SoftBank Robotics Joins Keidanren
SoftBank Robotics has joined Keidanren to accelerate the social implementation of physical AI based on the 'Robot (AI+) Strategy.'
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:31
- 🤖 AI Analyzed: April 21, 2026 at 03:53 (328h 21m after Collected)
SoftBank Robotics Corp. (Headquarters: Minato-ku, Tokyo; Representative Director, President & CEO: Fumihide Tomizawa; hereinafter 'SoftBank Robotics') announces that it has joined the Japan Business Federation (hereinafter 'Keidanren') as of April 1, 2026.
■ Promotion of Social Implementation Based on Keidanren's 'Robot (AI+) Strategy'
Currently, Japan's robotics industry possesses world-class competitiveness in the manufacturing sector. On the other hand, the axis of competition is shifting toward how robots are operated in the field and how data can be accumulated and utilized. Keidanren's proposal, 'The Ideal State of Our Country's Robot (AI+) Strategy,' also highlights the acceleration of the social implementation of physical AI—where robots and AI merge in the real world—as a key pillar.
SoftBank Robotics has accumulated real-world operational data by introducing and operating robots and AI across diverse industries and frontline environments. Leveraging this vast operational data, the company pursues even greater service utility. Furthermore, as a robot integrator providing comprehensive support—from planning and mass production to maintenance and quality control—for robot development companies, it has a proven track record of embedding robots into society.
Robots are transitioning from the 'manufacturing' phase to an era of 'selecting and combining various robots to maximize their capabilities.' As a frontrunner in the social implementation of physical AI, the company has strengthened its implementation capabilities to realize the value of physical AI on the front lines through insights gained from extensive experience, daily accumulated robot operational data, and strong partnerships with cutting-edge technology companies worldwide.
Moving forward, through its membership in Keidanren, the company will further strengthen collaborations with the industrial sector and policy authorities. By leveraging its insights and operational data in the robotics and AI fields, it will contribute to promoting Japan's Robot (AI+) Strategy in the physical AI era.
■ About Keidanren (Japan Business Federation)
Organization Name: Japan Business Federation
Chairman: Yoshinobu Tsutsui
Location: Keidanren Kaikan, 1-3-2 Otemachi, Chiyoda-ku, Tokyo
Official Website: https://www.keidanren.or.jp/
Keidanren is comprised of 1,574 representative Japanese companies, 106 major nationwide industry associations (manufacturing, services, etc.), and 47 regional economic organizations (as of April 1, 2025). Its mission as a comprehensive economic organization is to draw out the vitality of corporations, the individuals who support them, and local communities to contribute to the autonomous development of the Japanese economy and the improvement of people's lives.
■ About SoftBank Robotics Corp.
SoftBank Robotics pioneered the introduction of the humanoid robot 'Pepper' in 2014, followed by cleaning robots in 2018, serving and delivery robots in 2021, and automated logistics solutions in 2022. By leveraging the insights and operational data gained through handling a diverse range of products, the company provides solutions for the effective introduction of robots, thereby playing a pioneering role as a Robot Integrator (RI). Currently, the company operates in 21 locations across 9 countries globally. Utilizing this global network, its extensive experience and vast accumulated data...
■ Promotion of Social Implementation Based on Keidanren's 'Robot (AI+) Strategy'
Currently, Japan's robotics industry possesses world-class competitiveness in the manufacturing sector. On the other hand, the axis of competition is shifting toward how robots are operated in the field and how data can be accumulated and utilized. Keidanren's proposal, 'The Ideal State of Our Country's Robot (AI+) Strategy,' also highlights the acceleration of the social implementation of physical AI—where robots and AI merge in the real world—as a key pillar.
SoftBank Robotics has accumulated real-world operational data by introducing and operating robots and AI across diverse industries and frontline environments. Leveraging this vast operational data, the company pursues even greater service utility. Furthermore, as a robot integrator providing comprehensive support—from planning and mass production to maintenance and quality control—for robot development companies, it has a proven track record of embedding robots into society.
Robots are transitioning from the 'manufacturing' phase to an era of 'selecting and combining various robots to maximize their capabilities.' As a frontrunner in the social implementation of physical AI, the company has strengthened its implementation capabilities to realize the value of physical AI on the front lines through insights gained from extensive experience, daily accumulated robot operational data, and strong partnerships with cutting-edge technology companies worldwide.
Moving forward, through its membership in Keidanren, the company will further strengthen collaborations with the industrial sector and policy authorities. By leveraging its insights and operational data in the robotics and AI fields, it will contribute to promoting Japan's Robot (AI+) Strategy in the physical AI era.
■ About Keidanren (Japan Business Federation)
Organization Name: Japan Business Federation
Chairman: Yoshinobu Tsutsui
Location: Keidanren Kaikan, 1-3-2 Otemachi, Chiyoda-ku, Tokyo
Official Website: https://www.keidanren.or.jp/
Keidanren is comprised of 1,574 representative Japanese companies, 106 major nationwide industry associations (manufacturing, services, etc.), and 47 regional economic organizations (as of April 1, 2025). Its mission as a comprehensive economic organization is to draw out the vitality of corporations, the individuals who support them, and local communities to contribute to the autonomous development of the Japanese economy and the improvement of people's lives.
■ About SoftBank Robotics Corp.
SoftBank Robotics pioneered the introduction of the humanoid robot 'Pepper' in 2014, followed by cleaning robots in 2018, serving and delivery robots in 2021, and automated logistics solutions in 2022. By leveraging the insights and operational data gained through handling a diverse range of products, the company provides solutions for the effective introduction of robots, thereby playing a pioneering role as a Robot Integrator (RI). Currently, the company operates in 21 locations across 9 countries globally. Utilizing this global network, its extensive experience and vast accumulated data...