It's Trending! What is "#KukiWakamiGal"!?

On April 28th (Tuesday), "Shibuya Gal Day," the "#KukiWakamiGal" campaign, inspired by the stem seaweed commercial aired by Sokan, the No. 1 stem seaweed brand, ranked 4th on Japan's X trends. Sokan created a commercial featuring gals as icons to convey that stem seaweed is recently being eaten by young women and is a positive, guilt-free snack. This commercial is being broadcast on TV in the Kansai region and as a web commercial nationwide. Furthermore, on April 28th (Tuesday), "Shibuya Gal Day," Sokan conducted a stem seaweed sampling event with real gals in Shibuya, the sacred place for gals, which led to the trend. entry. ● CM Title: "Kuki Wakame Gal ~ Classroom Invasion ~" Episode ● TV CM / Web CM Broadcast Start Date: April 13th, 2026 (Monday) ~ ● TV CM Broadcast Area: Kansai (Osaka Prefecture, Hyogo Prefecture, Kyoto Prefecture, Nara Prefecture, Wakayama Prefecture, Shiga Prefecture), parts of Fukui Prefecture and Tokushima Prefecture ● Web CM Broadcast Area: Nationwide Stem seaweed has been gaining increasing support from younger generations of women, primarily those in their 30s and 40s in recent years. However, the image of it being a "plain snack" or "hard to recommend to others" still remains. To change this perception, we have been implementing a promotion featuring extremely positive gals since this spring. We were surprised and overjoyed by the significant response, including this trend. entry. Moving forward, together with the Kuki Wakame Gals, we hope to brightly promote stem seaweed as a 'guilt-free snack for light hunger' (Marketing Department, Tsubakihara) About Sokan Co., Ltd. Representative: Kenichi Itayama, Representative Director and President Location: 4-1 Kobushidai, Yaita City, Tochigi Prefecture TEL 0287-48-3301 FAX 0287-48-3303 Founded: August 1991 (Heisei 3) Capital: 20,000 thousand yen Business: Manufacturing and sales of marine and agricultural processed products Website: https://www.sokan.jp/ Since its founding in 1991, Sokan has consistently challenged itself to create new value, establishing the previously nonexistent category of "ingredient confectionery" based on a customer-first, quality-first approach. They were the first to introduce "stem seaweed" as a snack product and have successively proposed new ways to eat ingredients, such as "seedless dried plums" (softly dried plums with seeds removed) and "dried sweet potatoes" (eaten like confectionery) from agricultural products, continuing to grow as an ingredient confectionery manufacturer.