[Sogo & Seibu] Mid-year gifts that bring joy and utility: Focusing on 'cooling' ice cream, 'soothing' beverages, and 'fulfilling' meat for a sweltering summer
Key facts
- [Sogo & Seibu] Mid-year gifts that bring joy and utility: Focusing on 'cooling' ice cream, 'soothing' beverages, and 'fulfilling' meat for a sweltering summer
- Sogo & Seibu has launched its 2026 mid-year gift service, starting online on May 7 and in stores on May 29. The collection emphasizes heat relief, expanding ice cream, beverage, and meat gift selections.
- Source: PR Times
- Date: May 19, 2026
Direct answer
Sogo & Seibu has launched its 2026 mid-year gift service, starting online on May 7 and in stores on May 29. The collection emphasizes heat relief, expanding ice cream, beverage, and meat gift selections.
- Citation
- [Sogo & Seibu] Mid-year gifts that bring joy and utility: Focusing on 'cooling' ice cream, 'soothing' beverages, and 'fulfilling' meat for a sweltering summer (May 19, 2026), PR Times
- Source
- PR Times
- Date
- May 19, 2026
Sogo & Seibu has launched its 2026 mid-year gift service, starting online on May 7 and in stores on May 29. The collection emphasizes heat relief, expanding ice cream, beverage, and meat gift selections.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 23:23
- 🔍 Collected: May 19, 2026 at 15:01
- 🤖 AI Analyzed: May 20, 2026 at 09:02 (18h 0m after Collected)
## Mid-Year Gift Collection
Sogo & Seibu has announced that reservations for 2026 mid-year gifts will begin on May 7 (Thursday) at their official online store, 'e.Depart,' followed by a staggered launch in physical stores, starting with the Sogo Yokohama branch on May 29 (Friday).
In recent years, the culture of mid-year gift-giving has evolved from traditional staples to 'personalized gifts' tailored to the recipient's tastes and lifestyle. Given the increasingly severe summer heat, this year's keyword is 'useful, satisfying, and joy-bringing,' offering a wide range of practical and high-satisfaction products.
In particular, the store has strengthened its lineup of ice cream, beverage, and meat gifts, which see high demand as heat-relief options. From cool desserts to health-conscious beverage sets and stamina-boosting meat gifts, the collection offers both 'coolness' and 'nourishment' to help spend a comfortable summer.
They also feature premium summer-exclusive gourmet options, combining seasonal ingredients with the skills of master chefs and artisans. Furthermore, 'Special Value Items for Home Use' have been expanded to include groceries and quick-to-eat convenience items, meeting the growing demand amid rising prices while balancing cost-performance and convenience.
## Featured Summer Gourmet
- **Japanese Cuisine Suzu-nari: Domestic Hamo and Fresh Yuba Shabu-shabu Pot (10,800 yen)**: A luxurious set featuring carefully prepared hamo (conger eel), fresh fu, and yuba.
- **Mutsukari: Matsusaka Beef Hamburg Steak with Summer Vegetable Japanese-style Sauce (10,800 yen)**: A Japanese-style burger featuring the rich flavor of Matsusaka beef mixed with summer vegetables.
## Cooling and Nourishing Gifts
- **Échiré Glass Gift Set (7,560 yen)**
- **Wakayama Fumiko Farm Fruit Ball Jelly (5,400 yen)**
- **Yamanashi Il Cursore Koshu Raw Gelato Assortment (5,400 yen)**
- **Hokkaido Yotei-zan Famous Water Ice Coffee Assortment (5,400 yen)**
- **Healthy Lactic Acid Bacteria Gift (5,400 yen)**
- **Kobe Beef Roast Beef (16,200 yen)**
Sogo & Seibu has announced that reservations for 2026 mid-year gifts will begin on May 7 (Thursday) at their official online store, 'e.Depart,' followed by a staggered launch in physical stores, starting with the Sogo Yokohama branch on May 29 (Friday).
In recent years, the culture of mid-year gift-giving has evolved from traditional staples to 'personalized gifts' tailored to the recipient's tastes and lifestyle. Given the increasingly severe summer heat, this year's keyword is 'useful, satisfying, and joy-bringing,' offering a wide range of practical and high-satisfaction products.
In particular, the store has strengthened its lineup of ice cream, beverage, and meat gifts, which see high demand as heat-relief options. From cool desserts to health-conscious beverage sets and stamina-boosting meat gifts, the collection offers both 'coolness' and 'nourishment' to help spend a comfortable summer.
They also feature premium summer-exclusive gourmet options, combining seasonal ingredients with the skills of master chefs and artisans. Furthermore, 'Special Value Items for Home Use' have been expanded to include groceries and quick-to-eat convenience items, meeting the growing demand amid rising prices while balancing cost-performance and convenience.
## Featured Summer Gourmet
- **Japanese Cuisine Suzu-nari: Domestic Hamo and Fresh Yuba Shabu-shabu Pot (10,800 yen)**: A luxurious set featuring carefully prepared hamo (conger eel), fresh fu, and yuba.
- **Mutsukari: Matsusaka Beef Hamburg Steak with Summer Vegetable Japanese-style Sauce (10,800 yen)**: A Japanese-style burger featuring the rich flavor of Matsusaka beef mixed with summer vegetables.
## Cooling and Nourishing Gifts
- **Échiré Glass Gift Set (7,560 yen)**
- **Wakayama Fumiko Farm Fruit Ball Jelly (5,400 yen)**
- **Yamanashi Il Cursore Koshu Raw Gelato Assortment (5,400 yen)**
- **Hokkaido Yotei-zan Famous Water Ice Coffee Assortment (5,400 yen)**
- **Healthy Lactic Acid Bacteria Gift (5,400 yen)**
- **Kobe Beef Roast Beef (16,200 yen)**
FAQ
Where can I buy mid-year gifts from Sogo & Seibu?
They are available through the official online store 'e.Depart' and physical stores. Online ordering starts May 7, with physical stores opening sequentially from the Yokohama branch.
What kind of gifts are available for the summer heat?
The collection includes heat-relieving items such as gourmet ice cream, beverage sets (coffee, lactic acid drinks), and stamina-boosting meat gifts.
What is the trend for mid-year gifts?
There is a shift from traditional staples to 'personalized gifts' tailored to the recipient's lifestyle and tastes.