Sogo Yokohama Store: Peak Season Approaches – Recommended Chu-gen Gifts and Top 10 Bestsellers for 2026

## Gifts That Bring Joy to Recipients and Satisfaction to Buyers – A Wide Range of Useful Options Sogo Yokohama Store has opened its Mid-Year Gift Reception Hall on the 6th floor. In recent years, the tradition of "Chu-gen" (mid-year gifts) has evolved from giving standard, routine items to more personalized gifts tailored to the recipient's tastes and lifestyle. Against this backdrop, and in response to increasingly severe summer heat, this year's campaign centers on the theme of "useful gifts that bring joy to recipients and satisfaction to buyers." The store is offering a wide selection of items that combine satisfaction with practicality. ## Key Highlights for 2026 - A rich selection of high-quality, limited-summer gourmet items that combine seasonal ingredients with the craftsmanship of renowned restaurants and artisans, offering both seasonal charm and a sense of exclusivity. - Gifts designed to combat summer heat, including cool desserts like ice cream, health-conscious beverages, and stamina-boosting meat gifts, providing both "coolness" and "nourishment" for a comfortable summer. - The popular "Special Value for Home Use" lineup, which balances cost-effectiveness and convenience. The range of groceries and ready-to-eat convenience items has been expanded in response to rising prices. - A dedicated "Recommended Gift Selection" corner featuring local Kanagawa specialties, including flavors from Yokohama's Chinatown, Kanagawa craft beers, Yokohama gourmet treats, and cool desserts. *Images in this release are for illustration only. All prices include tax. ## Sogo Yokohama Store: 2026 Mid-Year Gift Campaign Overview ### ■ Mid-Year Gift Reception Hall - Period: Friday, May 29, 2026 – Sunday, July 12, 2026 - Hours: 10:00 AM – 7:00 PM daily; closes at 6:00 PM on the final day - Location: 6th Floor, Sogo Yokohama Store - Number of gift items offered: Approximately 1,600 (combined total from Sogo & Seibu common catalog and Yokohama Store catalog); about 1,000 items displayed in-store ### ■ - Seibu & Sogo Official Online Store "e.Department" - Period: Thursday, May 7, 2026, 10:00 AM – Friday, July 31, 2026, 4:59 PM - URL: https://edepart.sogo-seibu.jp/summergift ## Recommended Items for 2026 (Examples) ### [Sogo & Seibu Common Gifts] ### Seasonal Delicacies Where "Freshness" Meets "Craftsmanship" Focusing on premium ingredients and skilled artisans, the store presents summer gourmet items that highlight the peak flavors of seasonal ingredients. These exclusive gifts combine the best seasonal produce with the expertise of master chefs and the unique limited availability offered by department stores. - **Rinari Japanese Cuisine / Shabu-Shabu Hot Pot with Domestic Conger Eel and Fresh Tofu Skin** – ¥10,800 (includes shipping, frozen) Rinari Japanese Cuisine A luxurious shabu-shabu set featuring domestically sourced conger eel carefully deboned, paired with fragrant raw wheat gluten and melt-in-your-mouth fresh tofu skin. Enjoy the tender texture and deep umami flavor of the eel in a rich broth slowly extracted from Rishiri kelp and eel bones. (Eel broth 500ml × 2, sliced domestic eel 24 pieces, raw wheat gluten and fresh tofu skin × 6 each, special ponzu sauce 180ml, plum sauce 45g, condiments: grated daikon ×, chopped green onion ×1) [Rinari Japanese Cuisine (Arakicho, Shinjuku Ward)] A renowned restaurant celebrated for its award-winning cuisine, led by owner Murata Akihiko, who honed his skills over 13 years at "Nadaman." - **Mutsukari / Matsusaka Beef Hamburgers with Summer Vegetable Japanese-Style Sauce** – ¥10,800 (includes shipping, frozen) Mutsukari Matsusaka beef, prized for its rich aroma and sweet marbling, is coarsely cubed to create a steak-like texture. It pairs perfectly with a refreshing Japanese-style sauce made with seasonal vegetables like bell peppers, zucchini, and eggplant, based on soy sauce and miso. (Matsusaka beef chunky hamburgers [beef from Mie Prefecture] 110g × 4, summer vegetable Japanese-style sauce 50g × 4) [Mutsukari (Ginza, Chuo Ward)] Offers creative Japanese cuisine rooted in Kyoto traditions. Head Chef Akiyama Yoshihisa, who trained at "Kappo Suzuki" and refined his skills at the renowned vegetarian restaurant "Gesshin-kyo," creates beautifully elevated dishes that highlight ingredient quality, served in a lively open-kitchen setting. ### Expanding "Cool" and "Nourishing" Gifts to Beat the Summer Heat The selection of beverage gifts and cool desserts has been expanded to meet summer demand. Alongside visually refreshing ice creams and jellies, the store offers specialty iced coffee to combat summer fatigue, probiotic drinks for health management, and meat gifts recommended for stamina—perfect summer items combining refreshment and nourishment. - **Health Probiotic Gift Set** – ¥5,400 PLUS Calpis Immune Support (Functional Food Notification No.: J313) and PLUS Calpis Sleep Gut Care (Functional Food Notification No.: I1375), 190g × 16 each - **Kobe Beef Roast Beef** – ¥16,200 (includes shipping, frozen) (Kobe beef roast beef 380g, roast beef sauce 110g) - **Yamanashi Il Cielo Sole Shingen-style Fresh Gelato Assortment** – ¥5,400 (includes shipping, frozen) (Milk 90ml × 4, Kyoho grape and white peach 90ml × 2 each, Dobocena 40ml × 2) ### Gotsuobin's Carefully Selected Summer Treats Bringing the bounty of pristine seas and fertile lands—"Gotsuobin" delivers the delicious flavors of hometowns with a summer twist. Two cool sets featuring the refined sweetness and fragrance of Ishigaki Island-grown pineapples Enjoy sweet pineapples grown on Ishigaki Island in Okinawa. The sets include a taste comparison of flash-frozen pineapple with a sherbet-like texture and rich gelato. The parfait evokes the blue sea and sky with herbs, enhanced with mango and passion fruit for a vibrant flavor. - **① Painu (Painu) Okinawa Ishigaki Island Frozen Pineapple & Gelato Set** – ¥6,480 (includes shipping, frozen) - **② Painu (Painu) Okinawa Ishigaki Island Frozen Pineapple 3-Way Taste Comparison Set** – ¥5,400 (includes shipping, frozen) ### "Special Value for Home Use" Focuses on Practicality and Convenience Amid ongoing price increases, the store offers practical and affordable items essential for summer meals, including noodles and coffee. Also available are ready-to-eat convenience items popular with older customers and those valuing time efficiency, such as portioned rice toppings and microwaveable side dishes. - **Sanmen Somen, Ungraded (with resealable storage bag)** – ¥3,186 (Sanmen hand-stretched somen, ungraded, 800g [50g × 16 bundles] × 3 bags) - **AGF Slightly Luxurious Coffee Shop Special Blend 100 Sticks** – ¥2,981 (2g × 100 sticks) - **3rd Generation Tameikean Supervised Western Food Set** – ¥3,780 (Omelette rice 200g × 2, beef stew 150g × 1, tomato sauce hamburger 160g × 1)