Sogo Yokohama Store Presents the 6th 'Umai Mono Taikai' (Delicious Food Festival)

Event Period: Wednesday, July 15, 2026 – Wednesday, July 29, 2026

Venue: 8th Floor Event Hall, Sogo Yokohama Store

First Half: July 15 (Wed) – July 21 (Tue) Second Half: July 23 (Thu) – July 29 (Wed)

Note: Closed all day on Wednesday, July 22 for setup. Closing at 5:00 PM on Tuesday, July 21 and Wednesday, July 29.

Sogo Yokohama Store is proud to present the '6th Umai Mono Taikai'—a summer culinary event perfect for family outings and food lovers alike. Visitors can enjoy freshly prepared live-cooked delicacies, including the debut of Miso Butter Corn Ramen with melt-in-your-mouth chashu, and a trio of premium cheeseburgers with distinct flavors. The sweets section features adorable arch-shaped treats like crispy-yet-chewy rice-flour churros made with rice oil.

For take-home enjoyment, a wide selection of regional specialties is available—perfect as souvenirs or dinner items—such as juicy, meat-filled menchi katsu and other summer favorites from across Japan. From local delicacies to trending gourmet items, guests can embark on a nationwide food journey without leaving the store.

*Images in this release are for illustration only. All prices include tax. Some products may contain non-local ingredients.

Enjoy Freshly Made Gourmet On-Site

First Half – Debut from Hokkaido: Menya Koushaku / Miso Butter Corn Chashu Ramen (1 bowl) ¥1,650 (limited to 100 bowls per day) First Half – Debut from Tokyo: Field, creator of the ultimate burger perfected over 3,000 days / Cheddar, Mozzarella, and Gouda Triple Cheese Burger (1 piece) ¥1,881 (Sogo Yokohama exclusive, live demonstration)

First Half – Debut from Tokyo: Tofuya Ukai / Soy Milk Kitsune Udon with One Aburaage (1 bowl) ¥1,201 First Half – Debut from Osaka: Nishihara Shoten / Yakiniku Kimbap (1 roll) ¥864 (live cooking)

Indulge in Heartwarming Local Sweets

First Half – From Tokyo: Kaki Gori Hyoren / Passionfruit Cheese Shaved Ice (1 serving) ¥2,401 First Half – Debut from Tochigi: KUROBOSHI / Rice-Flour Churros (1 piece) ¥800 each (live cooking)

Throughout – Debut from Gunma: NUTS FACTORY / Caramel Nuts (14 varieties) ¥600 each First Half – From Tokyo: Edo Hisamochi / Kuzu-Kuzu Matcha Affogato (M size, 1 serving) ¥1,301 (live cooking)

Take-Home Gourmet for Dinner & Snacks

Throughout – From Fukui: Wakahiro / Grilled Mackerel Sushi (8 pieces, 1 roll) ¥1,551 First Half – From Tokyo: Kichijoji Sato / Original Round Menchi Katsu (1 piece) ¥350 (live cooking)

First Half – From Hokkaido: Hokkai Kobo / Hokkaido Crab Taste Comparison Bento (1 box) ¥3,510 (live cooking) First Half – From Aichi: Furaibou / Original Chicken Wing Karaage (10 pieces, serves 2) ¥1,404

First Half – Debut from Hokkaido: Minamiya Factory / Overflowing Sweet Corn Croquette (1 piece) ¥432 (live cooking) First Half – From Toyama: Shiroebi Tei / White Shrimp Tempura (approx. 50g, 1 pack) ¥1,080 (live cooking)

Throughout – From Kochi: Kouchi no Sakana-san / Straw-Grilled Bonito Tataki (per 100g, frozen) ¥972 First Half – From Tokyo: Au Bourguignon Tokyo Mita / Location-Style Beef Curry (1 box) ¥1,701

Popular Local Sweets from Across Japan

First Half – From Saitama: Zenshuan Okokuya / Kuzu Bar (frozen, various types, 1 piece) ¥324 each First Half – From Miyazaki: Kuri Kashi no Sato Hinata Rikuan / Kuri Rikyu [Miyabi] (1 piece) ¥4,201

Throughout – From Osaka: Roman Yakiimo Imonosu / Raw Daigaku Imo (180g, 1 box) ¥1,001 Throughout – Debut from Kumamoto: Higoshiya / Ikina Ri Dango (1 piece) ¥292 (live cooking)

The second half of the event runs from Thursday, July 23 to Wednesday, July 29, 2026. *July 29 closes at 5:00 PM.

Delicious soul foods from local favorites like Osaka's '551 HORAI' and Yonezawa beef steak yakiniku bento from Yamagata will also be featured, offering a wide array of gourmet delights.