And Digital Changes Name to "SoldOut RISE", Launches Support for Regional Business Growth

And Digital Co., Ltd. (Head Office: Bunkyo-ku, Tokyo, President and CEO: Shohei Tsuda), a consolidated subsidiary of SoldOut Co., Ltd., will change its company name to "SoldOut RISE, Inc." (hereinafter referred to as "SoldOut RISE") effective July 1, 2026, and will officially launch its "Accompanied Business Growth Support" service specifically for regional business owners.

SoldOut RISE is a consolidated subsidiary of SoldOut Co., Ltd., which provides growth support in the digital marketing domain for mid-to-large and small-to-medium enterprises. This business expansion and name change are part of SoldOut's group organizational restructuring (※1).

※1: https://www.soldout.co.jp/news/topic_20260624

We believe that accompanied support, which assists not only in strategy formulation but also in execution, is necessary for the sustainable growth of regional companies. Under the new organizational structure, we will provide strong, one-stop support from strategic conception to implementation and practical execution for key themes faced by regional business owners, such as "sales expansion" and "productivity improvement."

Background of SoldOut RISE's Establishment

In recent years, the environment surrounding regional companies has changed significantly. In addition to population decline and labor shortages, themes required for corporate management, such as responding to digitalization and AI utilization, have become more advanced and complex. However, it is not easy to achieve business growth while addressing these challenges with limited human resources and assets.

The SoldOut Group has supported the growth of over 3,000 mid-to-large and small-to-medium enterprises to date. Through this experience, we have identified the following two common challenges faced by many regional companies:

1 Lack of systems to support business growth

Despite having excellent products and services, companies have not sufficiently developed mechanisms for continuous growth through marketing, DX, or AI utilization.

2 Lack of partners to support execution

As management challenges become more complex, there is a shortage of support partners who can accompany companies not only in strategy formulation but also in the execution phase.

Based on these challenges, SoldOut RISE will provide accompanied business growth support that connects business owners' visions to execution, thereby supporting the sustainable growth of regional companies.

Features of SoldOut RISE

"Business Growth Support" Fusing People and Technology

SoldOut RISE provides business growth support to regional business owners that fuses people and technology. We do not merely offer recommendations; we share passion with business owners and provide accompanied support from strategic conception to execution for sales expansion and productivity improvement. We aim to create 10 billion yen companies from regions by building self-sustaining mechanisms through DX and AI utilization.

1. Comprehensive Support from Conception to Execution

We provide integrated support from strategy formulation to implementation and execution support for management challenges such as sales expansion and productivity improvement. By combining expertise in multiple domains including marketing, DX, and AI utilization, we offer growth support tailored to each company's situation.

2. Building "Technology First" Mechanisms for Self-Sufficiency and Sustainability

For regional companies where securing human resources is a perpetual challenge, we build "management mechanisms independent of individual reliance" that enable self-sufficiency and sustainability through the utilization of DX and AI. We redesign person-dependent operations with technology, simultaneously achieving advanced data-driven decision-making and on-site productivity improvements.

3. "Expert Network" to Solve Management Challenges Arising During Growth to 10 Billion Yen Companies

Management challenges are complex and diverse, extending beyond sales expansion and productivity improvement to include fundraising, organizational strengthening, talent recruitment, and investment in new domains. Leveraging the networks of the Hakuhodo DY Group and our co-creation partner "100-Oku Think Tank," we optimally assign top-tier domestic experts to your projects according to your specific challenges.

Official Name Notation

Japanese Notation: ソウルドアウトライズ株式会社

English Notation: SoldOut RISE, Inc.

New Logo and Tagline

Origin of the Company Name

Our collective aspiration within the SoldOut Group is to foster 10 billion yen companies from regions and strengthen Japan's economy and society. As businesses grow, regions become stronger, and Japan as a whole becomes more prosperous. We decided on the name "SoldOut RISE" with the intention of further fanning the flame we have lit to drive business forward, "creating business growth."

Website URL: https://soldout-rise.co.jp

Comment from President and CEO Shohei Tsuda

Our mission is to "create 10 billion yen companies that represent Japan from the regions." Even as depopulation and diversification of values progress, we want to pass on the culture and individuality nurtured in the regions to the next generation in line with the times. We will grow together with the small and medium-sized enterprises in the regions, which are the growth engines of the Japanese economy, connect to the future together, and build a Japan we can be proud of together. Through the development of regional economies, we will contribute to Japan's sustainable growth.

Overview of SoldOut RISE, Inc.

We offer accompanied business growth support specifically for regional companies, with a strategy to "create 10 billion yen revenue companies from the regions."

Leveraging our expertise in sales expansion through branding and marketing initiatives, and productivity improvement through AI and data utilization, we accompany business owners through their challenges and concerns, from goal setting to implementation. Even after project completion, we establish a state where client companies can continue to grow independently and sustainably through the power of technology utilizing AI and data.

Company Name: SoldOut RISE, Inc.

Head Office: 19F, Kōraku Mori Building, 1-4-14 Kōraku, Bunkyo-ku, Tokyo 112-0004

Representative: Shohei Tsuda, Representative Director

Business Activities: Accompanied business growth support for regional business owners

Company URL: https://soldout-rise.co.jp