Softbrain Releases Case Study on TOPPAN EQUIPMENT Co., Ltd.'s Adoption of esm (e Sales Manager)

Softbrain Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hirofumi Toyoda; hereinafter "Softbrain"), a provider of CRM/SFA for enhancing corporate competitiveness, has conducted an interview on the implementation of esm (e Sales Manager) at TOPPAN EQUIPMENT Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Yasuharu Tomaru; hereinafter "TOPPAN EQUIPMENT") and published the article on our website.

TOPPAN EQUIPMENT Co., Ltd. Case Study Page: https://www.e-sales.jp/casestudy/toppan-eqpt/

Interview Overview

TOPPAN EQUIPMENT Co., Ltd. handles a wide range of services, from form processing and digitization of paper documents to security measures and support systems for identity verification operations. Their strength lies in providing both the technology to digitize paper information and the technology to deliver digitized information in paper format. Currently, they are also engaged in DX support for the distribution, logistics, and manufacturing sectors.

The company was formed in 2017 through the merger of the former Techno Toppan Forms and the former J.S. Cube. At the time of the merger, the company operated with three business divisions: Solutions, Information Equipment, and BPO, inheriting the functions of each company prior to the merger. However, this structure retained a vertical organizational structure, leading to challenges in sales activity coordination, such as different sales organizations approaching the same customer separately.

To solve these issues and promote "team selling," the company focused on the CRM/SFA "esm (e Sales Manager)." They chose to implement it due to its flexible system design that easily adapts to Japanese business customs, its excellent UI, and its support system that accompanies users through adoption and utilization.

The key points realized through TOPPAN EQUIPMENT's use of esm are as follows:

- Consolidated sales information into esm, creating a company-wide common platform where solution sales, service sales, sales promotion, marketing, market development, and product managers can refer to the same information.

- Enabled real-time understanding and sharing of project status and customer contact information without waiting for weekly meetings, improving the speed of inter-departmental operational collaboration.

- Made it easier to register and report project information while on the go through smartphone input and timeline utilization. It also reduced the effort required for creating and reviewing meeting materials, leading to more time dedicated to sales activities themselves.

- Improved the accuracy of demand forecasting and budget vs. actual management, leading to more efficient inventory, shipment, and ordering operations, as well as more accurate purchasing decisions and increased profitability.

Comments from TOPPAN EQUIPMENT Co., Ltd. Representatives (Excerpts)

Kazunori Kamata, Managing Director, DX Sales Unit & System Development Unit

Previously, information aggregation and activities were divided by department. Through the use of esm, a foundation has been built for different departments such as sales, service, and development to collaborate while understanding the same information. By combining the strengths of each department and member, we have a tangible sense that our "team selling" initiatives, which enhance customer value, are progressing. Especially in an era of rapid market changes, we want to continue to evolve "team selling" by utilizing esm as a common company-wide platform.

Jun Harada, Team Leader, First Sales Team, East Japan DX Sales Group, DX Sales Unit

The biggest benefit felt by the field using esm is that necessary information is gathered in one place and can be quickly confirmed without hassle. Time spent on report preparation for meetings and document creation has been reduced, allowing us to spend more time facing customers. It has also become easier to understand case studies and sales activity points from other regions and apply them to strategies in my own area. I feel that esm is not just a management tool, but a foundation that positively transforms sales activities.

Mai Sakuma, East Japan Management Team, Management Group

We were greatly attracted to esm's flexible design, which easily adapts to Japanese business operations, and the ability to easily configure it to our company's specific usage. As we have actually started using it, we can quickly confirm past customer interactions and necessary information, and we feel that the ease of conducting daily operations has changed significantly. In the future, we want to further share accumulated information and success stories across the company to lead to more effective sales activities.

About esm (e Sales Manager)

Since launching Japan's first CRM/SFA in August 1999, Softbrain has provided solutions that transform all customer touchpoint operations, including marketing, sales, and after-sales service, through both IT and services. With the high-performance CRM/SFA "esm (e Sales Manager)" at its core, we possess practical know-how in customer touchpoint process management gained from implementation experience with the MA (Marketing Automation) tool "esm marketing" and the after-sales service management tool "esm service." We provide problem-solving solutions that combine these, and we continue to strive to contribute to maximizing our customers' productivity.

esm (e Sales Manager) This is a CRM/SFA that supports centralized management of customer information and efficiency of sales activities. By sharing and visualizing customer information, project status, and sales activity progress across the entire organization, it promotes the accumulation and utilization of sales information that tends to be individualized, and realizes the visualization and improvement of sales processes. Furthermore, it contributes to reducing the workload of sales representatives and improving productivity through automatic reflection of necessary information to each item with a single input, as well as current status analysis via dashboards and AI-powered business support functions.

We also offer comprehensive consulting services before and after implementation, providing know-how based on over 6,000 implementation cases, training, and customer success services for system adoption and utilization, tailored to customer needs. The adoption rate is 95%.

Product Details: https://www.e-sales.jp

About Softbrain Co., Ltd.

Company Name: Softbrain Co., Ltd. Location: Nomura Real Estate Ginza Building 11F, 6-18-2 Ginza, Chuo-ku, Tokyo Representative: Hirofumi Toyoda, President and CEO Established: June 17, 1992 Business Activities: Development and provision of cloud applications/platforms for all customer contact operations URL: https://www.softbrain.co.jp

Contact Information for this News Release

Public Relations & Marketing Department Ayako Akimoto Nomura Real Estate Ginza Building 11F, 6-18-2 Ginza, Chuo-ku, Tokyo TEL: 03-6779-9800 FAX: 03-6779-9310 MAIL: press@softbrain.co.jp