Achieved 150% lead acquisition compared to target! Case interview released for comprehensive Web marketing support for garden renovation business "ASOBIO".
SOIL Co., Ltd. has released a case interview detailing its comprehensive Web marketing support for the garden renovation business "ASOBIO." The initiative successfully increased lead acquisition by 150% against the target and established an internal PDCA cycle.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:53
- 🔍 Collected: April 27, 2026 at 15:32
- 🤖 AI Analyzed: April 27, 2026 at 15:37 (5 min after Collected)
SOIL Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, Representative Director: Yutaro Akiyama), which provides marketing support committed to sales profit, has released a case interview on its comprehensive Web marketing support for the garden renovation business "ASOBIO" on its website. This support resulted in a 2.5-fold increase in lead acquisition compared to before the initiative, achieved 1.5 times the target, and built a mechanism for internal PDCA (Plan-Do-Check-Act) cycles.
Case Interview URL: https://soilmkt.jp/case/asobio/
■ Background of Case Study Publication
In recent years, for BtoB and niche businesses, "advertising operation outsourcing" alone is often insufficient for business growth. Consequently, there is a growing demand for partners who can consistently handle marketing from overall strategy design to execution and improvement.
On the other hand, many operating companies face challenges such as "lack of internal functions to run marketing PDCA" and "absence of dedicated marketing personnel or difficulty in recruiting and training them." The garden renovation business "ASOBIO," which we supported this time, had similar issues.
This case study demonstrates how an external partner can establish a marketing system and contribute to business growth, even when dedicated marketing personnel are absent.
■ Case Study Highlights
[Challenges]
* No internal function to run marketing PDCA.
* Data aggregation, visualization, analysis, and planning of next actions were highly dependent on individuals.
[SOIL's Main Support Services]
* Building a system for data aggregation, visualization, and analysis.
* Overall management of performance-based advertising (mainly Google Ads, Meta Ads).
* Creative production.
* SEO planning.
* Web marketing direction centered on advertising, SEO, email newsletters, and SNS.
[Results]
* 150% lead acquisition compared to target.
* 250% lead acquisition compared to the same period before the initiative.
■ Reasons SOIL Co., Ltd. is Chosen
① Overwhelming commitment and hands-on support from a business owner's perspective
* All main consultants have experience in advertising operations as well as marketing and business development from the business owner's side.
* The assigned consultant handles everything from daily communication to planning, analysis, and execution end-to-end.
* Can propose overall business optimization, not just partial optimization of advertising.
② High-quality creative production capability
* A system is in place for rapidly producing high-quality advertising creatives.
* Has SNS influencers who can create UGC-style creatives, enabling the production of SNS-like advertising creatives.
③ Problem-solving through technology
* Assigns engineers with deep knowledge in marketing to solve conversion measurement issues and enable mass production of creatives.
* Achieves ad optimization and effect measurement for real data outside the ad management screen.
■ About the Case Interview
Details of this case can be viewed at the URL below.
https://soilmkt.jp/case/asobio/
■ Consultations regarding Web marketing and performance-based advertising
"Marketing activities are not leading to sales profit."
"Outsourced advertising operations are not leading to business results."
"I want to consistently entrust data analysis and planning of next steps."
Business owners with such challenges are welcome to consult SOIL Co., Ltd. at any time.
Inquiry Form: https://soilmkt.jp/#top-contact
■ Company Overview
Company Name: SOIL Co., Ltd.
Representative: Representative Director Yutaro Akiyama
Location: SoloTime Kyoto 212, 255 Kuginukicho, Bukkoji-dori Muromachi-higashi-iru, Shimogyo-ku, Kyoto City, Kyoto Prefecture
Company URL: https://soilmkt.jp/
Case Interview URL: https://soilmkt.jp/case/asobio/
■ Background of Case Study Publication
In recent years, for BtoB and niche businesses, "advertising operation outsourcing" alone is often insufficient for business growth. Consequently, there is a growing demand for partners who can consistently handle marketing from overall strategy design to execution and improvement.
On the other hand, many operating companies face challenges such as "lack of internal functions to run marketing PDCA" and "absence of dedicated marketing personnel or difficulty in recruiting and training them." The garden renovation business "ASOBIO," which we supported this time, had similar issues.
This case study demonstrates how an external partner can establish a marketing system and contribute to business growth, even when dedicated marketing personnel are absent.
■ Case Study Highlights
[Challenges]
* No internal function to run marketing PDCA.
* Data aggregation, visualization, analysis, and planning of next actions were highly dependent on individuals.
[SOIL's Main Support Services]
* Building a system for data aggregation, visualization, and analysis.
* Overall management of performance-based advertising (mainly Google Ads, Meta Ads).
* Creative production.
* SEO planning.
* Web marketing direction centered on advertising, SEO, email newsletters, and SNS.
[Results]
* 150% lead acquisition compared to target.
* 250% lead acquisition compared to the same period before the initiative.
■ Reasons SOIL Co., Ltd. is Chosen
① Overwhelming commitment and hands-on support from a business owner's perspective
* All main consultants have experience in advertising operations as well as marketing and business development from the business owner's side.
* The assigned consultant handles everything from daily communication to planning, analysis, and execution end-to-end.
* Can propose overall business optimization, not just partial optimization of advertising.
② High-quality creative production capability
* A system is in place for rapidly producing high-quality advertising creatives.
* Has SNS influencers who can create UGC-style creatives, enabling the production of SNS-like advertising creatives.
③ Problem-solving through technology
* Assigns engineers with deep knowledge in marketing to solve conversion measurement issues and enable mass production of creatives.
* Achieves ad optimization and effect measurement for real data outside the ad management screen.
■ About the Case Interview
Details of this case can be viewed at the URL below.
https://soilmkt.jp/case/asobio/
■ Consultations regarding Web marketing and performance-based advertising
"Marketing activities are not leading to sales profit."
"Outsourced advertising operations are not leading to business results."
"I want to consistently entrust data analysis and planning of next steps."
Business owners with such challenges are welcome to consult SOIL Co., Ltd. at any time.
Inquiry Form: https://soilmkt.jp/#top-contact
■ Company Overview
Company Name: SOIL Co., Ltd.
Representative: Representative Director Yutaro Akiyama
Location: SoloTime Kyoto 212, 255 Kuginukicho, Bukkoji-dori Muromachi-higashi-iru, Shimogyo-ku, Kyoto City, Kyoto Prefecture
Company URL: https://soilmkt.jp/