through stock business consulting. Furthermore, through this partnership, we will support housing businesses from new customer acquisition to building relationships with existing customers, contributing to the revitalization of the entire housing industry.

About Branding Technology Inc.

Leveraging industry-specific expertise derived from supporting over 3,000 small and medium-sized enterprises, we provide highly reliable execution support that brings "reproducibility to business growth."

Headquarters: 15-13, Minamidai-cho, Shibuya-ku, Tokyo, Teito Shibuya Building 4F/5F

Established: August 2001

Representative: President and CEO Yuki Kimura

Company HP: https://www.branding-t.co.jp/

About Solvvy Inc.

Solvvy Inc. focuses on the assets of its client companies, particularly their customer databases, and develops stock business consulting to enhance their value. Centered around the housing industry, we provide support for systematizing membership-based businesses through the sale and operation of "engagement platforms" that connect client companies and customers, as well as various solutions that contribute to their efficiency, activation, and monetization.

Headquarters: 4-33-4, Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: March 2009

Representative: President and CEO Keitaka Adachi

Company HP: https://solvvy.co.jp