Making Disaster Preparedness a 'Daily Habit'—Marking 15 Years Since the Great Earthquake

The documentary program 'Monozukuri no Chojin-tachi' (Challengers in Manufacturing), which focuses on Japanese manufacturing companies, will air a special feature on disaster preparedness to mark the 15th anniversary of the Great East Japan Earthquake. This project, the second in a series of disaster preparedness features, presents a multi-faceted approach to disaster prevention that integrates businesses, government, and local communities. For this special, the program—usually a 5-minute segment—will be expanded into a 30-minute special edition themed 'Making Disaster Preparedness a Daily Habit.' It focuses on the concept of 'Phase-Free,' which shifts disaster preparation from an 'extraordinary' event to a 'daily' one, and introduces the initiatives of Japanese companies striving to improve social resilience.

The program redefines the fundamental concepts of disaster management—'public assistance, mutual assistance, and self-help'—from a corporate perspective. It uses a documentary style to depict the challenges of companies creating new value through technology and services. The opening segment introduces the 'Disaster Prevention x Technology Public-Private Partnership Platform' promoted by the Cabinet Office. It aims to clearly explain the government's direction for disaster prevention and mitigation, as well as the new 'Phase-Free' approach to viewers. ■ Production Background Japan Technology Solution Co., Ltd., the producer of this program, operates under the purpose: 'Transforming the Earth into Excitement. Discovering social issues and working with challengers to change the world for the better.' Having previously addressed challenges in manufacturing, the company felt it was necessary to shine a light on the 'challengers' addressing the social issue of disaster prevention as the 15th anniversary approaches. While disasters can strike at any time, preparation should be an extension of daily life. Through the stories of companies continuing to take on challenges in the field of disaster prevention, the company hopes to convey the passion of those working to solve social issues. ■ Broadcast Overview 【Nikkei CNBC Special Project】 Disaster Preparedness Special: 'Challengers Supporting Disaster Prevention' Broadcaster: Nikkei CNBC (Sky PerfecTV! 251ch / Nationwide Cable TV) Broadcast Date: March 28, 2026 (Sat) 18:30–19:00 Duration: 30 minutes ■ How to Watch (By Region) 【Nationwide】 ・SKY PerfecTV! Premium: 570ch ・Hikari TV: 877ch 【Tokyo Area】 ・J:COM (Cable TV): 303ch 【Osaka Area】 ・J:COM (Cable TV): 291ch ■ Studio Guests (Titles omitted) ＜Moderator＞ Kuniko Amagi ＜Commentators＞ ・Kunihiro Yamada (Former Vice-Minister of Land, Infrastructure, Transport and Tourism) ・Tokutaro Nakai (Former Vice-Minister of the Environment) ・Kiyoshi Minamigata (Regional Disaster Prevention Producer) The studio discussion will delve into the current state and future of disaster prevention, as well as the roles expected of companies, incorporating government policy perspectives and expert insights. ■ Archive Streaming The program is scheduled to be available on YouTube after the broadcast.