'The Great Encyclopedia of Amazing Habits Scientifically Proven' Wins #1 Bestseller for First Half of 2026

SB Creative Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hideo Kizaki; hereinafter 'SB Creative') announced that its publication, 'The Great Encyclopedia of Amazing Habits Scientifically Proven' (Author: Shugo Hotta / Professor, Faculty of Law, Meiji University), has been ranked #1 overall in the first half of 2026 bestseller lists announced by two book distributors (Nippon Shuppan Hanbai Inc. and Tohan Corporation). ■ An Unprecedented Long-Term Hit as a New Standard for Solving 'Can't Stick With It' with Science The book was published in July 2025 and has become a major hit, selling over 620,000 copies in print and digital formats combined in less than a year since its release. It addresses common struggles with habit formation, such as 'I try to diet but always give up after three days' or 'I can't seem to save money,' by providing easy-to-understand, two-page spread explanations of habit-building techniques based on evidence from research papers in psychology, behavioral economics, and neuroscience from around the world. With the message 'It's not your fault you can't stick with it; it's your brain's fault,' and 112 easily implementable habit techniques, it has gained broad support, with readers saying, 'Even I can do this.' ■ Significant Response on TV Programs The book has also been featured on popular information programs such as TV Asahi's 'Good! Morning' (aired February 10) and Fuji TV's 'Mr. Sunday' (aired May 24), generating a large response with many comments like 'I want to try this starting tomorrow!' ■ Proposing 'Diet' x 'Habit Formation' Know-How for Summer From the book, we introduce habit formation techniques useful for dieting, especially during this season when more people are becoming conscious of dieting for the summer. ― Introducing Some Recommended Habit Formation Methods! － Diet Habit (1) Deliberately announcing your goal to someone makes it easier to achieve. Research by social psychologist Robert Cialdini. By announcing your goal to others or on social media, a psychological phenomenon called 'consistency bias' works, making you feel compelled to follow through and act consistently with your self-imposed 'public commitment.' The author, Shugo Hotta, has actually practiced this technique and succeeded in losing weight. Diet Habit (2) Tap your forehead. Tapping your forehead with your finger for 30 seconds can curb overeating. Research by Weil et al. at St. Luke's Hospital, New York City. It has been found that tapping your forehead for 30 seconds can reduce appetite by half to one-third. It is recommended to try this when you want to avoid overeating. Illustration: Saki Wakata ■ Author Profile Shugo Hotta, Professor, Faculty of Law, Meiji University, Linguist (Forensic Linguistics, Psycholinguistics) Completed his Ph.D. in Linguistics at the University of Chicago in 1999. Became an Assistant Professor at the Faculty of Law, Ritsumeikan University in 2000. Completed a Master's program at Osgoode Hall Law School, York University in 2005, and completed coursework for a doctorate there in 2008. Became an Associate Professor at the Faculty of Law, Meiji University in 2008, and a Professor in 2010. He has authored over 70 books in Japan and abroad on self-development, stress control, self-management, and communication from a scientific perspective. He has made numerous media appearances, including as a former regular commentator on 'Chico-chan ni Shikarareru!' (NHK), 'Honmadekka!? TV' (Fuji TV), and 'Wide! Scramble' (TV Asahi), and as a regular on the 'Genki ga Deru Science' corner of NHK Radio's 'Rajio Shinyabin.' ■ Book Overview 'The Great Encyclopedia of Amazing Habits Scientifically Proven' Author: Shugo Hotta Released: July 2025 Price: 1,760 yen (1,600 yen + 10% tax) Studying, dieting, saving money, achieving goals... 100% depends on habit formation. The key to success in work, diet, health management, studying, and achieving goals lies in 'habit formation.' However, if you acquire the wrong habits, the cost can be significant. What matters for knowing what and how to form habits is 'evidence.' ・Decide in advance that if you do 'A,' you will do 'B.' ・Always prepare 'three' options. ・Always use positive words – increases tolerance for hardship. ・Work for 52 minutes, rest for 17 minutes – increases productivity, etc. This book introduces 112 techniques proven by research institutions such as Harvard, Stanford, and Oxford. Easy to understand with two-page illustrated spreads. You can start with any technique that interests you, making it useful for information gathering and enjoyable as a read. https://r.voyager.co.jp/epm/e1_492665_19052025175034/ ▼ For more details on the book https://www.sbcr.jp/product/4815633417/