[Free Download Material] "Transforming Sales by Industry and Company Size! esm (eSales Manager) Implementation Case Study Collection Part 2" Released
Softbrain Co., Ltd. has released the second volume of case studies for its CRM/SFA "esm (eSales Manager)." It presents concrete success stories from 10 companies across 7 industries, supporting sales organization transformation and efficiency.
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- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:32
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Softbrain Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and Representative Director: Hirofumi Toyoda), which provides esm (eSales Manager), a CRM for improving corporate competitiveness, has released "Transforming Sales by Industry and Company Size! esm (eSales Manager) Implementation Case Study Collection Part 2," featuring 10 implementation cases.
■ Case Study Download URL
https://www.e-sales.jp/eigyo-labo/esm_casestudy_2-24181
■ Background of Release
In recent years, there has been a growing trend among companies to address the important challenges of building organizational sales systems that do not rely on individual skills and streamlining sales processes to achieve sustainable growth. While the use of CRM/SFA tools is gaining attention as a solution, many companies hesitate to implement them due to difficulty in forming concrete images of whether they are "suitable for their company" or "will lead to results," leaving numerous challenges unaddressed.
Softbrain has supported the customer touchpoint operations of over 5,500 companies through both IT and services, primarily with its CRM/SFA "esm (eSales Manager)." Based on these achievements, the "Implementation Case Study Collection (Part 1)," which summarized the specific challenges and solution processes of various companies, received significant positive feedback last year. In response, we are now releasing Part 2, covering a wider range of industry success patterns.
This case study collection features 10 companies selected from our extensive implementation record across 7 industries: service, manufacturing, retail/wholesale, IT, construction, energy, and finance. Through the cases of companies with diverse organizational sizes and industries, it focuses on introducing the challenges they faced, the specific effects after implementation, and how they utilized the system. We hope this collection will help in selecting the optimal tool to build organizational sales systems, streamline processes, and achieve sustainable growth.
■ Overview of Implementation Case Studies
Company Name | Industry | Case Summary
1. Ozawa Kagaku Co., Ltd. | Retail/Wholesale | Realized visualization of order process! Improved quality of customer touchpoints through after-sales support history management after sales/delivery.
2. Nittetsu Technology Co., Ltd. | Service | Sales reform needed because technology is our strength? How to utilize sales skills/know-how to overcome the hurdles of 7-company integration.
3. Primagest Co., Ltd. | Manufacturing | eSales Manager is "potential for the future"! Achieving sales skill improvement through "visualization" of projects and processes.
4. Tecmatrix Co., Ltd. | IT | The decisive factor for SFA chosen by IT vendors: "Made in Japan" and "Break away from Excel" to boost sales results! Accelerate training speed!
5. Shidax Contract Food Service Co., Ltd. | Food Service | Visualizing customer "challenges" and "expectations"! The evolution story to a "proactive sales organization" that focuses on customers.
6. Fuso Dentsu Co., Ltd. | Retail/Wholesale | Meetings are changing! Organizational reform created by "SFA as a communication tool."
7. Taihei Kogyo Co., Ltd. | Retail/Wholesale | Meetings are changing! Organizational reform created by "SFA as a communication tool."
8. Japan Home Shield Co., Ltd. | Construction | Improved overall sales capabilities by speeding up problem-solving!
9. Misumi Co., Ltd. | Energy | Breaking away from individualistic sales, achieved highest ever sales volume in the gas division even during the COVID-19 pandemic!
10. Sawayaka Shinkin Bank | Finance | Accumulate and share project negotiation processes as important assets, enabling value-added sales that provide convenience and satisfaction to customers.
■ Excerpt from Implementation Case Studies
■ Case Study Download URL
https://www.e-sales.jp/eigyo-labo/esm_casestudy_2-24181
■ About esm (eSales Manager)
Since launching Japan's first CRM/SFA in August 1999, Softbrain has provided solutions that transform all customer touchpoint operations, including marketing, sales, and after-sales service, through both IT and services. We possess practical know-how in customer touchpoint process management gained from implementation records of our highly functional CRM/SFA "esm (eSales Manager)" at its core, as well as MA (Marketing Automation) tool "esm marketing" and after-sales service management tool "esm service." We continue our efforts to contribute to maximizing customer productivity by offering problem-solving solutions that combine these.
"esm (eSales Manager)" is suitable for all industries, sectors, and sizes.
■ Case Study Download URL
https://www.e-sales.jp/eigyo-labo/esm_casestudy_2-24181
■ Background of Release
In recent years, there has been a growing trend among companies to address the important challenges of building organizational sales systems that do not rely on individual skills and streamlining sales processes to achieve sustainable growth. While the use of CRM/SFA tools is gaining attention as a solution, many companies hesitate to implement them due to difficulty in forming concrete images of whether they are "suitable for their company" or "will lead to results," leaving numerous challenges unaddressed.
Softbrain has supported the customer touchpoint operations of over 5,500 companies through both IT and services, primarily with its CRM/SFA "esm (eSales Manager)." Based on these achievements, the "Implementation Case Study Collection (Part 1)," which summarized the specific challenges and solution processes of various companies, received significant positive feedback last year. In response, we are now releasing Part 2, covering a wider range of industry success patterns.
This case study collection features 10 companies selected from our extensive implementation record across 7 industries: service, manufacturing, retail/wholesale, IT, construction, energy, and finance. Through the cases of companies with diverse organizational sizes and industries, it focuses on introducing the challenges they faced, the specific effects after implementation, and how they utilized the system. We hope this collection will help in selecting the optimal tool to build organizational sales systems, streamline processes, and achieve sustainable growth.
■ Overview of Implementation Case Studies
Company Name | Industry | Case Summary
1. Ozawa Kagaku Co., Ltd. | Retail/Wholesale | Realized visualization of order process! Improved quality of customer touchpoints through after-sales support history management after sales/delivery.
2. Nittetsu Technology Co., Ltd. | Service | Sales reform needed because technology is our strength? How to utilize sales skills/know-how to overcome the hurdles of 7-company integration.
3. Primagest Co., Ltd. | Manufacturing | eSales Manager is "potential for the future"! Achieving sales skill improvement through "visualization" of projects and processes.
4. Tecmatrix Co., Ltd. | IT | The decisive factor for SFA chosen by IT vendors: "Made in Japan" and "Break away from Excel" to boost sales results! Accelerate training speed!
5. Shidax Contract Food Service Co., Ltd. | Food Service | Visualizing customer "challenges" and "expectations"! The evolution story to a "proactive sales organization" that focuses on customers.
6. Fuso Dentsu Co., Ltd. | Retail/Wholesale | Meetings are changing! Organizational reform created by "SFA as a communication tool."
7. Taihei Kogyo Co., Ltd. | Retail/Wholesale | Meetings are changing! Organizational reform created by "SFA as a communication tool."
8. Japan Home Shield Co., Ltd. | Construction | Improved overall sales capabilities by speeding up problem-solving!
9. Misumi Co., Ltd. | Energy | Breaking away from individualistic sales, achieved highest ever sales volume in the gas division even during the COVID-19 pandemic!
10. Sawayaka Shinkin Bank | Finance | Accumulate and share project negotiation processes as important assets, enabling value-added sales that provide convenience and satisfaction to customers.
■ Excerpt from Implementation Case Studies
■ Case Study Download URL
https://www.e-sales.jp/eigyo-labo/esm_casestudy_2-24181
■ About esm (eSales Manager)
Since launching Japan's first CRM/SFA in August 1999, Softbrain has provided solutions that transform all customer touchpoint operations, including marketing, sales, and after-sales service, through both IT and services. We possess practical know-how in customer touchpoint process management gained from implementation records of our highly functional CRM/SFA "esm (eSales Manager)" at its core, as well as MA (Marketing Automation) tool "esm marketing" and after-sales service management tool "esm service." We continue our efforts to contribute to maximizing customer productivity by offering problem-solving solutions that combine these.
"esm (eSales Manager)" is suitable for all industries, sectors, and sizes.