[Seibu Fukui] Ochugen Gift Center Opening

Seibu Fukui Department Store will open its Ochugen gift center on Thursday, June 11.

In recent years, Ochugen gifting has evolved from sending traditional standard products to 'personal gifts' tailored to the recipient's preferences and lifestyle. In addition, given the increasingly severe summer heat, this summer's theme is 'useful items that make you happy to receive and satisfied to buy,' offering a wide range of products that combine practicality and satisfaction.

Specifically, the store is strengthening its lineup of ice cream, beverage, and meat gifts, which are in high demand as heat-relief items. From refreshing ice cream and cold desserts to beverage gifts focused on health management and meat gifts suitable for stamina replenishment, the store aims to provide 'coolness' and 'vitality' for a comfortable summer.

Furthermore, as high-quality summer gourmet gifts that combine seasonal feelings and uniqueness, the store offers a wide variety of items that bring together seasonal ingredients and the techniques of famous restaurants and artisans.

In addition, the 'Special Deals for Home Use' section is expanding its range of grocery and ready-to-eat items, for which demand is increasing due to rising prices. The store proposes a lineup that balances cost-performance and convenience.

■ Overview of Seibu Fukui Ochugen Gift Center
- Period: June 11 (Thu) – July 26 (Sun)
- Location: Seibu Fukui 6th Floor Event Hall (Closes at 5:00 PM on the final day)

■ Items where 'Seasonal' and 'Artisan Techniques' meet
To maximize the flavor of seasonal ingredients, the store is developing summer gourmet foods focusing on 'materials' and 'creators,' proposing high-value gifts that can only be found at a department store.

- Nihon Ryori Suzunari: 国産鱧と生湯葉のしゃぶしゃぶ鍋 (Conger Eel and Fresh Yuba Shabu-Shabu): 10,800 yen
A luxurious shabu-shabu set combining carefully de-boned domestic conger eel with flavorful raw wheat gluten (nama-fu) and meltingly sweet fresh yuba (tofu skin). This is a dish backed by the solid techniques of chef Akihiko Murata.

- Mutsukari: Matsuzaka Beef Hamburg with Summer Vegetable Japanese Sauce: 10,800 yen
This dish uses roughly diced high-quality Matsuzaka beef to create a steak-like texture. It pairs refreshingly with a soy and miso-based Japanese sauce containing plenty of seasonal vegetables like paprika, zucchini, and eggplant.

■ Expanding 'Cooling' and 'Vitality' gifts to soothe the intense heat
The store is expanding its selection of beverage and cold dessert gifts, which are in high demand during the hot season. Items include the Koshu Fresh Gelato Assortment (5,400 yen) from Il Cursore in Yamanashi and the Fruit Ball Jelly (5,400 yen) from Fumiko Farm in Wakayama.

■ 'Special Deals for Home Use' focuses on practicality and convenience
Amidst rising prices, the store is focusing on categories indispensable for the summer dining table, such as noodles, coffee, and seaweed, offering products that combine practicality and good value. The store is also increasing its selection of ready-to-eat convenience items, such as individual packs of bowl toppings and side dishes that can be easily prepared in the microwave, to support those who prioritize time-performance.