Sogo & Seibu: Cosmetic & Beauty Festival Towards Summer
Sogo & Seibu will host a 'Cosmetic & Beauty Festival' from April 17 to May 6, 2026, at their in-store cosmetic counters and official online site. The event features skin analysis services using devices from brands such as IPSA, FANCL, COSME DECORTÉ, LANCOME, and SK-II. It also promotes lipstick products from brands including KANEBO, Elegance, COSME DECORTÉ, and Albion, with prices ranging from 4,180 yen to 6,600 yen, targeting new professionals and students. A sample gift campaign is available for LINE official account friends.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:02
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 14:14 (2h 43m after Collected)
Sogo & Seibu will offer opportunities to prepare skin for summer and discover makeup tips through their 'Cosmetic & Beauty Festival'.
To attract new customers in addition to existing department store cosmetic users, female merchandisers have designed experiences and opportunities to interact with cosmetics in the beauty department.
Customers can understand their skin condition using technology such as skin analyzers, skin measurement devices, and high-definition cameras from cosmetic brands, leading them to suitable skincare products.
For young beginners of high-end cosmetics, 'lipstick' is presented as a key item that is easy to try and purchase, with accessible promotions.*All images are for illustration purposes, prices include tax.
Cosmetic & Beauty Festival
■Period: April 17 (Fri) - May 6 (Wed/Holiday), 2026
■Venue: Cosmetic counters at each store, Seibu-Sogo official online site 'e.dept'
Seibu: Ikebukuro Main Store, Shibuya Store, Tokorozawa S.C., Higashi-Totsuka S.C., Fukui Store, Akita Store
Sogo: Yokohama Store, Chiba Store, Hiroshima Store, Omiya Store
*Brands, products, and contents may vary by store.
Seibu Ikebukuro Main Store Cosmetics
How technology teaches you to prepare your skin
We propose checking your skin condition before the harsh summer of UV rays and high humidity. You can experience skin analysis at each Sogo & Seibu store.
*Availability may vary by store. You may have to wait during busy times.
For male skincare beginners, visualizing skin condition with numerical data is easy to understand, so feel free to experience it alone or with a partner (Merchandiser).
IPSA 'Ipsa-lizer'
Analyzes skin, facial contours, and condition
IPSA's unique skin analyzer 'Ipsa-lizer' visualizes skincare and recommended makeup. It performs multi-faceted analysis with over 20 measurement items. It offers advice on cosmetics as well as lifestyle, providing total support for beauty and health. Analyzed data is linked between stores and online. Continuous use accumulates data, allowing for more personalized counseling.
FANCL 'Skin Patch'
Collects stratum corneum with tape and analyzes with AI
Collects stratum corneum from the cheek with special tape and analyzes it with unique logic based on elements such as 'stratum corneum shape and size'. It calculates the ability to regulate stratum corneum and retain skin moisture as '7 skin powers'. It provides advice for maintaining beautiful and healthy skin.
COSME DECORTÉ Skin Measurement Device 'Skin Counsel V'
Compares with age average to objectively understand skin condition
Measures with the handheld skin measurement device 'Skin Counsel V' and analyzes skin condition based on skin data accumulated through COSME DECORTÉ's research. It can compare with the age average from accumulated data, and objectively share skin condition with customers. A guide map for foundation color selection is also displayed according to the measurement results, which can be used for base makeup color selection.
LANCOME High-definition Camera 'Youth Finder'
Graphs your skin's strengths and weaknesses
Scans 4 areas of the face with the pen-type high-definition camera 'Youth Finder'. Quantifies indicators of skin impression in about 5 minutes. Measures and analyzes 6 conditions (moisture, pores, spots, wrinkles, redness, firmness). LANCOME Beauty Advisors propose personalized care based on the measurement results.
SK-II Skin Measurement Device 'Magic Scan'
Visualizes current skin condition and skin trends
The non-contact skin measurement service 'Magic Scan' incorporates an algorithm developed based on over 1.2 million accumulated data points. Simply stand in front of the monitor for 5 seconds with makeup on, and it visualizes skin trends. It presents potential signs of aging (loss of firmness, fine lines due to dryness, uneven texture, dry condition causing visible pores) and predicts future skin trends.
Summer-ready lipsticks for beginners in high-end cosmetics
We propose 'lipsticks' for new professionals and students making their debut in high-end cosmetics. Unlike clothing and miscellaneous goods, luxury brand cosmetics can be incorporated through lipsticks. Sogo & Seibu recommend three types of lipsticks: 'Sheer (transparency, gloss,抜け感)', 'Plump* (plumpness, gloss, volume)', and 'Blood-color (beautiful skin, color development, elegance)'. We highlight products that capture trends and enhance charm.
Additionally, each store (excluding Higashi-Totsuka S.C.) will run a campaign offering a sample gift coupon when you register for their LINE official account and try lipstick in-store.
*Due to makeup effects.
'Sheer (transparency, gloss,抜け感)'
KANEBO Rouge Star Vibrant Elegance Rouge Crajeur
KANEBO
Limited colors with prism pearls glittering in a glossy thick film. Fantastical gloss creates a trendy look.
KANEBO Rouge Star Vibrant Limited 2 colors, 5,060 yen each (currently on limited sale)
Elegance
Beautiful color development yet slightly sheer. Moderate transparency for a sophisticated look. Easy to apply without unevenness.
Elegance Rouge Crajeur New 2 colors (total 12 colors), 4,180 yen each (released April 18 (Sat))
'Plump* (plumpness, gloss, volume)' *Due to makeup effects.
COSME DECORTÉ Rouge Decorté Tint & Plump
COSME DECORTÉ
Already popular since its January launch. A volumizing* tint with a hint of flushed color and gloss.
COSME DECORTÉ Rouge Decorté
Tint & Plump
New 3 colors, 5,500 yen each
'Blood-color (beautiful skin, color development, elegance)'
COSME DECORTÉ Rouge Decorté Cream Glow
COSME DECORTÉ
Long-lasting blood-color that beautifully enhances skin and bone structure. New colors added to popular rouge.
COSME DECORTÉ Rouge Decorté Cream Glow
New 3 colors, 5,500 yen each (released April 16 (Thu))
ALBION Excia Rouge Réverence
ALBION
Soft, high-quality color development and moderate gloss beautifully enhance the skin.
ALBION Excia Rouge Réverence
New 3 colors (total 12 colors), 6,600 yen each (set price with case)
[LINE Friends Exclusive] Sample gift coupon for trying lipstick in store
■Period: April 17 (Fri) - May 6 (Wed/Holiday), 2026
■Venue: Cosmetic counters at each store (excluding Higashi-Totsuka S.C.)
During the period, register for the official LINE account of the target store and try lipstick to receive a sample.
*Target brands vary by store. *Gift contents vary by brand.
[Target Brands]
ALBION, Estée Lauder, KANEBO, Clinique, COSME DECORTÉ, SHISEIDO, shu uemura, etc.
To attract new customers in addition to existing department store cosmetic users, female merchandisers have designed experiences and opportunities to interact with cosmetics in the beauty department.
Customers can understand their skin condition using technology such as skin analyzers, skin measurement devices, and high-definition cameras from cosmetic brands, leading them to suitable skincare products.
For young beginners of high-end cosmetics, 'lipstick' is presented as a key item that is easy to try and purchase, with accessible promotions.*All images are for illustration purposes, prices include tax.
Cosmetic & Beauty Festival
■Period: April 17 (Fri) - May 6 (Wed/Holiday), 2026
■Venue: Cosmetic counters at each store, Seibu-Sogo official online site 'e.dept'
Seibu: Ikebukuro Main Store, Shibuya Store, Tokorozawa S.C., Higashi-Totsuka S.C., Fukui Store, Akita Store
Sogo: Yokohama Store, Chiba Store, Hiroshima Store, Omiya Store
*Brands, products, and contents may vary by store.
Seibu Ikebukuro Main Store Cosmetics
How technology teaches you to prepare your skin
We propose checking your skin condition before the harsh summer of UV rays and high humidity. You can experience skin analysis at each Sogo & Seibu store.
*Availability may vary by store. You may have to wait during busy times.
For male skincare beginners, visualizing skin condition with numerical data is easy to understand, so feel free to experience it alone or with a partner (Merchandiser).
IPSA 'Ipsa-lizer'
Analyzes skin, facial contours, and condition
IPSA's unique skin analyzer 'Ipsa-lizer' visualizes skincare and recommended makeup. It performs multi-faceted analysis with over 20 measurement items. It offers advice on cosmetics as well as lifestyle, providing total support for beauty and health. Analyzed data is linked between stores and online. Continuous use accumulates data, allowing for more personalized counseling.
FANCL 'Skin Patch'
Collects stratum corneum with tape and analyzes with AI
Collects stratum corneum from the cheek with special tape and analyzes it with unique logic based on elements such as 'stratum corneum shape and size'. It calculates the ability to regulate stratum corneum and retain skin moisture as '7 skin powers'. It provides advice for maintaining beautiful and healthy skin.
COSME DECORTÉ Skin Measurement Device 'Skin Counsel V'
Compares with age average to objectively understand skin condition
Measures with the handheld skin measurement device 'Skin Counsel V' and analyzes skin condition based on skin data accumulated through COSME DECORTÉ's research. It can compare with the age average from accumulated data, and objectively share skin condition with customers. A guide map for foundation color selection is also displayed according to the measurement results, which can be used for base makeup color selection.
LANCOME High-definition Camera 'Youth Finder'
Graphs your skin's strengths and weaknesses
Scans 4 areas of the face with the pen-type high-definition camera 'Youth Finder'. Quantifies indicators of skin impression in about 5 minutes. Measures and analyzes 6 conditions (moisture, pores, spots, wrinkles, redness, firmness). LANCOME Beauty Advisors propose personalized care based on the measurement results.
SK-II Skin Measurement Device 'Magic Scan'
Visualizes current skin condition and skin trends
The non-contact skin measurement service 'Magic Scan' incorporates an algorithm developed based on over 1.2 million accumulated data points. Simply stand in front of the monitor for 5 seconds with makeup on, and it visualizes skin trends. It presents potential signs of aging (loss of firmness, fine lines due to dryness, uneven texture, dry condition causing visible pores) and predicts future skin trends.
Summer-ready lipsticks for beginners in high-end cosmetics
We propose 'lipsticks' for new professionals and students making their debut in high-end cosmetics. Unlike clothing and miscellaneous goods, luxury brand cosmetics can be incorporated through lipsticks. Sogo & Seibu recommend three types of lipsticks: 'Sheer (transparency, gloss,抜け感)', 'Plump* (plumpness, gloss, volume)', and 'Blood-color (beautiful skin, color development, elegance)'. We highlight products that capture trends and enhance charm.
Additionally, each store (excluding Higashi-Totsuka S.C.) will run a campaign offering a sample gift coupon when you register for their LINE official account and try lipstick in-store.
*Due to makeup effects.
'Sheer (transparency, gloss,抜け感)'
KANEBO Rouge Star Vibrant Elegance Rouge Crajeur
KANEBO
Limited colors with prism pearls glittering in a glossy thick film. Fantastical gloss creates a trendy look.
KANEBO Rouge Star Vibrant Limited 2 colors, 5,060 yen each (currently on limited sale)
Elegance
Beautiful color development yet slightly sheer. Moderate transparency for a sophisticated look. Easy to apply without unevenness.
Elegance Rouge Crajeur New 2 colors (total 12 colors), 4,180 yen each (released April 18 (Sat))
'Plump* (plumpness, gloss, volume)' *Due to makeup effects.
COSME DECORTÉ Rouge Decorté Tint & Plump
COSME DECORTÉ
Already popular since its January launch. A volumizing* tint with a hint of flushed color and gloss.
COSME DECORTÉ Rouge Decorté
Tint & Plump
New 3 colors, 5,500 yen each
'Blood-color (beautiful skin, color development, elegance)'
COSME DECORTÉ Rouge Decorté Cream Glow
COSME DECORTÉ
Long-lasting blood-color that beautifully enhances skin and bone structure. New colors added to popular rouge.
COSME DECORTÉ Rouge Decorté Cream Glow
New 3 colors, 5,500 yen each (released April 16 (Thu))
ALBION Excia Rouge Réverence
ALBION
Soft, high-quality color development and moderate gloss beautifully enhance the skin.
ALBION Excia Rouge Réverence
New 3 colors (total 12 colors), 6,600 yen each (set price with case)
[LINE Friends Exclusive] Sample gift coupon for trying lipstick in store
■Period: April 17 (Fri) - May 6 (Wed/Holiday), 2026
■Venue: Cosmetic counters at each store (excluding Higashi-Totsuka S.C.)
During the period, register for the official LINE account of the target store and try lipstick to receive a sample.
*Target brands vary by store. *Gift contents vary by brand.
[Target Brands]
ALBION, Estée Lauder, KANEBO, Clinique, COSME DECORTÉ, SHISEIDO, shu uemura, etc.