[Sogo & Seibu] Rediscovering the Culture of Flower-Giving Among Youth – Mother's Day Gifts to Convey Gratitude with 'Flowers'
Key facts
- [Sogo & Seibu] Rediscovering the Culture of Flower-Giving Among Youth – Mother's Day Gifts to Convey Gratitude with 'Flowers'
- Sogo & Seibu is launching a Mother's Day campaign focusing on the 'Flower-Giving Culture' trending among teens and 20s, offering a wide range of gifts including fresh flowers, cosmetics, and food with floral motifs.
- Source: PR Times
- Date: April 2, 2026
Direct answer
Sogo & Seibu is launching a Mother's Day campaign focusing on the 'Flower-Giving Culture' trending among teens and 20s, offering a wide range of gifts including fresh flowers, cosmetics, and food with floral motifs.
- Citation
- [Sogo & Seibu] Rediscovering the Culture of Flower-Giving Among Youth – Mother's Day Gifts to Convey Gratitude with 'Flowers' (April 2, 2026), PR Times
- Source
- PR Times
- Date
- April 2, 2026
Sogo & Seibu is launching a Mother's Day campaign focusing on the 'Flower-Giving Culture' trending among teens and 20s, offering a wide range of gifts including fresh flowers, cosmetics, and food with floral motifs.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:32
- 🔍 Collected: April 1, 2026 at 18:37
- 🤖 AI Analyzed: April 21, 2026 at 07:33 (468h 55m after Collected)
Sogo & Seibu will deploy 'Flower Gifts' as a way to convey gratitude for Mother's Day, featuring fresh flowers, preserved flowers, and floral-themed cosmetics, food, and fashion accessories.
In a company survey conducted in January (with 1,324 respondents), classic Mother's Day gifts such as flowers, sweets, and parasols were highly supported. Many memories related to 'flowers' were also shared in the open-ended comments. Furthermore, as the 'flower-giving culture'—where young people in their teens and 20s exchange flowers for celebrations and gratitude—has become a trend, Sogo & Seibu is putting the spotlight on 'flowers' again as a gift that resonates across generations. The promotion visuals feature original floral artwork created specifically for Sogo & Seibu's Mother's Day by popular creators, brightly decorating the storefronts.
*Images in this release are for illustrative purposes; all prices include tax.
[Sogo & Seibu Mother's Day]
- Period: Tuesday, April 7 to Sunday, May 10, 2026 *Period varies by store.
- Venues: All 10 Sogo & Seibu stores and the official Sogo & Seibu online store 'e.department'.
- Content: Fresh flowers, preserved flowers, cosmetics, food, etc.
e.department Online Store: https://edepart.sogo-seibu.jp/feature/f012500
~ For Busy Mothers: Easy Flower Gifts with Zero Effort ~
Flower Gifts (Ready to Display, No Maintenance Required)
'Flowers,' which appeared frequently in customers' memory episodes, are offered in various forms—not just carnations, but also her favorite flowers or 'oshikatsu' (fandom) colors. Recognizing that some generations find plant care difficult, the collection includes fresh flower arrangements that can be displayed as-is without watering, as well as preserved flowers that can be enjoyed for a long time.
Hibiya Kadan / Nozomi Yuasa x Chouchou Fleur 'Petal Rouge' - 5,500 yen
A convenient bouquet that requires no vase and no watering. It comes in original wrapping paper illustrated by Nozomi Yuasa. (Available at Seibu Ikebukuro Main Store, Sogo Yokohama Store, Sogo Chiba Store, etc.)
In a company survey conducted in January (with 1,324 respondents), classic Mother's Day gifts such as flowers, sweets, and parasols were highly supported. Many memories related to 'flowers' were also shared in the open-ended comments. Furthermore, as the 'flower-giving culture'—where young people in their teens and 20s exchange flowers for celebrations and gratitude—has become a trend, Sogo & Seibu is putting the spotlight on 'flowers' again as a gift that resonates across generations. The promotion visuals feature original floral artwork created specifically for Sogo & Seibu's Mother's Day by popular creators, brightly decorating the storefronts.
*Images in this release are for illustrative purposes; all prices include tax.
[Sogo & Seibu Mother's Day]
- Period: Tuesday, April 7 to Sunday, May 10, 2026 *Period varies by store.
- Venues: All 10 Sogo & Seibu stores and the official Sogo & Seibu online store 'e.department'.
- Content: Fresh flowers, preserved flowers, cosmetics, food, etc.
e.department Online Store: https://edepart.sogo-seibu.jp/feature/f012500
~ For Busy Mothers: Easy Flower Gifts with Zero Effort ~
Flower Gifts (Ready to Display, No Maintenance Required)
'Flowers,' which appeared frequently in customers' memory episodes, are offered in various forms—not just carnations, but also her favorite flowers or 'oshikatsu' (fandom) colors. Recognizing that some generations find plant care difficult, the collection includes fresh flower arrangements that can be displayed as-is without watering, as well as preserved flowers that can be enjoyed for a long time.
Hibiya Kadan / Nozomi Yuasa x Chouchou Fleur 'Petal Rouge' - 5,500 yen
A convenient bouquet that requires no vase and no watering. It comes in original wrapping paper illustrated by Nozomi Yuasa. (Available at Seibu Ikebukuro Main Store, Sogo Yokohama Store, Sogo Chiba Store, etc.)
FAQ
What types of products are included in Sogo & Seibu's Mother's Day 'Flower Gifts' promotion for 2026?
The promotion includes fresh flowers, preserved flowers, floral-themed cosmetics, food, and fashion accessories as part of the Mother's Day 'Flower Gifts' campaign.
When will the Sogo & Seibu Mother's Day 2026 promotion take place and where is it available?
The promotion runs from Tuesday, April 7 to Sunday, May 10, 2026, at all 10 Sogo & Seibu stores and on the official online store 'e.department'.
How many respondents participated in Sogo & Seibu's January survey about Mother's Day gift preferences?
Sogo & Seibu's January survey on Mother's Day gifts included responses from 1,324 participants.
What special feature do the fresh flower arrangements in the promotion offer for busy mothers?
The fresh flower arrangements are designed to be displayed without watering and require no maintenance, making them ideal for busy mothers.
Which creators collaborated on original floral artwork for Sogo & Seibu's Mother's Day 2026 campaign visuals?
Hibiya Kadan and Nozomi Yuasa of Chouchou Fleur created the original 'Petal Rouge' artwork for the Mother's Day campaign visuals.