[Sogo Hiroshima Store] Spring Michi-no-Eki Marche
The driving season is here! Sogo Hiroshima will host an event featuring specialty products from 11 'Michi-no-Eki' (roadside stations) across Hiroshima Prefecture. From April 7th to 19th, over 200 items, including fresh produce, popular sweets, and gourmet foods, will be available, showcasing the unique charm of each station. On April 12th, station masters will personally attend to sell their prized goods.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 00:00
- 🔍 Collected: April 4, 2026 at 03:30 (3h 29m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 12:22 (320h 52m after Collected)
At 'Hiroshimarche Etto,' a sales floor dedicated to continuously promoting the good things and experiences of Hiroshima that you might know but not really know, the 'Spring Michi-no-Eki Marche' will be held starting from Tuesday, April 7th. More than 200 specialty products from 11 'Michi-no-Eki' (roadside stations) within Hiroshima Prefecture will be gathered. During the event period, the venue will be filled with the charm of each roadside station, offering fresh vegetables, seasonal fruits, popular sweets, and side dishes for rice.
On Sunday, April 12th, the station masters from each roadside station will visit the store to sell their prized products.
Event Period: Tuesday, April 7th – Sunday, April 19th, 10:00 AM – 7:30 PM *Closes at 5:00 PM on the final day
Venue: Sogo Hiroshima Store 5th Floor, Hiroshimarche Etto
[Roadside Stations]
Sera, Aristo Numakuma, Takano, Mihara Shinmei no Sato, Mitsuya no Sato Akitakata, Takehara, Kita no Sekijuku Akitakata, Yogansu Shirataki, Kohan no Sato Fukutomi, Raimu Togouchi, Crossroad Mitsugi (11 locations, in no particular order)
Michi-no-Eki Takano [Takano-cho, Shobara City]
●Takano Apple Apple Pie (1 piece)...401 yen
The popular apple pie, filled with chunks of Takano apple compote, is coming. You can enjoy the balance of homemade d'amande cream and apple jam, as well as the texture of the crispy pie crust.
[Sale Dates]
Sales start at 2:30 PM on April 7th (Tue), 10th (Fri), 14th (Tue), 17th (Fri)
Michi-no-Eki Mitsuya no Sato Akitakata [Yoshida-cho, Akitakata City]
●Egg Sandwich...551 yen [Limited to 10 packs per day]
●Mitsuya Dango (1 pack with 3 types)...451 yen [Limited to 10 packs per day]
From the luxury bread specialty store 'Bimishikute, Zange.' (Deliciously, I repent.), the 'Egg Sandwich' and the famous 'Mitsuya Dango' from Michi-no-Eki Mitsuya no Sato Akitakata will be sold in limited quantities.
[Sale Dates]
April 7th (Tue), 12th (Sun), 19th (Sun)
Michi-no-Eki Sera [Sera-cho, Sera-gun]
■Available only on April 7th (Tue)
●Strawberries (1 pack)...701 yen [Limited to 10 packs]
●Serappurin (1 piece)...491 yen [Limited to 10 pieces]
We will sell a rich and creamy pudding made luxuriously with only the yolks of 'Fumi-chan's Eggs' from Sera, and bright red strawberries filled with the farmers' passion.
Michi-no-Eki Aristo Numakuma [Numakuma-cho, Fukuyama City]
Herb seedlings from the herb garden (from 220 yen) and gardening supplies will also be for sale.
●Michi-no-Eki Yogansu Shirataki [Yamato-cho, Mihara City]... Frozen wood-fired pizza (frozen, 3 types total), etc.
●Michi-no-Eki Takehara [Honmachi, Takehara City]... Setouchi Lemon Caramel Sand, etc.
●Michi-no-Eki Kita no Sekijuku Akitakata [Midori-cho, Akitakata City]... Yasha Udon (frozen), etc.
●Michi-no-Eki Mihara Shinmei no Sato [Itozaki, Mihara City]... Tako Kamameshi, fruits like sweet summer oranges, etc.
●Michi-no-Eki Kohan no Sato Fukutomi [Fukutomi-cho, Higashihiroshima City]... Egoma (perilla) cake, dressings, etc.
●Michi-no-Eki Raimu Togouchi [Akiota-cho, Yamagata-gun]... Gionbo Persimmon Manju, etc.
●Michi-no-Eki Crossroad Mitsugi [Mitsugi-cho, Onomichi City]... Beni Haruka Yokan, etc.
The Station Masters are coming! A lottery with prizes will also be held
The station master from each roadside station will bring one-day limited items to sell at the store.
■Date & Time: April 12th (Sun) from 10:00 AM until sold out
Sera Burger (Sera), Koppepan (Takehara), Rum-scented Sweet Potato Pie (Crossroad Mitsugi), Wild Vegetables (Takano), Log Bread (Kohan no Sato Fukutomi), and more
*Product contents may be subject to change
A Garapon lottery will be held for customers who make a purchase of 1,000 yen or more (including tax) on a single receipt.
■Date & Time: April 12th (Sun) 10:00 AM – 2:00 PM
*The lottery will end once all prizes are gone
*Prize contents may be subject to change
*Contents may change, and products may be delayed or cancelled.
*All prices listed in this release include tax.
'Hiroshimarche Etto' is a sales floor that introduces the charms of Hiroshima through various events. 'Etto' means 'a lot' in the Hiroshima dialect. With themes of coexistence with the community and lifestyle, we will continue to introduce 'etto' (a lot) of things and experiences related to Hiroshima.
FAQ
What is the 'Spring Michi-no-Eki Marche'?
It's an event at Sogo Hiroshima department store featuring over 200 specialty products from 11 'Michi-no-Eki' (roadside stations) in Hiroshima Prefecture, held from April 7th to 19th.
What kind of products can I buy?
You can buy a variety of products each station is proud of, such as Takano Apple Pie, limited-edition egg sandwiches, fresh vegetables and fruits, and local sweets.
Are there any special events?
On April 12th, the station masters from each roadside station will visit to sell their products directly. There will also be a lottery for customers who spend 1,000 yen or more.